ClanPlay has raised $ 2 million in venture capital funding for a platform that serves as a social hub for players playing in clans in games like Clash Royale and also rewards players for their game. Bicameral Ventures' funding will help the company exploit its 2 million users and build what defines the world's first market for gaming actions.
The startup in Tel Aviv, Israel, uses Aion's blockchain and cryptocurrency technology to create a reward system where players can be substantially paid to complete actions in a mobile game, said Leonard Frankel, CEO of ClanPlay. ClanPlay plans to launch the Good Game Marketplace in the fourth quarter. The marketplace will allow players to monetize their skills by trading game services and participating in large-scale tournaments.
It is another step towards what I call the Leisure Economy, where we are paid to play. In this case, game developers do not have to spend their money on expensive ads on Google or Facebook. Rather, developers can directly pay users to take actions within the games.
Previously, ClanPlay launched a & # 39; mobile app and got 2 million users. The upcoming Good Game Marketplace is a new platform that will be launched on the web and is aimed at all players, including PCs and consoles.
"The low transaction cost, the speed of the network and the ability to seamlessly integrate different blockchains into our platform were all differentiating factors in choosing Aion to develop our platform and collaborate," said Frankel. "Aion's block block platform has given our ecosystem the ability to let players profit from their favorite games, without requiring offline bank accounts."
In a previous interview, Frankel said that many great players have skills, but do not have bank accounts. Thus, ClanPlay can issue tokens to players as a reward. The other big problem is that advertisers are enriching platforms like Facebook and that players do not receive anything of that money.
This marketplace will be based on a new cryptographic utility token called Good Game ("GG"). Previously, the company had planned to raise funds through an initial supply of coins, or ICOs. But regulators have repressed these offers.
"In the current state of encryption and sentiment, we believe the market has matured from" selling dreams "to a more conservative approach to demonstrating effective use," Frankel said in an email. "With the increase of a joint venture in place of our previously planned ICO, we can take advantage of our lean and lean approach to quickly bring a large product to the market that will satisfy both users and potential investors."
ClanPlay has unveiled his vision to change the way players are seen by acquisition goals to experienced individuals who should be rewarded and encouraged to play new games, Frankel said.
At the start of this year ClanPlay became the app with the highest scores for players with a rating of 4.8 out of 5.0 on Google Play and iOS. The status was achieved after adding support for two of the most successful mobile games: Clash of Clans and Clash Royale and attracting an audience of over 1.5 million users.
ClanPlay envisions its market as an efficient system in which game developers can pay users (with tokens & # 39; GG & # 39;) in proportion to how busy they are with their games. For the players it is possible to structure a campaign to stimulate the stages of progression, such as watching the announcement of the game, download it, reach level five and even make the first purchase.
The developers will communicate all milestones in advance and guarantee payment for them with a trust-free solution, coded in the smart contract (ie automatically managed by the blockchain). In addition, ClanPlay will allow developers to take advantage of the power of social promotion by paying influencers (eg YouTubers and streamer) a share of revenue generated by players who have clicked on the links they share.
"At ClanPlay, we designed a scalable platform to support millions of active users and in line with our lean approach that prioritizes time to market, Aion represented an unparalleled opportunity," said Asaf Semo, chief ClanPlay technology officer. "The Aion platform solves many of our requirements for currency management, security and ease of transaction, and its interoperability offering (linkage between blockchain) gives us invaluable flexibility in the ever-changing future of blockchain diversity." .
The direct distribution of revenue would align the interests of both parties and create a fair trade practice that the company expects to be attractive to tens of thousands of gaming influencers, whose content is currently under-monetized, Frankel said.
To address the second problem described, ClanPlay will allow peer-to-peer trading where stakeholders can pay players for in-game actions and services. Authorization providers who access gaming data, such as ClanPlay technology, will verify completion of the action and automatically approve payments.
For the first time, the GG Marketplace will allow gaming teams and export managers to easily incentate their players to complete their game activities such as joining the team or achieving game goals.
In the future, the GG token could be used to attract strong players to join the clan recruiting places and then to encourage activity. The marketplace will offer three types of interactions: Direct Discovery Campaigns where developers plan a rewarding path for players who engage with their games; Peer-to-peer interactions between players and Cross-Game tournaments where any action within the games can become a winning criterion and "game triathlon" can be formed with the automatic distribution of prizes, more games and even on multiple platforms. These tournaments would make a lucrative advertising media as they could attract the public and create unique entertainment opportunities.
Frankel and Asaf Semo started ClanPlay in 2016. The company raised equity funds from founders of gaming companies such as Plarium, Huuuge, Diwip and Babil Games. ClanPlay is among the two game-related companies in the history of Israel to have received a government grant for technological innovation.
In the context of this investment, co-founder of Aion, Kesem Frank and Bicameral CIO, Alex McDougall will join the ClanPlay advisory committee.
In the upcoming platform, interested parties could pay players for services within the games; players would be able to test their skills against others; and game developers will pay players directly, to discover and interact with their games.
The ClanPlay-enabled blockchain platform aims to facilitate the exchange of values and allow any player to "make money by playing fantastic games," Frankel said.
The GG token will be one of the first ATS tokens (Aion's fungible token standard) and will serve Good Game users as they make transactions on the market, using an Aion portfolio to hold payments and winnings.
The tournaments will go live in the fourth quarter of 2018, hosting some of today's most popular games, such as Fortnite, PUBG and Clash Royale. The PvP challenges on the results of the game will follow the example and the gaming services trade is set as a target for the beginning of 2019.
"ClanPlay is an extraordinary team with a true understanding of the players' passion, as demonstrated by
their ability to organically scale over 2 million users on their mobile app since launch, "said Frank, in a statement." ClanPlay's choice of Aion's blockchain is a testament to the network's capabilities and we're excited about the their work is a pioneer in the use of the real world of users' high mass throughput applications. We are proud to welcome ClanPlay team as adopters of the Aion network and both Alex and I are delighted to be joining the platform advisory board. "
The company has five employees and has raised $ 4 million so far.