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KRAKOW, POLAND – 2018/07/31: the Bitcoin logo is seen on a mobile phone. (Photo by Omar Marques / SOPA / LightRocket images via Getty Images )
For businesses of all sizes, there are subtle lines and many overlaps between advertising and marketing campaigns
One of the biggest conversations taking place regularly revolves around the fact that it would be more strategic to conduct mass campaigns , or in a more targeted mode: both methods are extremely effective if performed correctly and can drive leads and sales for companies, all in their own ways:
Mass Marketing & Nbsp; – & nbsp; The goal is to reach as many people as possible, which can become costly.In order to have a broad appeal, all messages must be declared in a basic form, which could lead to diluted messaging, however it is the best way to get a lot of attention in a short period of time. It is usually done by big brands with adequate budgets.
Targeted marketing & nbsp; – & nbsp; The goal of targeted marketing and advertising is to reach a specifically defined and profiled audience. It allows greater flexibility and can potentially help save time and money on lead generation costs. This also allows marketers and advertisers to define unique value points to drive viewers in a more personal and effective way. However, the opportunity and exposure are much smaller and drive less attention.
Achieving the right balance between targeted mass and sensitization efforts can be a little tricky. Many brands are naturally attracted by the benefits of targeted advertising, but the question becomes – at what cost in the long run? The goals that drive both short-term performance and long-term results require marketers and advertisers to get a smarter approach without focusing too much.
Traditionally, the more balanced approach is one that recognizes the benefits of quantitatively data-driven targeting approaches without losing sight of the mass approaches that brands have relied on for decades – approaches that interruption is required.
Marketers and advertisers must also remember that the production and delivery of content is interrupted on several fronts. For example, how and where people consume content is very different from a handful of years ago. Thanks to the mobile-first approach, smart devices connected to the Internet can offer targeted content at the fingertips of users. Podcasts and engaging digital experiences are upsetting the way marketing is also offered.
With these technological advances, consumer behavior and expectations have changed. Unwanted commercial e-mails, more commonly called spam and junk mail, are universally seen as a nuisance. It is worth noting that e-mails in general were designed to establish a simple communication system for free exchange of ideas – it was never designed to be used for commercial interests. But this does not prevent marketing operators and advertisers from sending unsolicited messages, despite their best intentions. At that point, the biggest crime committed by companies is the lack of tact that has led to wasting the time of their prospects.
On the other hand, when brands show a real interest in their prospects going further, the prospects themselves will follow. An example that exists thanks to blockchain technology is paying users as seen with the e-mail service & nbsp; BitBounce . Once the contacts have been synchronized, you can set a price for the emails to be sent to the inbox. The filter automatically intercepts each e-mail not present in the whitelist and the sender receives an automatic reply in response. The e-mail asks them to pay a small amount of cryptocurrency if they want the message to reach the inbox. & Nbsp;
Their advertising platform pays cryptocurrency to end users for every advertisement delivered to them, allowing them to be compensated in Credo for their attention. CredoEx's cryptocurrency exchange currently supports 12 other currencies. & Nbsp;
In addition to email marketing campaigns, cryptocurrencies can also be used to ensure the quality of results from any form of online advertising, whether it be social media reactions or website clicks. After all, it is not a secret that it is possible for people to pay for robots or hired "clickers" to artificially inflate numbers. With this in mind, AdChain & nbsp; uses its native token for establishes trusted inventory in which users benefit from cryptographically secure campaign tracking and impression tracking. In other words: companies can make sure that they receive the advertising they pay for.
Cryptocurrencies and blockchain technology serve to be the disaster that has been late for digital marketers and advertisers who are trying to bring their targeted campaigns to the next level.
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KRAKOW, POLAND – 2018/07/31: the Bitcoin logo is seen on a mobile phone. (Photo by Omar Marques / Images SOPA / LightRocket via Getty Images)
For companies of all dimensions, there are fine lines and many overlaps between advertising and marketing campaigns.
One of the biggest conversations that happen regularly revolves around the fact that it would be more strategic to conduct mass campaigns or in a more targeted way. well, and can drive leads and sales to businesses – all in their own unique ways:
Mass Marketing – The goal is to reach as many people as possible, which can become expensive. effort to have broad appeal, all messages must be declared in a basic form, which can eventually lead to diluted messages, however it is the best way to attract a lot of attention in a short period of time. go to brands with adequate budgets.
Targeted Marketing – The goal of targeted marketing and advertising is to reach a specifically defined and profiled audience. It allows greater flexibility and can potentially help save time and money on lead generation costs. This also allows marketers and advertisers to define unique value points to drive viewers in a more personal and effective way. However, the opportunity and exposure are much smaller and drive less attention.
Achieving the right balance between mass and targeted efforts can be a little tricky. Many brands are naturally attracted by the benefits of targeted advertising, but the question becomes – at what cost in the long run? The goals that drive both short-term performance and long-term results require marketers and advertisers to get a smarter approach without focusing too much.
Traditionally, the more balanced approach is one that recognizes the benefits of quantitatively data-driven targeting approaches without losing sight of the mass approaches that brands have relied on for decades – approaches that interruption is required.
Marketers and advertisers must also remember that the production and delivery of content is interrupted on several fronts. For example, how and where people consume content is very different from a handful of years ago. Thanks to the mobile-first approach, smart devices connected to the Internet can offer targeted content at the fingertips of users. Podcasts and engaging digital experiences are upsetting the way marketing is also offered.
With these technological advances, consumer behavior and expectations have changed. Unwanted commercial e-mails, more commonly called spam and junk mail, are universally seen as a nuisance. It is worth noting that e-mails in general were designed to establish a simple communication system for free exchange of ideas – it was never designed to be used for commercial interests. But this does not prevent marketing operators and advertisers from sending unsolicited messages, despite their best intentions. At that point, the biggest crime committed by companies is the lack of tact that has led to wasting the time of their prospects.
On the other hand, when brands show a real interest in their prospects going further, the prospects themselves will follow. An example that exists thanks to the blockchain technology is paying users as seen with the email service BitBounce . Once the contacts have been synchronized, you can set a price for the emails to be sent to the inbox. The filter automatically intercepts each e-mail not present in the whitelist and the sender receives an automatic reply in response. The e-mail asks them to pay a small amount of cryptocurrency if they want the message to reach the inbox.
Their advertising platform pays cryptocurrency to end users for every advertisement delivered to them, allowing them to be compensated in Credo for their attention. CredoEx's Cryptocurrency exchange currently supports 12 other currencies.
In addition to email marketing campaigns, cryptocurrencies can also be used to ensure the quality of results from any form of online advertising, whether it be social media reactions or website clicks. After all, it is no secret that it is possible for people to pay for robots or hired "clickers" to artificially inflate numbers. With this in mind, AdChain uses its native token for establishes a trusted ad space in which users benefit from campaign control and cryptographically secure impression tracking. In other words: companies can make sure that they receive the advertising they pay for.
Cryptocurrencies and blockchain technology serve to be the disaster that has been late for digital marketers and advertisers who are trying to bring their targeted campaigns to the next level.
