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Goldman Sachs extracts the virtues of Blockchain technology in the latest history of Instagram
Giant of Wall Street Goldman Sachs used Instagram today for promote blockchain technology. While the company has been reluctant to promote cryptocurrencies in the past, Goldman Sachs clearly sees the potential of blockchain technology.
The fact that Goldman Sachs pushed this story on social media is significant. Goldman Sachs tents be influential in the ultra high net worth crowd. when Goldman Sachs publishes a post describing how they see the potential in blockchain, their words have a strong impact among their followers.
Goldman Sachs published a story on their Instagram page. Stories remain active for 24 hours for all followers. In this case, the story of Goldman Sachs was promoted "The huge potential of Blockchain"In the break industries like ticket sales.
Goldman Sachs has not only published the story: they have also paid to promote it. The Instagram story centered on the bank's blockchain is popping up on other people's feeds as they touch their stories.
Today, Goldman Sachs has a relatively small following compared to traditional Instagram accounts, with only 22.2k followers. However, the account is relatively new: Goldman Sachs has launched its Instagram account @goldmansachs on September 25th. The account has published 42 updates to date.
The relatively small following could be one of the reasons why Goldman Sachs paid to promote his crypto-friendly Instagram story.
It is also likely that Goldman Sachs recognizes that Instagram is a youth-oriented platform. By launching a criptocentric Instagram post, Goldman Sachs can satisfy the next generation of investors. These investors are interested in cryptography and are accumulating more and more wealth over time. Eventually, they will become Goldman Sachs' main customers.
Goldman Sachs may be the most blockchain-friendly Wall Street giant
This is not the first time that Goldman Sachs is connected to cryptocurrency and blockchain technology. At the beginning of this year, it was reported that Goldman Sachs was preparing to launch its own cryptography desk. Subsequently, this item was downgraded to specific investment products, such as the Ethereum futures. It is not yet clear what kind of cryptographic products Goldman Sachs is preparing to launch, if any, but the rumors continue to persist.
Of course, analysts believe that any of the Wall Street giants would be madness to ignore the blockchain technology. Goldman Sachs tends to lead the group among competitors such as Bank of America, JP Morgan and Morgan Stanley. In the end, one of these big financial companies will do it push into blockchain and crypt and the rest of the industry will follow the example.
Interestingly, as Abacus Journal points out, Goldman Sachs is also one of the few traditional financial companies that has avoided making incendiary or unpleasant statements about the blockchain in the last 12 months. At the start of this year, the company also promoted an encrypted executive, David Solomon, who was its CEO.
While Warren Buffett and JP Morgan junk crypt regularly, Goldman Sachs it can be safely preparing to launch encrypted investment products.
Could Goldman Sachs be the first mainstream finance company that plunges the tip into a crypt? Based on previous signals – including today's Instagram story from Goldman Sachs' account – it seems possible that the company can pave the way for the inevitable leap of Wall Street in the encrypted space.
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