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A Japan-based blockchain platform says that the country's beloved anime industry is in a bind. While the number of global fans for this distinctive and inimitable style of animation has grown exponentially, artists face "a harsh work environment with a very limited incentive".
Twilight Coin fears that if this trend continues, it is inevitable that both the quality and quantity of the Japanese culture of souls will begin to decline. This is why it offers a "consumer creator" model that allows artists to connect directly with fans and receive funding for projects that everyone is passionate about.
The company believes that this could also generate some revolutionary works that have been completely free of interference from disinterested investors – since influential stakeholders can end up radically changing the direction of a project from what the artist initially intended .
The attention of Twilight Coin on blockchain could prove timely, given the search for The Association of Japanese Animations. According to its report on the anime industry in 2017, the most recent to be released, the sector has experienced a "fourth boom" – but unfortunately without the financial reward for laborious studies. While foreign sales increased by a whopping 171.9 percent from 2013 to 2016, the domestic market remained stagnant. This is due to the fact that the transition from old-fashioned TV channels to Internet distribution, movies and live entertainment has been a bit hectic, with revenues from these new platforms that have not equaled their predecessors.
How can blockchain help, then?
Twilight Coin plans to use two different formats to help anime creators make a living and keep their loyal fans happy.
Firstly, the studios or individual artists would be able to reveal the proposals to the fans through the blockchain platform and, if consumers appreciate the idea, they are able to show their support by contributing with Ethereum (ETH). In return, they are given an exclusive material including original drawings, entry tickets and autographs, with the ownership of these precious objects stored on blockchain. The creators use these funds to make the projects a reality, with their investors given regular updates on progress. The distribution follows, with the crowdfunding participants in preview.
When it comes to generating revenue from completed jobs, fans can pay a subscription to access a series. Alternatively, if a show is picked up by a streaming site or a broadcaster, they would pay taxes – with studios and creators getting a share of the income.
The projects start
Work has already started on a theatrical anime known as Hakubo, which is scheduled for release in 2019. In a blog post, Twilight Coin CEO Koji Wada explained: "Hakubo is a so-called boy-meets-girl story A boy and a girl meet in the city of Iwaki, Fukushima Prefecture, and fall in love. "
His company has already seen the impact that crowdfunding can have on completing projects. In 2017, 1,225 people donated the production of Hakubo through the Campfire platform, contributing at least 21 million yen (185,521 USD at today's rates).
The idea behind Hakubo was born from an idea of the famous animation director Yutaka Yamamato, who has produced several hits over the years. His idea for the love story initially came to him about 20 years ago.
A pre-sale for TWC, the token that artists use to list their projects on Twilight Coin, begins on November 15th and ends on December 15th. A crowdsale starts on December 26th and the company says that the end date has yet to be announced.
The development of the platform is scheduled for the end of 2018, with a beta version of the platform that will follow in the second quarter of 2019. Twilight Coin also hopes to license Hakubo at this stage. By the end of 2019, the company intends to publish the commercial version of its platform, crowdfund a second anime of Twilight Studios and allow other studios and creators to start crowdfunding for their projects.
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