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US global telecommunications conglomerate Comcast intends to make its Blockgraph blockchain available commercially in 2019, according to a press release published on December 21st.
"Comcast is currently working with NBCUniversal to test Blockgraph's capabilities with plans to incorporate it into its addressable offer at the start of 2019," the statement said.
Comcast is a global media company founded in 2001, which provides cable television, Internet and telecommunications services. Comcast is presumably the world's second largest transmission company in terms of revenue and the largest television company in the United States. The company's consolidated revenue for the third quarter of 2018 was $ 22.1 billion.
According to Comcast, the Cable Advertising division has started the next phase of its Blockgraph platform – a product designed to protect personal data and share information – which will then lead to the launch of the project in 2019. Comcast is working on the project with other actors in the sector as a conglomerate of mass media Viacom and the advertising company Spectrum Reach, among others.
Blockgraph will presumably provide a "level of identity" for the television industry, through which media companies can share unidentifiable audience data. The peer-to-peer platform aims to improve the efficiency and effectiveness of television marketing and advertising. Spectrum Reach president David Kline commented:
"It is essential that the use of data gives priority to the privacy of consumers' personal information Blockgraph technology offers greater security and privacy protection by allowing all players within the TV ecosystem to share directly information derived from anonymous and aggregate information. "
Comcast has been defamed by the American media for being in fact a monopoly in many regions, and has even been called "the worst company in America" by some publications. Earlier, Minnesota attorney general Lori Swanson filed a lawsuit against Comcast Corporation / Xfinity, claiming that he charged customers more than promised, as well as paying for unordered goods and services.
In addition to its products, Comcast has supported other blockchain development projects. In March, Blockdaemon's blockbuster startup in New York closed a $ 3 million seed capital round led by the telecommunications giant. The funds were intended to "improve infrastructure options and help customers manage multi-tenant networks on all types of blockchain".
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