Environmental protection only ?: This is really behind Apple’s decision to supply the iPhone 12 without headphones and charger | Message

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The iPhone 12 box does not contain any charger or headphones, but it does contain Lightning cables
Apple declares a reduced scope of delivery with environmental protection
The new approach also has economic benefits

For many Apple customers it was probably a shock: the new iPhone 12 comes without a charger or headphones. Accessories that are normally taken for granted are denied to buyers when purchasing the latest model in the range. If you still want to have the components, you need to take back your wallet and buy the previous additions yourself.

Give up for the benefit of the environment

Apple has declared pace with improved environmental protection. The exclusion of headphones and chargers from the supply of the iPhone 12 has several ecological advantages. On the one hand, this should make the smartphone packaging smaller and lighter. This of course not only saves resources in the production of the delivery box, but also reduces emissions during transportation. Due to the small size and light weight, multiple products can be sent at the same time in one mode of transport. The available space can also be used more efficiently for storage.

On the other hand, Apple’s decision to abandon the production of unnecessary power supplies and headphones. According to this, most iPhone 12 customers should already have chargers and headphones at home thanks to purchases of previous iPhone generations. The latest model in the series can also be charged with older charging cables. So instead of sending smartphone owners additional adapters they probably don’t need, Apple spares this and consequently conserves the resources for their production. These parts can then be produced on demand.

Cable, but no suitable power supply?

The idea of ​​Apple managers only works for existing customers. If you’ve already bought an iPhone, there’s definitely a charger lying around somewhere in your four walls. With new customers, however, things look very different. You are forced to purchase a new adapter separately. The situation is similar for people who want to use the USB-C to Lightning cable that came with the iPhone 12. Since Apple claims that almost everyone already has a power supply in their home drawer, it doesn’t say that most of them aren’t. compatible with the included charging cable. Only owners of the previous iPhone 11 Pro already have a suitable USB-C power supply. All other buyers wishing to use the new cable cannot avoid purchasing a new adapter.

The economic thinking behind the decision

This incompatibility indicates that there may be more than just ecological considerations behind the lower scope of supply. As “CNBC” reports, Apple could try the new procedure to further increase sales of its hardware accessories and wearable devices. In view of the iPhone’s stagnant revenues, this division is still very promising. In the fourth quarter, the division’s sales increased nearly 21 percent year-over-year to approximately $ 7.88 billion. The separate sale of headphones and charging cables therefore represents a profitable opportunity to drive even more sales from existing iPhone customers.

According to “CNBC”, Deutsche Bank also comes to the same conclusion. The analysts of the lender would have commented on the argument as follows: “While [Apple] claims not to send headphones or chargers with the iPhone to protect the environment (they contain a charging cable), but the reality is that such a decision could also mean a financial benefit for the company. “Acquisitions of the profitable iPhone 12 spread means that extras are likely to skyrocket again.

Editing of Finanzen.net

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