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The American multinational and the financial services company have expressed interest in Blockchain through their Instagram through a post on Instagram Story. In general, Instagram Story lasts only 24 hours, but this is still great news for the cryptic world, since Goldman Sachs is so hesitant to promote anything to do with cryptography in the past.
Goldman Sachs promoted blockchain technology by describing their vision of how he sees "the huge potential of the blockchain". The famous and respected company is known for having a loyal following and is influential for the high net crowd. This post of Instagram, although it may seem simple and insignificant, could reach the eyes of very influential people.
To further demonstrate Goldman Sachs' passion for the blockchain, they not only created an Instagram story, but also paid to promote it. This story has reached far more than the simple Instagram followers of 22k, but several other users through the platform. Goldman Sachs has been on Instagram since September 25th, as shown by their smaller sequel. However, demonstrated by their post instagram, they are seeking not only to increase the knowledge of their current investors, but to appeal to the next generation of investors, those interested in cryptographic technology and blockchain.
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