In the wake of the Cambridge Analytica data sharing scandal on Facebook, the startup Hu-manity.co is affirming our right to control our personal data, and said it will use the IBM Blockchain Platform to ensure that data private health services remain private.
Hurmanity.co of Princeton, New Jersey, will use the IBM version of blockchain, the decentralized ledger that provides security and transparency, to control and manage the consent, authorization and commercial use of personal information of individuals. The IBM Blockchain Platform is a key technology to make this happen and will enable millions of people to access an authorized blockchain-based data market.
So if you choose to share your data for the purpose of applying for a financial account, you can grant permission to your bank to answer questions about your financial health with a potential service provider – for a only once – so you can get a good deal, said Jerry Cuomo, vice president of IBM Blockchain, in an interview with VentureBeat.
"What I see happening with blockchain is a theme of blockchain forever, where it is used to protect people's identities, or to ensure that the information that is entered into a clinical trial is correct, and that a drug you are taking is not being counterfeited, or that the food you are eating has not been contaminated, "said Cuomo. "There's a piece of blockchain forever I'm excited about."
Cuomo said IBM was impressed with the blockchain from 2014 and has more than 1,500 blockchain specialists in the company. He is using the blockchain for good intentions, said Cuomo, how to ensure that the supply chain for the transported goods is completely intact.
Above: CEO of Hu-manity.co Richie Etwaru
Image of Credit: Hu-manity.co  Hu-manity.co wants to expand our human rights by including the right to control our data, and it does so in a context of growing concern over the misuse of personal information, human data – which includes health records, geospatial position and media usage metrics.
Hu-manity.co does not simply want to block your data. He wants to let you sell it if you want. The data brokerage market has an estimated value of $ 200 billion a year, but people do not have a consistent way to provide consent and organizations do not have a global and scalable way to access and compensate appropriate this information, companies said.
Focusing on data transparency, Hu- manity.co will use a blockchain network to put users at the center of data economy and in control of the management and authorization of their personal information. Through functionality such as immutability and decentralization, blockchain allows organizations and individuals to interact more transparently. Coupled with technologies such as artificial intelligence and advanced data encryption, the blockchain is an ideal basis for this global consensus book, companies said.
Available from today, consumers can claim their rights over human data through the iPhone # of Hu-manity.co # My31 and the Android app built on IBM Blockchain. Claiming their property rights of data, users receive a title of ownership, similar to a deed of ownership.
The 30 human rights ratified by the United Nations do not explicitly concern human rights, so the app is dubbed # My31 as an allusion to "the 31st human right" – that everyone has a legal right to own their human data inherent as a property.
The app gives people the ability to indicate how their data can be shared, with whom and under what circumstances, starting with health data. Personal or medical data are not stored by Hu- manity.co; the data will remain wherever it is stored, for example in a system of hospital electronic health records or a research organization. However, the app # My31 will record ownership of a user and his data sharing preferences.
For example, users may choose not to share information with third parties, or may wish to provide consent for the use of their medical data only for cancer research. Users can also choose to rent their data to pharmaceutical companies or data aggregators, but only after receiving fair compensation on the market.
Individuals today do not have the means to effectively control how their data is used by companies and receive compensation or alternative value when personal data is marketed.
Above: # My31 states that you own your data.
Image Credit: Hu-manity.co
"By creating a global consensus book based on the IBM Blockchain platform, people, society and the monetization of human data can co-exist in a sustainable way," said Richie Etwaru, CEO of Hu-manity.co, in a statement. "People will enjoy greater levels of security, privacy and control while corporations can legitimately benefit from access to higher quality data that has the explicit consent and authorization of the rightful owner."
The value of research and the insights from a patient registration increases greatly when the patient explicitly agrees to share it.
"The explicitly permitted documents associated with the use authorization are of enormous value to the healthcare industry," said R. "Ray" Wang, CEO of Constellation Research and Hu -manity.co member of the advisory committee, in a declaration. "Not only is it ethically valid, it also accelerates key health sector findings as we welcome this fair trade data era."
Hu-manity.co will also collaborate with IBM to participate in the Sovrin Foundation and a pilot to help members of the Hu-manity ecosystem participate in Sovrin's global supranational identity network. Sovrin and Hu-manity have a shared vision of creating a global standard identity network that allows citizens to control the use of their personal information.
The My31 consumer app from Hu-manity.co is available today. The business solution will generally be available to companies starting in the healthcare sector in the first quarter of 2019. The global Hummanity.co consensus log is based on the IBM Blockchain platform, supported by Hyperledger Fabric and protected on IBM Cloud.
Since 2016, IBM has worked with hundreds of customers across financial services, supply chains, government, retail and more to implement blockchain applications and manages more networks live and in production than any other blockchain provider. The IBM cloud-based blockchain platform offers enterprise-class features that customers need to develop, govern, protect and quickly activate their corporate networks. Cuomo said IBM worked with the Linux Foundation to ensure that its Hyperledger Fabric technology was a true open source collaboration.