How technology is changing the way we eat

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The abstract world of the blockchain becomes much more accessible as soon as you start talking about food. All of a sudden, vertiginous concepts such as consensus mechanisms, hash rates and cryptography are dissolving, and what's left is a nice juicy, medium-cooked steak. There are no bitcoins, ethereum or regulatory supervision and the only forks you meet are on the dining table.

Forbes has decided to put the blockchain in a tangible taste test, if you want it. We tried to trace an entire meal using the irrefutable blockchain voices to identify and follow our food ingredients moving from farms in France, from the sea off Fiji, from the ranch in Wyoming and from the tropical groves in Colombia to our dishes here in the New York subway.

The demand for healthy and sustainably produced food is growing globally and, as a result, meal transparency, especially in restaurants and high-end food stores, has tangible marketing benefits. The origin of the food on your plate is important, and if a blockchain can give you details about the French farmer who has grown your tomatoes or take a look at the prairie grasses that came to you, it could make your meal sweeter. – and command a higher price. There are also important health and safety reasons for tracking food via blockchain. Foodborne illnesses make thousands sick every year and cost businesses valued $ 90 billion lost revenue.

Multinational companies like Walmart and Dole have invested strongly exploring how blockchain can save money and make our products safer. Technology giants like IBM and Intel are competing to create supply chain networks powered by their proprietary blockchain solutions, and startups are making serious efforts to move various aspects of the food supply chain to truly decentralized public blockchains.

One of the noisiest supporters of the use of blockchain to make the food supply chain more transparent is Ogden Driskill, a Republican senator from the state of Wyoming. In May 2018 there were over 300 calves of Senator Driskill & # 39; s Campstool Ranch tagged with RFID ID chips (RFID) and are monitored by BeefChain, a Wyoming startup that uses a series of blockchain platforms to help take into account every level of the supply chain.

"Selling blockchain calves, my reputation comes up to your plate and leads me to be much more vigilant about how things are going, because my name goes well," says Senator Driskill, whose family runs the Ranch of Campstool for five generations.

Foodborne illnesses make thousands of people sick each year and cost businesses $ 90 billion in lost revenue.

It is this sense of personal responsibility and personal connection that supports the value of BeefChain and other competitors in the space they hope to capitalize. Because beef is a commodity, the moment a cow enters a barn with other cows it loses its identity and much of its value, according to Driskill. Over the past two months there were 12 million pounds of minced meat he recalled from the United States Department of Agriculture. Driskill states that these quantities could be significantly reduced if the contaminated meat could be identified more quickly.

To help achieve this, BeefChain signed ten ranch as part of its beta test, which is conducted using both IBM Blockchain and an authorized version of ethereum, the blockchain that supports etheric cryptocurrency. Fifty other farms are on the waiting list, according to the co-founder of BeefChain, Rob Jennings, who hopes to track down more than 50,000 head of cattle on his blockchain this year.

Sourcing The Dinner Party's Beef

BeefChain's senior technologist, Kip DeCastro, says the process of moving the global beef supply chain to a shared distributed ledger could not only lead to new business models (like letting breeders model the raw material and sell it directly to speculators), but they also reduce the time it was necessary to identify the source of food poisoning from months to minutes, with potential savings of billions of dollars in the United States

"If you go to a ranch and ask for his records, it's likely to be in his father's wallet as in an Excel spreadsheet," says DeCastro, who is also a shareholder in BeefChain. "So there's very little traceability in the industry, which means there's a lot of inefficiency and breeders can not materialize the full value of their product." Last year 11.400 Wyoming companies generated $ 1.1 billion in livestock sales and the US livestock industry generates revenues of $ 76.6 billion second at the most recent agricultural census.

Carter Country Meats, one of the first users of BeefChain, has purchased two 6-inch to 6-inch dry steel tomahawk ribbed eyes Forbes. & nbsp; While the eyes of the ribs were born before BeefChain was implemented, the breeder RC Carter said Forbes that the animal entered BeefChain at Ten Sleep, Wyoming, on July 30, 2018. Ribbed eyes came from the animal 840003199807394, which was worked at Double J Meat in Pierce, Colorado on 2 August 2018. The ribbed eyes were then transferred to Lombardi Brothers Meats in Denver and aged dry for a further 28 days.

