How the CMOs in the Blockchain industry are preparing for the big threats

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The global blockchain industry is expected to grow at least $ 2.3 trillion by 2021. Source: Getty Royalty-free Images [19659002] What are the most recent order words in these days? Bitcoin and Cryptocurrency Why blockchain technology is a revolution which is influencing more and more industries, including banks, governments and even the marketing sector Furthermore, according to [StatisticalReport 2017 the global blockchain industry is expected to reach at least $ 2.3 trillion the year by 2021.

Among the many existing sectors that are adopting this new technology, S4FE is & nbsp; the first global database based on blockchain technology for the registration and identification of stolen or lost objects .

The CMO of S4FE, Recep Avci a It confirms that their company uses freely accessible, blockchain-based technology to create a global network for registration, research, verification and identification of ownership (lost or stolen). "We have worked hard to provide something useful and, together with our hard-working and dedicated team, we have been working with a case of using the real-world strong designed to help the global community."

What are the advantages offered by the blockchain to CMOs?

The marketing ecosystem is rapidly implementing this new technological element because of the many advantages it offers: decentralized data, privacy and transparency.

Decentralized data – Internet users do not have exclusive control over the data they share. A new approach emerging from blockchain technology is the decentralized model that has redesigned the way we manage digital information. Furthermore, by eliminating the need for intermediaries, people are now able to share their details without the need for centralized supervision to keep their valuable information secure. In addition, the extra charges you should pay to third parties for their involvement are eliminated.

Privacy – This aspect is so important for marketers because they have to build trust with their customers. Nowadays users have to provide a lot of sensitive data about themselves in order to access different websites. Blockchain has the advantage of automation and therefore makes the processing of information safer because it uses a protocol that defines detailed information about events, along with a clear cryptographic means to verify transactions.

Transparency – The nature of the blockchain is to share data securely and transparently between different groups of individuals around the world. Marketers adopt this concept because they allow their customers to monitor the way their business handles and tracks digital customer details. In this way, all the parties involved feel comfortable with the practices of their company.

Threats to pay attention to

As CMO, your main goal is to keep the business running and do your best. As a result, when dealing with a new and promising technology, the manager must first analyze the fundamentals of the blockchain before exploiting it in his own business. In this way, considering possible threats that could damage their organization is a crucial aspect.

Hacks

The online ecosystem can not exist without malicious operations that can jeopardize even the most secure systems. No matter how powerful the blockchains are, they are not immune to attack because, like any technology, they have their weaknesses and their attack vectors. Some examples include: sybil and routing attacks. What CMOs can do to prevent such dangerous activities is to check the Work Test algorithm and verify the legitimacy of their ISPs (Internet Service Providers), in particular how they protect themselves from online threats. [196590010] Cost of Electricity

Everyone has recognized the great impact of global warming and general attention has been placed on environmentally friendly practices. Unfortunately blockchain requires the use of large amounts of electricity for all its processes and apps to function properly. As a result, the adoption of this emerging technology will result in an increase in the electricity load, in particular with new incoming environmental regulations. And as CMOs being aware of this situation when planning new budgets is crucial, in order to be prepared and make accurate and well informed decisions.

Regulatory Status

Since the implementation of this approach is relatively new it has an uncertain regulatory status, creating a potentially unstable climate. Companies can take months to establish a business case, test approaches and demonstrate their concepts to accelerate settlement or reduce processing costs. But all this can be interrupted by internal audits – in the realm of conformity and the law.

Basically, you have to prove that your blockchain application works and you have to do it to people who do not yet understand it or who are still developing blockchain skills. As a result, the future may be ambiguous not knowing in which legal sphere these processes will fall. Undoubtedly this is an aspect that CMOs can not overlook and may need to carefully evaluate the benefits and risks of implementing the blockchain, in order to ensure that their business will prosper in the future.

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The global industry of the blockchain is expected to grow to at least $ 2.3 trillion annually by 2021. Source: Getty Royalty Free Images

What are the last words of? order in these days? Bitcoin and Cryptocurrency Why Because blockchain technology is a revolution that is influencing more and more industries, including banks, governments and even the marketing sector.Also, according to the Statistics report 2017 the global blockchain industry is expected to grow at least $ 2.3 trillion annually by 2021.

Among the many existing sectors that are adopting this new technology, S4FE is the world's first global database-based blockchain database for records and identification of stolen or lost items

S4FE CMO, Recep Avci says their company uses free technology ac accessible and blockchain-based to create a global network for registration, search, verification and identification of properties (lost or stolen). "We have worked hard to provide something useful and, together with our hard-working and dedicated team, we have worked with a real-world use case designed to benefit the global community."

What are the advantages offered by the blockchain to CMOs?

The marketing ecosystem is rapidly implementing this new technological element because of the many advantages it offers: decentralized data, privacy and transparency.

Decentralized Data – Internet users do not have exclusive control of the data they share A new approach emerging from blockchain technology is the decentralized model that has redesigned the way we manage digital information and, by eliminating the In need of intermediaries, people are now able to share their details without centralized supervision to keep their valuable information safe, and the extra expenses that you would have to pay to third parties for their involvement are eliminated.

Privacy – This aspect is so important for marketing professionals because they have to build trust with their customers. Nowadays, users need to provide a lot of sensitive data about themselves in order to access different websites. Blockchain has the advantage of automation and therefore makes the processing of information more secure because it uses a protocol. which defines detailed information on events, together with a clear cryptographic means to verify transactions.

Transparency – The nature of the blockchain is to share data securely and transparently between different groups of individuals around the world. Marketers adopt this concept because they allow their customers to monitor the way their business handles and tracks digital customer details. In this way, all the parties involved feel comfortable with the practices of their company.

Threats to the Search for

As CMO, your main goal is to keep the business running and do your best. As a result, when dealing with a new and promising technology, the manager must first analyze the fundamentals of the blockchain before exploiting it in his own business. In this way, considering possible threats that could damage their organization is a crucial aspect.

Hacks

The online ecosystem can not exist without malicious operations that can jeopardize even the most secure systems. No matter how powerful the blockchains are, they are not immune to attack because, like any technology, they have their weaknesses and their attack vectors. Some examples include: sybil and routing attacks. What CMOs can do to prevent such dangerous activities is to check the Work Test algorithm and verify the legitimacy of its Internet service provider (ISP), in particular how to protect itself from online threats.

Cost of electricity

Everyone has recognized the great impact of global warming and the general attention has been placed on environmentally friendly practices. Unfortunately, blockchain requires the use of large amounts of electricity for all its processes and apps to function properly. As a result, the adoption of this emerging technology will result in an increase in the electricity load, in particular with new incoming environmental regulations. And as CMOs being aware of this situation when planning new budgets is crucial, in order to be prepared and make accurate and well informed decisions.

Regulatory Status

Since the implementation of this approach is relatively new it has an uncertain regulatory status, creating a potentially unstable climate. Companies can take months to establish a business case, test approaches and demonstrate their concepts to accelerate settlement or reduce processing costs. But all this can be interrupted by internal audits – in the realm of conformity and the law.

Basically, you have to prove that your blockchain application works and you have to do it to people who do not yet understand it or who are still developing blockchain skills. As a result, the future may be ambiguous not knowing in which legal sphere these processes will fall. Undoubtedly this is an aspect that CMOs can not overlook and that they may need to carefully measure the benefits and risk of blockchain implementation, in order to ensure that their activities will thrive in the future.

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