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Let's go beyond the metaphors and the low-level poetic images when talking about the international consumer electronics exhibition, which the annual conference and the fair are presented better (and officially) known as CES. PYMNTS readers already know that the CES – to be held in Las Vegas from January 8th to January 11th – is big, important, exciting, impactful and forward-looking. So we will spare you the puns and other attempts to get your attention.
What counts is how CES – the speakers and the companies present – look to the next year, the years and the decades. A reasonable sense of this comes from the published program. What follows is a look at some of the most important topics in the world of payments and trade, and how they will be discussed and discussed in the next CES. This story does not purport to be an exhaustive account of what will attract the attention of CES participants, but offers decent advice on what to look for – and this applies if you can attend the conference this year or less.
CES helps to set payments and the business agenda for the next year. Here's a taste of what's coming, tailored for PYMNTS readers.
5G
Next year will bring a significant movement towards the 5G ecosystem, which promises, in turn, to make significant changes, improvements and experiments to the world of payments and trade. The problem of improved connectivity and its impact on consumers – whether through connected cars or smart homes or simply new smartphones – will be featured during some sessions, with speakers from Mercedes Benz, Samsung, Verizon, Waymo, the White House and others shedding light on as 5G will eventually change so many daily habits related directly or indirectly to payments and trade. Much of the focus of 5G at CES rotates around connected cars, which is understandable, given how the mobile and automotive industry will become very close to the brothers in the coming years, allowing for easier forms of payments and retail sales. Nothing is ever completely fluid, of course, and the conference will also include interventions on short and medium-term gaps in 5G implementations and what companies can do in the meantime to prepare for cutting-edge mobile technology.
Digital health products
Insurance companies and medical service providers are already taking their first steps in the world of wearable data – the information now most often used to encourage healthy behaviors compared to the creation of insurance policies, through the trend will certainly include much more – and CES will reflect the growth of digital health. The increasing availability of data from wearable devices will serve to give patients more power as health consumers, a trend that will be discussed at the conference and an ongoing change that will have an impact on health care payments. And you can bet that artificial intelligence – still in its infancy but rapidly growing – will play a role. Of course, the cases of use of artificial intelligence, which will also be considered during the conference, must still emerge, along with a discussion on the roles of information security and mobility in the digital healthcare ecosystem.
Autonomous vehicles
They could come faster than many think – or they could be directed to reality control, as many consumers realize they are not ready for that technology. In any case, self-driving cars are no longer a science fiction idea, and at CES, Samsung experts, Waymo and other companies will talk about how the 5G and public policy will help shape the future future that drives alone. The stakes are, of course, nothing more than the future of transport and, together with this, a good part of the future development of payments and trade. As will be discussed during the CES, self-driving vehicles will be a part (but a large part) of the experiences of digital consumers in the coming decades, linking various mobile, payment and sales ecosystems in ways not even the clearest among us. can still fully grasp. So much so that for now it will depend on the powers of the infotainment systems inside the vehicle – an effort that, as the members of the National Association of broadcasters and other organizations will discuss – will probably require closer collaboration between the actors of the automotive industry and multimedia content providers.
Robotics
The robots are not just coming – they are, of course, already here. But with the spread of digital economy, technological developments and other factors, robotics is advancing rapidly, and all kinds of payments and sales environments. Speakers at SoftBank Robotics and Wilkinson Baking Co. are ready to support the conference that robots are becoming nothing less than "new BFF buyers", which offer a greater level of customer engagement. Robots are taking more duties in the health sector, which has repercussions on health care, data collection, costs and payments. The conference will address the issue of robotics in a myriad of ways, not least of which includes their potential roles in so-called smart homes (in turn a growing benchmark for digital commerce), QSR and other restaurants (More robots as a chef ?) And general retail (included for inventory tracking and more detailed information on consumer behavior).
cryptocurrency
Last year it was interesting, to say the least, for cryptocurrency. Although your thoughts may be on topics like bitcoin and blockchain, these technologies promise to play a significant role in the development of technology in 2019 – or at least ideas on the development of technology in 2019. The CES will give you a glimpse how cities are making their first blockchain moves for tasks such as supply chain and tax system management – a flirt (their word, not ours) that could have long-term impacts on B2B and B2G trade and payments . The future of money and security also represent relevant topics associated with blockchain and cryptocurrency.
Augmented and virtual reality
These emerging technologies promise to change various industries including retail, healthcare, payments and production. AR and VR can also engage in advertising and branding strategies, a topic that involves consumer engagement and will be discussed by speakers from organizations like Google and NextVR during the conference. A further exploration of how AR and VR, together with other technologies, will change the relationships between brands, merchants and consumers, will receive the attention of the ZeroLIght and Webasto speakers, among others – activities such as purchase of cars and the purchase of clothes will probably suffer changes thanks to AR and VR. But what, in reality, will constitute "The experience of augmented reality", as a session of the conference is entitled? Speakers from IBM, Amazon and other companies will discuss this important issue.
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