Infibeam Avenues works with IBM to distribute blockchain solutions in India

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The Indian provider of e-commerce solutions and payments Infibeam Avenues has partnered with the Bengaluru-based IT service company, IBM, to develop, implement and promote blockchain functionality on the LinuxOne platform in India.

"This will be a first of its kind in India on LinuxONE, and Infibeam will use this opportunity to provide multiple services across the vertical sectors of their upcoming Cloud Datacenter at GIFT City, Gandhinagar," said the company. bag.

IBM has led many blockchain projects in India and around the world.

Previously, the company had stated that it was working on nearly 400 blockchain projects with 63 clients such as the American retailer Walmart, the Nestle food and beverage company and the giant Maersk.

In August, Maersk claimed that 94 companies and organizations had joined a blockchain platform developed with IBM. The project is aimed at increasing efficiency and limiting the huge paper trail of the global container transport industry.

In an interview with TechCircle, Jiten Chandanani, head of the IBM India blockchain, talked about how the company was working with banks, fast-moving consumer goods companies and small and medium-sized businesses to distribute blockchains in India.

In April, IBM collaborated with a gold and diamond consortium for a blockchain project that will trace the finished pieces from the mine to the jewelry store. This will help consumers see if the product includes diamonds of blood or metals in conflict. The private blockchain called TrustChain initially traces six styles of gold engagement and engagement rings. TrustChain jewels will be available to customers by the end of 2018, IBM said.

IBM is also helping Walmart put its food suppliers on blockchain, according to Bloomberg relationship.

In another partnership last December, Walmart, the Chinese e-commerce company JD.com, IBM and Tsinghua University National Laboratory Laboratory for E-Commerce Technologies said they would work together to improve tracking food, traceability and security in China.

In addition, Salon Media Group has partnered with IBM and non-profit AdLedger for a blockchain pilot project aimed at achieving greater transparency for all online advertising journalism advertising payments, a report said.

In the beginning of last month, IBM said that the rise in emerging technologies such as artificial intelligence and blockchain would soon compromise marketing services.

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