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National Ramen Popularity Map … Shin Ramyun, Chapaghetti, Anseongtangmyeon ranked 3rd
A great success in Shin Ramyun, K food status ↑ … Nongshim’s overseas sales record was “$ 1 billion”
Crisis Resistant Food Proof … Third Quarter Ramen Market of 1.6 Trillion Won’t Be Highest Ever ‘
No.1 Shin Ramyun
On the 21st, when Nielsen Korea aggregated ramen sales by region through the third quarter of this year, Shin Ramyun captured the nation’s No.1 share, followed by Chapaghetti and Anseongtangmyeon. Following It ranked 5th in the nation’s sales in order of spicy flavor by Jin Ramyun and Paldo Bibimmyeon. These products are the brands n. 1 representing each company.
Shin Ramyun is definitely the best-selling ramen in Korea this year. Shin Ramyun ranked first in the country with a 9.9% share. Shin Ramyun is the No. 1 which represents the ramen market and has occupied market no. 1 for 30 years since 1991 with its unique spicy soup and chewy noodles (1986). Chungcheongbuk-do, which has a particularly large number of Shin Ramyun fans, recorded a market share of 12.9%, the highest in the country. Shin Ramyun’s popular popularity and taste that does not change over the years is interpreted as attractive to the people of Chungcheong Province.
The second place in the country is Chapaghetti, the protagonist of Chapaguri syndrome. Chapaghetti’s market share increased by 0.6% from last year to 7.1%, showing a notable increase.
Chapaghetti has been called the hottest item in the ramen market thanks to the chapaguri craze and has taken second place in most regions of the country.
The scale of the ramen market has exceeded 2 trillion won
This year, the domestic ramen market showed a scale of around 1.6 trillion winners by the third quarter as it encountered a new coronavirus infection (Corona 19). This is an all-time high, up 5.1% over the same period last year.
Up to the first half of this year, the domestic ramen market was around 1.3 trillion won, an increase of 7.2% over the previous year, and the half-year performance reached a record high. In the ramen market, which moves sideways at 2 trillion won, this brilliant growth has once again demonstrated ramen’s character as a “crisis food”.
Considering the peak season for ramen in November and December, when the weather is usually cold, it is expected to surpass the broader scale established in 2018 (2.93 trillion won) by the end of the year.
Nongshim recorded a market share of approximately 55.4% (1.4% p ↑ over the previous year) through the third quarter of this year. In addition to Shin Ramyun, staples such as chapaghetti, Anseongtangmyeon and raccoon were active. Ottogi, Samyang Foods and Paldo all showed a slight decline or similar levels compared to last year.
A Nongshim official said, “The ramen market, which was stagnant due to Corona 19, showed special characteristics and sales focused on popular products such as Shin Ramyun, Chapaghetti, Anseongtangmyeon and Raccoon.
Nongshim, in 5th place in the world with a turnover of 1 billion dollars
Nongshim ranked 5th in the global ramen company ranking. According to Euromonitor statistics, Nongshim was the first Korean company to rank 5th in the world with a 5.3% market share last year. This year, with a market share of 5.7%, the gap from 6th place will be further widened and Mercury in 5th place is certain. Nongshim said that the recent rapid growth in overseas sales is continuously increasing Nongshim’s market share.
“The demand for ramen from abroad has increased thanks to Corona 19,” said Moon Gyeong-seon, a researcher at Euromonitor Korea. “Nong Shim took advantage of this opportunity to delve into the markets of each country. I changed my mind,” he explained, explaining Nongshim Ramen’s popularity.
Nongshim’s total overseas sales this year are expected to reach $ 990 million, up 24% year-on-year. Shin Ramyun’s activity, Chapaguri’s popularity and Corona 19’s influence led to maximum performance.
Shilla Ramyun is the hub of Nongshim’s overseas business. This year, overseas sales of the Shin Ramyun brand are expected to grow 30% year-on-year to approximately $ 390 million. Nongshim has an unrivaled presence such that it can manage 40% of its overseas operations alone. It is the original K-food that competes with global food producers beyond Korea.
Nongshim said: “Shin Ramyun’s spicy taste is resonating all over the world beyond Korea” and said: “We will become a mega brand with annual sales of 1 trillion won in the 35th year of launch and increase the status of K Food “. Nongshim has set its overseas sales target for next year at $ 1.11 billion, up 12% from this year.
Local Ramen Anseongtangmyeon · Samyang Ramen
The only regions where Shilla Ramyun did not finish first are Busan and Gyeongnam. Anseongtang-myeon was ranked first in the Busan and Gyeongnam regions and second in the Gyeongbuk region, showing a particularly strong appearance in Gyeongsang-do. This is analyzed because Gyeongsang-do consumers who prefer the taste of doenjang prefer Anseongtang noodles with the taste of woogeojijangguk. Anseongtang-myeon is a product that uses the spicy, spicy flavor of beef soup with soy paste and chili powder.
In the Jeolla region, Samyang ramen has traditionally stood out. Samyang Ramyun ranked third in Jeonbuk and Jeollanam-do (4.5% Jeollabuk-do, 5.6% Jeollanam-do). Become an answer. Furthermore, it was analyzed that friendliness towards Samyang Foods, which operates a manufacturing plant in Honam, may have worked as well.
In the Gangwon-do area, where there are many military bases and various recreational and recreational facilities, Yukgaejang Bowl-myeon, convenient for snacks or simple meals, ranked third and attracted attention. Ottogi showed strength in the metropolitan area. Jin Ramyun’s Spicy Taste ranked third with a 4% share in Seoul, Gyeonggi and Chungbuk.
Reporter Sunae Lee [email protected]
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