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LG U + announced on the 29th that it had undergone a reorganization in 2021 following the executive staff.
In 2021, LG U + will focus on discovering growth engines in new business areas and existing business, focusing on improving its business structure by focusing on profitability, has decided to reorganize one business unit and four divisions into six divisions. .
First, LG U + will create a “new business promotion section” by bringing together business organizations across the health, safety, education, advertising, content and data businesses. This is to create a solid corporate structure in which each new field of activity is independent from the existing business and can further strengthen its expertise to discover new growth opportunities and continuously generate profits.
Furthermore, in order to accurately identify and improve the customer pain point and quickly reflect it in the business, the “ Customer Service / Quality Innovation Center ” which integrates the quality organization, the opening of the home / organization related to the AS and the customer center is established and organized under the direct control of the CEO. .
LG U + explained that the intention of new CEO Hwang Hyun-sik to discover future foods in new business areas as a top priority for the two newly formed organizations and to focus on improving service / quality at the points of contact with customers was strongly reflected.
The Consumer Business Organization within the Consumer Business Division eliminates the division between mobile and home organizations and reorganizes itself into the “Media Contents Business Group” and strengthens corporate synergy by integrating media and content-focused activities.
This is to include differentiated content on our platform as various global OTTs are expected to enter Korea in addition to the existing Netflix, and to provide customers with continuous and differentiated services and new experiences.
In the corporate sector, as further business opportunities, such as the roll-out of 5G and the government-led New Deal, are expected to expand significantly, a dedicated organization that can actively respond to this is within the realm of business transactions. to-business (B2B) of the “ New Business Group ” and 5G It is a policy that leads to growth.
The FC division responsible for the development of services technology will be reorganized into the “ technology division ” to strengthen the technology development function of products / services at the enterprise level and focus on the role of exploring future technologies including DX (AI, Bigdata) and discover technology-based business seeds. to be.
Noh Jin-woo, Global Economic Reporter [email protected]
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