Exclusive: interview with Paul Gambil, founder and CEO of Nori

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BlockchainReporter he sat with Paul Gambil, founder and CEO of Nori, a discus blockchain, environmentalism and his company's recent partnership with Ganular.

BR: Environmentalism has gained much traction in the last decade or so, and so Blockchain. Do you think that we can help push the adoption of the other or are they independent causes?

Gambil: They are definitely interrelated. I have heard over and over that people have doubts about the environmental impact of the work test extraction (PoW). While some blockchains adopt different consensus approaches, those that are stuck with PoW (such as Bitcoin) can take advantage of tools like Nori to help manage carbon emissions from all that electricity consumption. Likewise, our market needs blockchain to provide transparency and audibility to the market. Both help to push the other forward.

BR: What do you think carbon removal certificates (CRC) can do in the long run to tackle climate change?

Gambil: Climate change is a simple arithmetic problem: there are too many greenhouse gases in the atmosphere. Even if we had shut down all emissions all over the world tomorrow, we would still be stuck with over a trillion tons of excess CO2 floating in the atmosphere causing global warming. The Nori carbon removal certificate is a way for people to remotely remove CO2 and get paid to do so. Our vision is to create a cycle of positive feedback from ever-increasing incentives so that more people and companies invest in the removal of CO2 from the atmosphere. If we make climate change reverse in a fruitful effort, then we will actually be able to solve the problem at the grassroots level. Just wait for politicians and voters to make a decision.

BR: How efficient is the process of determining the removal of carbon dioxide and how is Nori realized?

Gambil: There are many different methods for removing CO2, including regenerative agriculture, forestry, algae growth, direct capture of air, CO2 injection into building materials and more . Our first focus is on agricultural methods, through which farmers can reduce CO2 and store it in their soil, thus increasing the health and quality of their soil and increasing crop yield. But measuring and verifying is indeed a challenge, and that is why Nori is the first market to try to provide that measurement credibility. We are working with soil scientists at Colorado State University COMET-Farm to model the amount of CO2 seized by farmers. This data will be verified independently by third-party verifiers. Each new carbon removal methodology will have its own measurement and verification methods, and we will develop more after launching it on the market.

BR: How does the use of Blockchain help Nori do its job?

Gambil: (We wrote a blog post about this Here.) One of the big problems in existing carbon markets is transparency and avoids double counting. Blockchain is a perfect tool to use because the most basic application of a digital ledger is to avoid double counting. It also helps to create the NORI token, because this allows us to set up a monetary policy that should, over time, encourage more people to remove CO2.

BR: Where do you see the removal of carbon dioxide in the next decade, even if the world is "Going Green"?

Gambil:
Carbon removal is still a small but growing sector. But the world needs to act collectively in the downsizing of carbon removal methods. When Nori has launched and is available for customers to use to clean up their carbon emissions, we should see a new gold rush in which companies invite them to invest in different ways to use carbon dioxide. We will know that Nori is successful when the carbon removal industry has grown to the scale of removing gigatons of CO2 each year.

BR: Could you tell us something about your partnership with Granular?

Gambil:
Granular is a business management planning tool that helps farmers track all types of data related to their farm and make correct decisions about what to do next for their business. This is a tremendous opportunity for Nori because we need a lot of data from farmers to measure their carbon sequestration and Granular has most of this data. What makes this is a way for farmers to be easily paid for carbon storage simply by connecting to the Nori market through Granular.

BR: What other projects is Nori working for the near future?

Gambil:
We are currently working with selected farmers in pilot projects to capture their data and convert them into verified CO2 removal certificates. We do it first on a small scale so we can solve any problems in the process before resizing it to a larger user base. We are also discussing with many different companies in the food, travel and IT sectors to purchase carbon removal certificates to clean up their carbon emissions. And there's a lot of work to do for regulatory compliance, but we're in touch with the relevant agencies in Washington DC, because we want our customers to have full confidence and confidence in our ability to legally provide the services we are.

About Granular

Granular is an agricultural software company dedicated to building the most solid and profitable farms. With web and mobile apps based on advanced data science technologies, Granular helps farmers make business and real-time decisions based on data and more securely. Granular is an independent company wholly owned by Corteva Agriscience ™, Agricultural Division of DowDuPont (NYSE: DWDP).

About Nori

Nori is the only market in the world for the removal of carbon dioxide. We are building a transparent and secure platform that will allow anyone in the world to pay to remove the excess of carbon dioxide from the atmosphere. Our voluntary market will allow carbon removal suppliers to connect directly with buyers, improving efficiency and reducing costs.
The Nori platform ensures easy and more reliable coal accounting, reduces transaction costs for buyers and sellers in the CO2 market and enables a secure payment process for the removal of carbon dioxide (and other greenhouse gases) from the ;atmosphere.

The Seattle-based company won the Blockchain supported by ConsenSys for the Social Impact Coalition Hackathon in the energy and environmental category in 2017.

For more information, visit www.nori.com, follow the company on Facebook, Instagram and Twitter or check out the podcast Nori and Reversing Climate Change.

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