The process of transferring the global beef supply chain to a shared and distributed ledger could potentially save billions of dollars in the United States.

If the blockchain was available for the ranch at the birth of the animal, it would show that she was born on April 21, 2010, at Ten Sleep, where she lived her entire life on a ranch in the Big Horn Basin. January 11, 2011 was vaccinated. He raised six calves and on June 2, 2018 he received a seven-way vaccination as a prevention against diseases such as the black disease and the gangrene of gas, a few months before he was massacred. Finally, on 1 November 2018, a steak was selected from its rib section Forbes through UPS.

"Using a blockchain, you do not have to trust that the data and information I'm recording is accurate," says DeCastro. "It's like we're at a soccer game and everyone looks at the board."

Perhaps no one understands the economic implications of using a shared and immutable ledger to track food better than Robert Scharff, an associate professor at the Department of Humanities at the Ohio State University and a former economist regulatory framework for foods in the United States and the United States. Drug Administration (FDA). During his twenty-year career with Scharf, he worked in both the public and private sectors to fully determine the costs of food poisoning and whether the benefits of regulation were worth it.

The co-founder and butcher Carter Country Meats Nate Singer poses at the Blackbelly Restaurant in Boulder, Colorado, in December 2019.

The co-founder and butcher Carter Country Meats Nate Singer poses at the Blackbelly Restaurant in Boulder, Colorado, in December 2019.Kaley Sutton

In 2015 Scharff published the results of his work in the most detailed study to date on the financial impact of foodborne illnesses, concluding that the United States loses at least $ 55.5 billion annually due to fatal poisonings. When pain and suffering from food poisoning diseases are included, the number has almost doubled to $ 93.2 billion.

In one of Scharff's most high profile projects, he helped the FDA create the egg safety rule, implemented in September 2009 to stop the spread of salmonella. By checking the way the hatcheries handle the eggs, the FDA estimates that the law provides 79,000 cases of foodborne illnesses and 30 deaths each year. But they are only eggs and only in the United States. When expanding the impact of food poisoning on all food products in the United States, the Centers for Disease Control estimates the numbers increase to 128,000 hospitalizations and 3,000 deaths. Globally, the World Health Organization estimates that contaminated food causes 600 million illnesses per year and 420,000 deaths. According to Scharf, the widespread use of blockchain could help make the potentially lethal process of shifting food supply safer.

"Right now, if you look at a lot of these outbreaks, we eventually identify the source, but it often happens after everyone gets sick," he says. "So if you can identify it more quickly and go back to where people get sick, you can potentially reduce the number of diseases." This would not only prevent reputable ranches from being involved in poisonings with which they had nothing to do, but would prevent dealers from having to transport secure goods from their shelves.

In addition to the contaminated minced meat mentioned by Senator Driskill, 2018 has seen several episodes of high-profile food poisoning, including at least 210 cases of E. coli from infected heads of romaine lettuce and salmonella outbreaks in Turkey and raw chicken. Since 2015, Chipotle's various food security problems have wiped out 46% of its market capitalization, as its share price fell from its historical high of $ 23.4 billion to $ 12.6 billion today .

Sourcing The dinner chicken

The poultry has already been traced using the Carrefour blockchain. The French grocery giant, a member of the Food Trust network created by IBM to simplify its supply chains, became the first food company to use the commercial version of IBM Blockchain at the beginning of this year. To demonstrate how the supply chain works on a shared and distributed ledger, Carrefour sent the packaging from three of its products to Forbesa whole chicken, half a dozen free range eggs and three Cauralina tomatoes without pesticides.

A visible QR code on the chicken pack led to a website that showed that the egg from which the chicken came out was incubated in Burgundy, France, until July 27th. The chick was sent to the city of Lusigny in central France, where the farmer Vincent de la Serre fed with a mixture of cereals and soy. Then, 84 days after its birth, the chicken was slaughtered in Saint-Germain-de-Fossés, packaged and supplied in a Carrefour grocery store in Brie-Comte-Robert, a municipality in northern France.

One of the main differences between the currently explored blockchain supply chain platforms is whether they are based on private blockchains – perhaps best described as distributed master books – requiring access permission, such as IBM Blockchain, or "without permission" public versions such as Ethereum. Because many companies in the food supply chain do not want their inventory to be passed on to the outside world, companies like the Viant in Brooklyn are building authorized components over the public ethereum blockchain.

