Hyundai Motor Group and Naver, ‘content linkage’ in the face of the future mobility ecosystem: Bridge Economy, a 100 year old partner

On the 27th, Hyundai Motor Group and Naver announced on the 29th that they had signed a “future alliance agreement for corporate mobility (MOU)” with the officials of both companies of the Naver Green Factory. (From left) Kyung-rim Yoon, vice president of Hyundai Motor’s Open Innovation Strategy division, Young-Jo Ji, president of Hyundai Motor’s strategic technology division, Sung-Sook Han, CEO of Naver and Choi In-hyuk, chief operating officer ( COO) of Naver.

Hyundai Motor Group and Naver team up to create an ecosystem for the future mobility sector. The two companies announced on the 29th that they had signed a commercial agreement at the Naver office in Seongnam on the 27th. It is a project to create synergy by adding the technology and business capabilities of each company.

The main areas of activity for cooperation include △ Cooperation between content / service enterprises △ Creating synergies for mobility services △ Developing winning models for SMEs. Naver develops a service that allows users to enjoy various content of their own through Hyundai-Kia Motors’ infotainment system. The plan is to improve customer convenience by implementing a content linking service for connected cars.

Naver’s notification service provides the necessary information to users, such as interlocking with driving information for each vehicle, receiving information on when to repair a vehicle or receiving driving directions. By linking the Hyundai-Kia digital key and the Naver ID, you can also conveniently use the charging, collection and delivery of electric vehicles and car wash services.

The two companies announced that they will actively cooperate in the medium and long term, focusing on promising areas of future mobility such as connected cars, green vehicles and purpose-based mobility (PBV).

Young-jo Ji, president of Hyundai Motor Group’s strategic technology division, said, “Through the combination of automobiles and ICT, we plan to enhance new mobility so that customers can actually experience and innovate the customer experience during the use of mobility services “.

Naver CEO Han Seong-suk said, “The mobility industry is a field that can bring many changes to various types of users. We will create possibilities through various mobility innovation experiments with Hyundai Motor Group.”
Reporter Kim Sang-woo [email protected]