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Burger King burger chain concocted a scary Halloween publicity stunt at the expense of burger rival McDonald’s and its mascot.
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Burger King has launched a Halloween special.
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The burger chain in Denmark and Sweden uses speech recognition software for this.
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In the United States these are abandoned hamburger branches.
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The campaign thrives on blows to the McDonald’s burger competitor.
Currently in Denmark and Sweden we enter the bathroom of a few selected burgers–king–Branches, a test of courage awaits the customer: You dare to stand in front of the mirror and «cancel three times in a rowLed clown ”(say: fired clown)?
Most customers should be seduced by pure curiosity. Once pronounced, the light dims and disturbing noises are heard – and the clown face of Ronald McDonald, the retired mascot of McDonald’s burger competitor in 2016‘yes, it appears flickering in the mirror. New speech recognition software makes aerobatics possible. If it recognizes three times «it cancelsLed clown », dims the light, provides the soundscape and projects visual effects including deS. ImageS. by Roland McDonald on a special mirror.
The campaign, created especially for Halloween, is accompanied by the following text: “A few years ago a special clown was fired from his long-term job in a certain hamburger chain. But it’s back this Halloween – in the Burger King bathrooms. If you dare to call it, it might be worth it. ”
Again and again a McDonald’s hit
Burger King loves to fall back on its competitor’s former figurehead: last month, for example, Burger King Finland released Pride posters, kissing the king of burgers and Ronald McDonald.
Burger King has also launched a Halloween special in the United States. The hamburger chain has published a list of “Scary Places”: there are ex, abandoned Branches of McDonald’s or Wendy’s to find.
Anyone who dares to approach such a scary place within 100 meters, and put it in the “Burger King” app, you are entitled to a free Whopper.
Public relations specialists criticize it as tasteless in view of the wave of bankruptcy that many franchises and restaurants on the crown train-Kincrease.
Stand in front of the mirror and three times «cancelLed clown »repeats – Burger King is based on one here urban legend (urban legend) from the 60s and 70sas the Washington Post wrote. This was taken from a short story by Clive Barker: If you stand in front of a mirror and say “Bloody Mary” 13 times, you challenge a murderous spirit. In the horror film “Candymann”, released 30 years ago, the protagonists say “Candyman” five times in front of a mirror and are killed by an evil creature.
(gux)
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