"The blockchain architecture chosen by a company varies according to the level of trust desired," says Viant cofounder Tyler Mulvihill. "In the context of the food supply chain, we are seeing many of our corporate customers opting for the development of private blockchains.When they feel comfortable with technology, they look over the fence from the public blockchain option."

To give an example of how it looks in the $ 11 billion tuna industry, during a recent two-week trip, a ship, Beluga Sea, which belongs to a commercial fishing company, Sea Quest Fiji, captured a Thunnus albacares, better known as yellow fin tuna, off the coast of Fiji. The supply chain company Fijian TraSeable used the Viant platform to record data on the ethereum public blockchain. After the giant fish was partially cleaned, the blockchain shows that it weighed 56.87 pounds. Everything from the ship's call number to the permit number is included in the record. After the fish was unloaded in the port of Suva, Fiji, on 31 October, it was processed and delivered to the FDA number 13036613000. Finally, a breeder named William gave the fish a B rating and sent it to the port of Los Angeles, from where it was sent via FedEx to Forbes' offices in Jersey City, New Jersey.

Sourcing The dinner fish

Some of the world's largest food companies are exploring how to use blockchain to improve their supply chains in various ways. Swiss food giant Nestlé has already completed a pilot for his food for children Gerber and plans to add a series of new blockchain attempts in 2019. At the current Nestlé Gerber food pilot using IBM Blockchain , a can of baby food purchased from Forbes in a Walmart in Secaucus, New Jersey, dated May 31, 2017, when mangoes were harvested on a farm in the Colombian coast.

Nestlé plans to extend its blockchain research next year to include the way public blockchains such as ethereum could be exploited, according to Benjamin Dubois, head of the blockchain experiment company. Dubois says that Nestle wants to know if a public blockchain like ethereum could "interact" with the authorized Hyperledger Fabric that powers IBM's blockchain technology. He also intends to explore how international seaports and organic food certificates could be integrated into a truly global and shared platform.

"Next year we look at how we can enlarge a little more, so we can use the blockchain through the value chain, from the farm to the fork".

Reach Michael del Castillo at [email protected]

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T

The abstract world of the blockchain becomes much more accessible as soon as you start talking about food. All of a sudden, vertiginous concepts such as consensus mechanisms, hash rates and cryptography are dissolving, and what's left is a nice juicy, medium-cooked steak. There are no bitcoins, ethereum or regulatory supervision and the only forks you meet are on the dining table.

Forbes has decided to put the blockchain in a tangible taste test, if you want it. We tried to trace an entire meal using the irrefutable blockchain voices to identify and follow our food ingredients moving from farms in France, from the sea off Fiji, from the ranch in Wyoming and from the tropical groves in Colombia to our dishes here in the New York subway.

The demand for healthy and sustainably produced food is growing globally and, as a result, meal transparency, especially in restaurants and high-end food stores, has tangible marketing benefits. The origin of the food on your plate is important, and if a blockchain can give you details about the French farmer who has grown your tomatoes or take a look at the prairie grasses that came to you, it could make your meal sweeter. – and command a higher price. There are also important health and safety reasons for tracking food via blockchain. Foodborne illnesses make thousands of people sick each year and cost businesses $ 90 billion in lost revenue.

The multinationals like Walmart and Dole have invested heavily in the exploration of how the blockchain can save money and make their products safer. Technology giants such as IBM and Intel are competing to create supply chain networks powered by their proprietary blockchain solutions, and startups are making serious efforts to move various aspects of the food supply chain to truly decentralized public blockchains.

One of the noisiest supporters of the use of blockchain to make the food supply chain more transparent is Ogden Driskill, a Republican senator from the state of Wyoming. In May 2018, over 300 calves of Senator Driskill & # 39; s Campstool Ranch were labeled with RFID (RFID) ID chips and are monitored by BeefChain, a Wyoming startup that uses a series of blockchain platforms to help keep each level of the responsible supply chain. .

"Selling blockchain calves, my reputation comes up to your plate and leads me to be much more vigilant about how things are going, because my name goes well," says Senator Driskill, whose family runs the Ranch of Campstool for five generations.

Foodborne illnesses make thousands of people sick each year and cost businesses $ 90 billion in lost revenue.

