Hyundai Motor Company, alliance with US Nvidia … Dedicated semiconductors installed in connected cars

Input 2020.11.10 10:12 | Revision 2020.11.10 10:13

High performance semiconductors made by Nvidia since 2022
Running ccOS, a self-developed connected car operating system

Since 2022, Hyundai Motor Group has entered into an alliance with US semiconductor company Nvidia Hyundai Motor Company (005380)Wow Kia Motors (000270)Nvidia’s automotive semiconductors are installed in all of its vehicles. Since 2015, Nvidia has been developing semiconductors and operating systems (OS) for the automotive sector called “Nvidia Drive”. Hyundai Motor Company and Kia Motors plan to apply it to a connected car system where the mobile communication network and vehicles are closely connected, but it is very likely to be used in autonomous vehicles in the future.

On the 10th, Hyundai Motor Group announced that it will apply the next-generation connected car system to all vehicles launched from 2022, applying the NVIDIA drive, a semiconductor and vehicle operating system from NVIDIA. It plans to run its own “ccOS (Connected Car Operating System, ccOS)” operating system equipped with high performance vehicle semiconductors made by Nvidia and running on the platform. It is also a story that the company will develop the vehicle operating system developed by the company to be customized for semiconductors produced by Nvidia.

The connected car is a technology that allows a mobile communication network and a car to exchange data in real time, and thus provides various infotainments such as traffic information, news, music and videos based on this. The application of related technologies has begun in earnest starting with fourth generation (4G) mobile communication, which has enabled the transmission of large-capacity data, and the automotive industry sees that fifth generation (5G) will grow explosively. .

Hyundai Motor Group’s announcement is that it will fill platforms such as information processing semiconductors and operating systems needed to control and process car-related functions with NVIDIA products. NVIDIA was a company specializing in graphics processing units (GPUs) used in high-performance graphics cards in computers. However, due to the fact that the GPU has a strength in computing large amounts of data such as real operations and floating point vectors, Nvidia’s business area has also expanded as its area has expanded to AI (artificial intelligence) and machine learning.

In 2015, Nvidia launched a related business with Nvidia Drive, a platform for autonomous vehicles, and has first-rate technology in the field of high-performance semiconductors for automobiles. In September, it changed the topography of the global semiconductor industry by acquiring UK ARM (Am), a semiconductor design company for mobile devices, from SoftBank for $ 40 billion (47 trillion won).

Hyundai Motor Company said: “We plan to apply an AI-based connected car operating system to all Hyundai, Kia and Genesis brand vehicles that will be released in 2022.” Hyundai Motor’s next-generation connected car operating system is “high-performance computing” that supports data analysis technologies such as deep learning, “seamless computing” that seamlessly connects the vehicle and surrounding infrastructure and the ” intelligent computing “that identifies the intentions and conditions of the driver. It has functions as the “safety computer” which improves vehicle safety by monitoring the internal and external networks in the vehicle.

Hyundai Motor Company signed a technology development agreement with NVIDIA in 2015 to conduct research to apply connected car technology to mass-produced cars. This year’s Genesis GV80 and G80 models are the first to feature a connected car operating system using NVIDIA Drive.

Connected cars are equipped with high-performance semiconductors in large quantities. In addition, large-scale data processing capabilities are essential. This is why there is a high possibility that the partnership between Hyundai Motor Company and NVIDIA will continue in the field of autonomous driving beyond connected cars.

In addition to connected cars, Hyundai Motor Company is collaborating with NVIDIA to apply the “Integrated Digital Cockpit,” a connected car information display system that integrates infotainment systems, clusters and head-up displays (HUDs). Based on this, information relating to the safety and comfort of passengers while driving will be implemented as vivid 3D graphic animations.

“By partnering with Nvidia, we are able to deliver next-generation connected car services to all customers who have chosen Hyundai and Kia,” said Choo Gyo-woong, chief executive officer of Hyundai and Kia electronics. “We will do our best to provide a driving experience.”