Google is following Facebook in facilitating the ban on advertising related to cryptocurrency.
Both companies (once again, Facebook before) banned all cryptocurrency ads and initial coin bids at the start of the year, when the Bitcoin market and other virtual currencies were particularly volatile. Other companies such as Twitter and Snap have also set up bans, although Google (googl) and Facebook (fb) are the main players in online advertising.
A few months ago, Facebook changed attitudes by adding pre-approved ads for cryptocurrencies and "related content", although it maintained the ban on advertising for initial coin offerings (ICOs) and other cheated areas of the cryptocurrency scene.
Google is now preparing to change its financial services announcements policy to allow for regulated cryptocurrency advertising in the United States and Japan.
"Advertisers will need to be certified with Google for the specific country where their ads will run. Advertisers will be able to request certification once the policy is launched in October," Google said at short notice. "This policy will apply globally to all accounts that advertise these financial products."
As CNBC noted at the time of the posting of the post, Google stated at the time of the establishment of the prohibition to pay attention to the area of cryptocurrency due to its potential harm to consumers.
The market has changed significantly since then, though. After the accident at the end of 2017 and the beginning of 2018, which brought the value of Bitcoin from almost $ 20,000 to well under $ 10,000, the current price is just under $ 6,500 – the craze for the purchase of cryptocurrencies has decreased.
Nonetheless, regulators remain wary. In the United Kingdom, for example, a government committee recently asked for a new regulation to dominate the "wild west" market. One of the committee's main complaints was the fact that consumers are not adequately protected, and companies that offer ICO can still claim in ads that the market can only increase.