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Fusion Whiskey and Adelphi Distillery have announced the launch of The Winter Queen – their latest product to use blockchain technology to track its origin.
The Winter Queen marries the seventeenth century family with 21st century technology
It is not just finance that blockchain technology has the potential to destroy. Other industries are rapidly moving to explore the implications of innovation. One of these is the whiskey distillation and distribution sector.
Fusion Whiskey has joined forces with the Adelphi Distillery to launch a special blend called The Winter Queen. Each bottle of the special edition whiskey will be recorded on the blockchain. This will allow buyers to be sure that the product they receive is exactly what the producers claim it is.
The Winter Queen is the second whiskey of both companies to use such a method of distribution. The previous one was an Australian blend of Fusion Whiskey called The Brisbane. It was released in March of this year. Adelphi has also launched two editions of its AD spirit on the blockchain.
The mixture launched today is also the second time that The Winter Queen has been released. The previous event was in February of this year. This edition is to celebrate the coronation of Elizabeth Stuart, a Scottish princess crowned queen of Bohemia in the seventeenth century. It is said that the whiskey has echoes of the Violets of Parma (a popular American candy) and highland sweets, while still maintaining a smoked finish.
The master blender and CEO of Adelphi Distillery, Alex Bruce, spoke with BQ Live about the decision to use blockchain technology to distribute the second version of the spirit:
"This was the success and applause for The Winter Queen, we were very interested in bringing out another edition, this is our most complex fusion to date, with more than six different malt whiskeys coming into the mix . "
The idea behind the release of whiskey using blockchain technology is to allow its drinker to check for themselves the origin of their liquor. It should allow them to see the "whiskey journey" from one field to another. Further details on the story of Elizabeth Stuart are also provided on the voice of the distributed ledger.
The two companies collaborated with Arc-Net in creating the architecture needed to turn the idea into reality. Drew Lyall, the general manager of the technical office, said:
"We are thrilled to continue our project with Fusion Whiskey and to support their work as they bring new innovations to the industry.The Winter Queen has a wonderful and unique story to tell and the arc-net solution provides Fusion Whiskey and Adelphi with the means to share this story with their passionate customers ".
Related reading: Chinese Startup to use Blockchain to track Wine Import
Other companies experiment with Blockchain for supply chains
Although it might seem misleading, there is a very real problem with fake offers to the whiskey connoisseur community. This is the problem he tries to use as the Adelphi / Fusion partnership and ideas like CaskCoin.
Similar initiatives have also been developed in other distribution industries. The UK Food Standards Agency tested a pattern in which participants in the British meat supply chain could control various details of products that change hands as they travel from pasture to plate, for example.
Shutterstock foreground image.