It is this sense of personal responsibility and personal connection that supports the value of BeefChain and other competitors in the space they hope to capitalize. Because beef is a commodity, the moment a cow enters a barn with other cows it loses its identity and much of its value, according to Driskill. Over the past two months, 12 million pounds of minced meat have been recalled by the US Department of Agriculture. Driskill states that these quantities could be significantly reduced if the contaminated meat could be identified more quickly.

To help achieve this, BeefChain signed ten ranch as part of its beta test, which is conducted using both IBM Blockchain and an authorized version of ethereum, the blockchain that supports etheric cryptocurrency. Fifty other farms are on the waiting list, according to the co-founder of BeefChain, Rob Jennings, who hopes to track down more than 50,000 head of cattle on his blockchain this year.

Sourcing The Dinner Party's Beef

BeefChain's senior technologist, Kip DeCastro, says the process of moving the global beef supply chain to a shared distributed ledger could not only lead to new business models (like letting breeders model the raw material and sell it directly to speculators), but they also reduce the time it was necessary to identify the source of food poisoning from months to minutes, with potential savings of billions of dollars in the United States

"If you go to a ranch and ask for his records, it's likely to be in his father's wallet as in an Excel spreadsheet," says DeCastro, who is also a shareholder in BeefChain. "So there's very little traceability in the industry, which means there's a lot of inefficiency and breeders can not materialize the full value of their product." Last year 11.400 Wyoming farms generated $ 1.1 billion in livestock sales and the US livestock industry generates $ 76.6 billion in revenue according to the most recent agricultural census.

Carter Country Meats, one of the first users of BeefChain, has purchased two 6-inch to 6-inch dry steel tomahawk ribbed eyes Forbes. While the rib eye was born before BeefChain was implemented, the breeder RC Carter said Forbes that the animal entered BeefChain at Ten Sleep, Wyoming, on July 30, 2018. Ribbed eyes came from the animal 840003199807394, which was worked at Double J Meat in Pierce, Colorado on 2 August 2018. The ribbed eyes were then transferred to Lombardi Brothers Meats in Denver and aged dry for a further 28 days.

The process of transferring the global beef supply chain to a shared and distributed ledger could potentially save billions of dollars in the United States.

If the blockchain was available for the ranch at the birth of the animal, it would show that she was born on April 21, 2010, at Ten Sleep, where she lived her entire life on a ranch in the Big Horn Basin. January 11, 2011 was vaccinated. He raised six calves and on June 2, 2018 he received a seven-way vaccination as a prevention against diseases such as the black disease and the gangrene of gas, a few months before he was massacred. Finally, on 1 November 2018, a steak was selected from its rib section Forbes through UPS.

"Using a blockchain, you do not have to trust that the data and information I'm recording is accurate," says DeCastro. "It's like we're at a soccer game and everyone looks at the board."

Perhaps no one understands the economic implications of using a shared and immutable ledger to track food better than Robert Scharff, an associate professor at the Department of Humanities at the Ohio State University and a former economist regulator for the United States Food and Drug Administration (FDA). During his twenty-year career with Scharf, he worked in both the public and private sectors to fully determine the costs of food poisoning and whether the benefits of regulation were worth it.

The co-founder and butcher Carter Country Meats Nate Singer poses at the Blackbelly Restaurant in Boulder, Colorado, in December 2019.

The co-founder and butcher Carter Country Meats Nate Singer poses at the Blackbelly Restaurant in Boulder, Colorado, in December 2019.Kaley Sutton

In 2015 Scharff published the results of his work in the most detailed study to date on the financial impact of foodborne illnesses, concluding that the United States loses at least $ 55.5 billion a year as a result of poisoning deadly. When pain and suffering from food poisoning diseases are included, the number has almost doubled to $ 93.2 billion.

In one of Scharff's most high profile projects, he helped the FDA create the Egg Safety Rule, implemented in September 2009 to stop the spread of salmonella. By checking the way the hatcheries handle the eggs, the FDA estimates that the law provides 79,000 cases of foodborne illnesses and 30 deaths each year. But they are only eggs and only in the United States. When the impact of food poisoning on all food products in the United States is expanded, the Centers for Disease Control estimates that numbers increase up to 128,000 hospitalizations and 3,000 deaths. Globally, the World Health Organization estimates that contaminated food causes 600 million diseases annually and 420,000 deaths. According to Scharf, the widespread use of blockchain could help make the potentially lethal process of shifting food supply safer.

