Indiegogo is selling real estate shares on the blockchain

Indiegogo is promoting a new real estate plan, where people can buy shares in the St. Regis Aspen hotel, in the form of digital tokens. The hotel is looking for $ 12 million in security token investments. Accredited investors can purchase Aspen Coins through a SEC registered broker-dealer that uses US dollars, Bitcoin or ether, starting tomorrow night.

It is part of a broader trend of companies that launch cryptocurrencies rather than regular tokens. Many cryptocurrency buffs consider these coins supported by activities as a more stable and legitimate alternative to ICOs.

This is Indiegogo's second adventure in cryptocurrency, although technically it will not deal with tokens. The money will go from the investors to the Aspen hotel, with Indiegogo that will promote the agreement with a landing page.

In December of last year, Indiegogo promoted the ICO of another company that "went" well, "said the co- founder of the company Slava Rubin, noting that the offer has reached its fundraising goals.With so many cryptocurrency companies and ambitious blockchain projects that prove fraudulent or produce little to show for their funding, the market has many anti-personnel mines Rubin says that Indiegogo has a "team of diligence" that controls companies that want to launch bids and that only a small percentage is considered worthy, but would not go into further details.

The push towards coins guaranteed by asset comes after a drop in digital coin prices and a series of SEC probes related to ICO.

Photo by Amelia Holowaty Krales / The Verge

Rubin said he imagines that – on the day after and ICO regulatory control – companies can instead start offering security tokens to comply with SEC and federal regulations.

"In my opinion, cryptocurrencies and security tokens are two very different things," he said. "Hard assets are less speculative and will probably go ahead in the future." When he insisted that he thought others shared these thoughts, Rubin said that despite being a relatively new concept, security tokens "will be the future". He imagines that they will become a dominant funding seat for the crypto community as early as 2019.

Indiegogo says that with future partnerships, companies could establish different rules depending on how they present their offers and open crowdfunding to the general public. and not just accredited investors. "Imagine real estate – not everyone can own a piece of it," said Rubin. "But with this method, they could potentially."