Maybe you've heard of "Peak Oil", " hypothetical moment in which global oil production reaches its peak before entering into a gradual decline.
But what about the "Peak Blockchain Conference"?
If you've ever dabbled in crypts, you've certainly been to one or two of these events, and you've certainly experienced good, bad and bad: valuable educational and networking experiences seasoned with fly-by-night operations, $ 3000 tickets, absurd claims about numbers and sponsorships, comic initial offer of Ches coin pit and retail investors who got lucky with bitcoin salivation on the next coin to the moon.
What has to come out is definitely failing, and while cryptographic markets are being rationalized, the business blockchain is also committed to correcting its excesses and rethinking its value proposition to the evolving industry, particularly 39; an era in which education around technology itself remains a necessity even if the craze of coins has diminished.
"The phenomenon of the basic conference was over the last year, so for some it became a tool, for some a business," Andrew Vilenchik, organizer of the upcoming Blockchain Nation conference in Las Vegas, said about the industry emerging, which at times seemed to be a much more lucrative bustle than the crypt itself.
Samson Williams, CEO of Axes and Eggs, a Washington blockchain education consulting firm, said more explicitly:
"We admit that the 2017 conferences were all about pumping and unloading. Technology was just a dangling bait from the end of a crowdfunding scheme for fast search and design money, for the ideas of idiots and visionaries alike. "
Life After PBC?
But like the fear of dispersing and crypting dry markets, so does the demand to shell out thousands of dollars to sponsor or participate in controversial substance conferences.
Sydney Armani, organizer of the Fintech 2020 series of conferences, said that the number and the extraction of opportunistic cryptic conferences has significantly reduced since spring.
"A couple of them that I went to recently, there was no one there," he said.
Following the principle of Schumpeterian creative destruction, this trend has opened the door to the stereotypical crypto conference, crammed with ICO projects that throw their coins to the public of other ICO projects, to give precedence to added value, educational and specific vertical events.
Michael Earley, event organizer such as Blockchain West and Blockchain Health, argues that conference organizers are in greater need of quality controls and believes that low quality events will simply vanish without too much pump:
"L & # 39 Cyclone hype and people who are trying to make money fast, I do not think it will remain in circulation for much longer. "
But none of this means that the well-known cryptographic lectures of the old guard will fall into oblivion. For example, the most important brands such as Consensus, created by CoinDesk, have completely sold out their sponsorships for their next Singapore event two months ago, proving that there is still a high demand for high-level events.
The Post-Moon Conference
So, how do the organizers overcome the hype and provide a post-bubble conference experience that continues to provide strong value to sponsors and participants?
Vilenchik of Blockchain Nation argues that providing education, trust and community are the key factors of value for cryptographic conferences that go on, regardless of what the health of the markets may be at any given time.
"People always blame bad products on a weak market, market conditions are important, but good products always sell," he explained. "Education always has and will always have value."
Earley claims to have found a niche focused on corporate blockchain and executive training to attract high quality participants from the entire business community. This lane has given its brand a degree of immunity from the crypto cascading markets:
"The reason I am not at all worried about the fluctuations of cryptocurrencies is that we do not produce a" cryptocurrency conference ", & nbsp we produce blockchain vertices, in which the cryptocurrency is part of the broader conversation on the use and adoption of blockchain.It thinks of the Internet as a technological summit and compared to e-mail as a case conference for single use. "
Looking at 2019, Williams of Axes and Eggs says he expects "more blockchain" at blockchain conferences along with less crowdfunding and ICO pulls, more education and, perhaps more importantly, more regulatory involvement:
"To Traditional adoption, in addition to the burnt sheep of 2017, you need regulatory authorities to be part of the conversation. "
For Earley, the winners of the new blockchain conference landscape will be the ones that provide the most sticky value to quality participant. As for the way in which all this takes place, the proof will be in the pudding:
"Who will deliver successful events that have in-depth conversations about real issues, where people go away with something they can implement in their workplace instead of 25 sales pitches? "
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Maybe you've heard of " Peak Oil "", the hypothetical moment when global oil production reaches its peak before entering a gradual decline.
