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According to Louis Camilleri, a complete shift towards electric vehicles would involve sacrificing the technological achievements of conventional models.
Ferrari CEO Louis Camilleri said in a conference call Tuesday that the company will never make a complete shift towards electric vehicles.
“In my opinion, think about it [alcanzar una marca] 100% electric means forcing things. I really don’t think Ferrari will ever be 100% electric “, says Camilleri, underlining:” As long as I’m alive, it won’t even be 50% “.
According to the businessman, opting for changes in sports models that involve a simpler battery and motor would mean sacrificing much of the technological achievements of conventional models.
“To maintain the Ferrari DNA, an electric car has to be much more complicated than you think,” said Camilleri. “It’s not just about having a standard electric vehicle and putting the” horse “on it [emblema del caballo rampante]. It will be a fairly complex machine, “explained the manager.
Although the sports car maker is working on developing electric and zero-emission luxury vehicles, the low sales volume allows it to avoid the emissions targets that have put pressure on other European Union car companies with a greater presence in the market.
This year Ferrari launched the SF90 Stradale hybrid vehicle. Camilleri stressed that they will pay attention if this line increases the commercial attractiveness of the brand among the youngest; a group of customers who, together with women, is becoming increasingly important for the company.
The conference call discussed Ferrari NV’s financial results in the third quarter of 2020, which exceeded previous analyst expectations. Camilleri reported that the fourth quarter should continue the positive trend and that the annual results could be among the best of his management at the head of the brand.
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