A new partnership will soon allow ethereum users to link their addresses to a top-level Internet domain name, making it easier to remember the identifiers associated with their resources, portfolios and services.
Ethereum Name Service (ENS), which allows users of ethereum to replace long addresses with "human-readable names" connected to a .eth domain, has collaborated with Minds + Machines Group (MMX), a company which owns and manages "top-level domains" within the Internet System (DNS) domain name (others include .com or .uk, for example).
Announced Friday, the collaboration means that users of ethereum will be able to register their addresses with MMX soon in the launch phase .luxe domain, which means "allows you to easily change", offering an easier way to access to blockchain resources and services such as dapps and smart contracts.
Likewise, MMX said that .luxe addresses will allow "names to be resolved over the Internet in the normal way for email or traffic based on eb," which allows users to conduct "traditional Internet activities" with the same address used for their heterogeneous goods and services.
"We are very pleased to contribute to the enhanced integration of DNS-based naming services and Ethereum Name Service, improving usability for blockchain applications and users," said the chief developer of ENS Nick Johnson.
He added in an email that the domain "natively & # 39; blockchain enabled" .luxe will offer "more domain and trust model choices" for users of ethereum and that the partnership "improves integration between the legacy DNS space and blockchain technologies. "  MMX is confident that there is sufficient demand for .luxe, and has indicated the success of the ENS as evidence.
"We already know from the ethereum test in your area .eth that there is a real proven demand for word-based identifiers that are locked in the blockchain," said CEO Toby Hall.
Launched in 2017, ENS presents "an automated registrar that allows anyone to register domain names ending in" .eth "" through an auction. As previously reported by CoinDesk, the foundation.eth and exchange.eth identifiers were claimed for around $ 27,000 in ETH and $ 609,000 in ETH respectively in 2017.
MMX has not yet been launched. luxe and plans to hold a "limited registration period" in October for ENS users to claim their equivalent .luxe names. He plans to offer luxury names to the public from October 30th.
Image of domain names through Shutterstock