But what about the "Peak Blockchain Conference"?
If you've ever dabbled in cryptography, you've certainly been to one or two of these events, and you've certainly experienced good, bad and bad: valuable educational and networking experiences seasoned with fly-by-night operations, $ 3,000 tickets, absurd claims on numbers and sponsorships, comical early offerings of tokens and retail investors who got lucky with bitcoins drooling on the next coin for the moon.
What emerges must surely come down, and while cryptographic markets rationalize, the activity of the blockchain conference is also committed to correcting its excesses and rethinking its value proposition to the evolving industry, in particular at a time when education around technology itself remains a necessity even if the coin craze has diminished.
"The phenomenon of the basic conference was over the last year, so for some it became a tool, for some a business," Andrew Vilenchik, organizer of the next Blockchain Nation conference in Las Vegas, said about the industry emerging, which at times seemed to be a much more lucrative bustle than the crypt itself.
Samson Williams, CEO of Axes and Eggs, a Washington blockchain education consulting firm, said more explicitly:
"We admit that the 2017 conferences were all about pumping and unloading. The technology was simply bait dangling from the end of a crowdfunding scheme for quick research and money design, for the ideas of idiots and visionaries alike. "
Life After PBC?
But as the fear of disappearing dissipates and the scrambled markets dry up, so does the demand to shell out thousands of dollars to sponsor or attend conferences of questionable substance.
Sydney Armani, organizer of the Fintech 2020 series of conferences, said that the number and the extraction of opportunistic cryptic conferences has significantly reduced since spring.
"A couple of them that I went to recently, there was no one there," he said.
Following the principle of Schumpeterian creative destruction, this trend has opened the door to the stereotypical crypto conference, crammed with ICO projects that throw their coins to the public of other ICO projects, to give precedence to added value, educational and specific vertical events.
Michael Earley, event organizer such as Blockchain West and Blockchain Health, argues that conference organizers are in greater need of quality controls and believes that low quality events will simply vanish without too much pump:
"L & # 39 Cyclone hype and people who are trying to make money fast, I do not think it will remain in circulation for much longer. "
But none of this means that the well-known cryptographic lectures of the old guard will fall into oblivion. For example, the most important brands such as Consensus, created by CoinDesk, have completely sold out their sponsorships for their next Singapore event two months ago, proving that there is still a high demand for high-level events.
The Post-Moon Conference
So, how do the organizers overcome the hype and provide a post-bubble conference experience that continues to provide strong value to sponsors and participants?
Vilenchik of Blockchain Nation argues that providing education, trust and community are the key factors of value for cryptographic conferences that go on, regardless of what the health of the markets may be at any given time.
"People always blame bad products on a weak market, market conditions are important, but good products always sell," he explained. "Education always has and will always have value."
Earley claims to have found a niche focused on corporate blockchain and executive training to attract high quality participants from the entire business community. This lane has given its brand a degree of immunity from the crypto cascade markets:
"The reason I am not at all concerned with the fluctuations of cryptocurrencies is that we do not produce a" cryptocurrency conference ", we produce blockchain vertices, in where the cryptocurrency is part of the broader conversation about the use and adoption of blockchain: Think of the Internet as a technological summit and compared to email as a conference case for single use. "
"I would distinguish between blockchain education and other events that are essentially ICO marketing and shilling tokens," he added.
Looking at 2019, Williams of Axes and Eggs says he expects "more blockchain" at blockchain conferences along with fewer crowdfunding and ICO shootings, more education and, perhaps more importantly, more regulatory involvement:
"For traditional adoption, in addition to the burnt sheep of 2017, you need regulatory authorities to be part of the conversation."
For Earley, the winners of the new blockchain conference landscape will be the ones who provide the most value. sticky to the quality participant. As for the way in which all this takes place, the proof will be in the pudding:
"Who will deliver successful events that have in-depth conversations about real issues, where people go away with something they can implement in their workplace instead of 25 sales pitches? "