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As the pandemic halts the major economies of Western Europe, the smartphone market in the second quarter decline lived. But as the new data shows, some brands are already making a comeback.
Samsung underperformed, but it was still number 1
Total in Western Europe in the third quarter 28.8 million the smartphone has been sent. Samsungan awesome 10.3 million menstruation e 35.6 percent He led the market with a magnificent share. Samsung, yearly 6.9 percent with a decline it behaved below the market average. However, there is good news. At least Samsung for.
The South Korean company is a Chinese rival that briefly became the world’s number one smartphone maker earlier this year. Huaweiit is largely left behind.
As for the current quarter, there seems to be a lot of uncertainty. The holiday season typically brings increased sales, but Western European markets such as the UK, Spain and France are another tight quarantine fall behind with a wave.
Huawei had a terrible quarter in Western Europe
Huawei’ye Looking back, it is clear that the impact of US trade sanctions is beginning to manifest. This, coupled with a period of decline in economic activity across Europe, with a terrible quarter result.
Huawei, 6.2 million sold smartphones and became the third most popular brand in the third quarter of 2019. However, Huawei In the third quarter of 2020 fell to third place. Market data is only available between July and September 2.5 million the device shows it is selling. It 58.7 percentand performs 9 times worse than the market average. Even worse Huawei’nin market share dropped from 20% to 8.8%.
Applemaintained its position as the second most popular brand in Western Europe in the last quarter and a new flagship in September i phone Although it did not launch the series, its sales have increased slightly.
Specifically, the giant led by Tim Cook in the last quarter of September 8.2 million iPhones sold. This is compared to the equivalent quarter in 2019 An increase of 0.1 million units.
The brand’s market share has also increased. All shipments in the region 28.5 percent During creation, this figure was 26.4% a year ago.
IDC shows Apple’s performance better than expected iPhone SE (2020) to their sales and ever since iPhone 12 replaced by the wallet iPhone 11 says that the demand for the series depends on its continuation.
Without a doubt the biggest winners of the last quarter Xiaomi is Oppo happened. Both brands are Chinese friendly Huawei took advantage of the fall and finally put them on a path where they could seriously challenge both Samsung and Apple.
Xiaomi, 3.7 million sales unit e 12.8 percent It was the third smartphone maker in Western Europe in the summer, with an impressive market share. Popular brand, only twelve months ago 1.5 million noted the shipment and 4.8 percent had a market share.
These numbers are ultimately Xiaomi’nin In the region in the 3rd quarter 151.6 percent this means a huge sales growth rate.
Oppo’nun its performance is even more impressive. Entering the European market only last year, the brand has solidified its position as the fifth most popular smartphone company and 566.2 per cent It has experienced unprecedented growth.
Thanks to the launch of new mid-range models Oppo, 900,000 pieces managed to make a good shipment. This is not much compared to other brands, but only twelve months ago sales Up to 100,000 reached up.
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