"Right now, if you look at a lot of these outbreaks, we eventually identify the source, but it often happens after everyone gets sick," he says. "So if you can identify it more quickly and go back to where people get sick, you can potentially reduce the number of diseases." This would not only prevent reputable ranches from being involved in poisonings with which they had nothing to do, but would prevent dealers from having to transport secure goods from their shelves.

In addition to the contaminated minced meat mentioned by Senator Driskill, 2018 has seen several episodes of high-profile food poisoning, including at least 210 cases of E. coli from infected heads of romaine lettuce and salmonella outbreaks in Turkey and raw chicken. Since 2015, Chipotle's various food security problems have wiped out 46% of its market capitalization, as its share price fell from its historical high of $ 23.4 billion to $ 12.6 billion today .

Sourcing The dinner chicken

The poultry has already been traced using the Carrefour blockchain. The French grocery giant, a member of the Food Trust network created by IBM to simplify its supply chains, became the first food company to use the commercial version of IBM Blockchain at the beginning of this year. To demonstrate how the supply chain works on a shared and distributed ledger, Carrefour sent the packaging from three of its products to Forbesa whole chicken, half a dozen free range eggs and three Cauralina tomatoes without pesticides.

A visible QR code on the chicken pack led to a website that showed that the egg from which the chicken came out was incubated in Burgundy, France, until July 27th. The chick was sent to the city of Lusigny in central France, where the farmer Vincent de la Serre fed with a mixture of cereals and soy. Then, 84 days after its birth, the chicken was slaughtered in Saint-Germain-de-Fossés, packaged and supplied in a Carrefour grocery store in Brie-Comte-Robert, a municipality in northern France.

One of the main differences between the currently explored blockchain supply chain platforms is whether they are based on private blockchains – perhaps best described as distributed master books – requiring access permission, such as IBM Blockchain, or "without permission" public versions such as Ethereum. Because many companies in the food supply chain do not want their inventory to be passed on to the outside world, companies like the Viant in Brooklyn are building authorized components over the public ethereum blockchain.

"The blockchain architecture chosen by a company varies according to the level of trust desired," says Viant cofounder Tyler Mulvihill. "In the context of the food supply chain, we are seeing many of our corporate customers opting for the development of private blockchains.When they feel comfortable with technology, they look over the fence from the public blockchain option."

To give an example of how it looks in the $ 11 billion tuna industry, during a recent two-week trip, a ship, Beluga Sea, which belongs to a commercial fishing company, Sea Quest Fiji, captured a Thunnus albacares, better known as yellow fin tuna, off the coast of Fiji. The supply chain company Fijian TraSeable used the Viant platform to record data on the ethereum public blockchain. After the giant fish was partially cleaned, the blockchain shows that it weighed 56.87 pounds. Everything from the ship's call number to the permit number is included in the record. After the fish was unloaded in the port of Suva, Fiji, on 31 October, it was processed and delivered to the FDA number 13036613000. Finally, a breeder named William gave the fish a B rating and sent it to the port of Los Angeles, from where it was sent via FedEx to Forbes' offices in Jersey City, New Jersey.

Sourcing The dinner fish

Some of the world's largest food companies are exploring how to use blockchain to improve their supply chains in various ways. Swiss food giant Nestlé has already completed a pilot for his food for children Gerber and plans to add a series of new blockchain attempts in 2019. At the current Nestlé Gerber food pilot using IBM Blockchain , a can of baby food purchased from Forbes in a Walmart in Secaucus, New Jersey, dated May 31, 2017, when mangoes were harvested on a farm in the Colombian coast.

Nestlé plans to extend its blockchain research next year to include the way public blockchains such as ethereum could be exploited, according to Benjamin Dubois, head of the blockchain experiment company. Dubois says that Nestle wants to know if a public blockchain like ethereum could "interact" with the authorized Hyperledger Fabric that powers IBM's blockchain technology. He also intends to explore how international seaports and organic food certificates could be integrated into a truly global and shared platform.

"Next year we look at how we can enlarge a little more, so we can use the blockchain through the value chain, from the farm to the fork".

Reach Michael del Castillo at [email protected]

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