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Just over a decade ago, a sports enthusiast came up with the idea of crowdfund the purchase of a football team and create an online platform where fans could vote on tactics, transfers and other club decisions.
It was a long-term vision to bring new life to a club in need, with membership fees contributing to finance an increase through the championships.
Other More than 30,000 people bought the idea and in February 2008 the consortium known as "MyFootballClub" bought Ebbsfleet United.Actually, the company was a success, since Ebbsfleet was saved from financial ruin and co-owners took part in the first public vote on a transfer.
But in the end things got spoiled because the fans were not given the level of control they expected and the number of the subscribers decreased. In the end, the club almost collapsed before being sold again.
Instead of starting a revolution driven fan, MyFootballClub will never be more than a quibble in the rich history of English football. But many of the factors that have stimulated its initial popularity still exist.
Paris Saint-Germain's French striker Kylian Mbappe (R) celebrates with Brazilian striker Neymar of Paris Saint-Germain after scoring the third goal during the French L1 football match between Nimes and Paris Saint-Germain (PSG), 1 September 2018 at the Costieres stadium in Nimes, in the south of France. (Photo by Pascal GUYOT / AFP) (Photo credit should read PASCAL GUYOT / AFP / Getty Images)
Closer to the fans
Clubs were once considered vital assets of the community, but globalization and the marketing of football has led some fans to feel a disconnection between them, the players and the organization.
This is less of a problem in Germany and Spain where most of the clubs are owned by members who can vote for the election of a president, but in England, Italy and elsewhere, most part of the high-level teams are owned by wealthy individuals with little or no scrutiny.
Socios of Malta believes it can help restore these links by giving fans a real opinion about how their club is managed using a powered token Blockchain system.
In simpler terms, Blockchain is a peer-to-peer platform that allows people to communicate and interact without the need for an intermediary. These records can not be changed, thus adding trust and validation to environments without a central authority figure.
Socios says his system can give fans the chance to vote on various aspects of a club's governance, such as those playing friendly games and which players should try to sign.
The hope is that this will increase the involvement and revenue of the fans with the ability to offer exclusive experiences, rewards and discounts. Not only that, it will allow even the most distant fans to feel part of the club, even if they can not physically attend the games.
PSG and Socios
One of these the first clubs to register are the champions of France Paris St-Germain, who will hold the first "Fan Token Offering" (FTO) in the world to give fans the rights and prizes.
"Socios.com is first and foremost a voting platform for sports enthusiasts, and for us, Blockchain was the most practical and eloquent way to combine the need to maintain the integrity of the vote, transforming the voting rights in a "usable" asset, in our case a token ", says the CEO of Socios Alexandre Dreyfus [19659001]" Blockchain guarantees the transparency of votes and creates a legal representation of digital resources.We are pleased and proud to have signed Paris Saint-Germain as our first club to work on the evolution of its fan engagement strategy through Socios.com's Blockchain platform. "
Dreyfus says more club partnerships are in the pipeline and not it matters if they are privately owned, a publicly traded company, or owned by fans.
Brazilian striker Neymar of Paris Saint-Germain controls the ball during the French L1 football match between Nimes and Paris Saint-Germain (PSG), on 1 September 2018 at the Costieres stadium in Nimes, in the south of France. (Photo by Pascal GUYOT / AFP) (Photo credit should read PASCAL GUYOT / AFP / Getty Images)
"The beauty of Socios.com is that it is not in competition with the existing football ecosystem, so it does not It is very important if the club is owned by the fans or privately owned.We do not require changes to the existing revenue streams from merchandising or ticketing systems and we do not question corporate structures, shareholders, rights or sales infrastructures.
In real terms, the football business model remains intact, but the clubs benefit from entirely digital supplemental revenue streams and are linked to the true fan experience, which let's face it, is the lifeblood of football. "
Blockchain in soccer
But at the end of the day (to use a well-beaten football cliché), no matter how many PSG tokens it distributes to the fans, the real power is still in the hands of the owners of the club: can the system ever be more than a gimmick?
"Yes, of course. The decisions by which clubs will seek entry to the fans are ultimately the same responsibilities as the clubs, but it is a way for football clubs, young and old, to interact with their fans in a whole new way. . We believe that Socios will make sure that fans feel better connected to their favorite teams, and since it is a global mobile-first platform, a fan will no longer be limited by their physical proximity to their team to exert their influence. "
PSG says it is only at the start of his ambition to integrate Blockchain into more areas of the club and Dreyfus believes that the application of technology through football will increase transparency and make clubs more efficient. [19659001] "I think we've barely scratched the surface in terms of other Blockchain applications in football," he says.This year we have already seen the paid players in the crypto and the players bought with Bitcoin.The Blockchain also brings an unprecedented level of transparency to a sport that has been haunted by many high-profile scandals over the years.
"The use of digital currencies certainly aligns with the anti-match initiatives that UEFA introduced last year, and we have already saw UEFA deploy a Blockchain-based ticketing system for their Super Cup match between Real Madrid and Atletico Madrid. Now, with our partnership with PSG, it is quite fair to say that Blockchain has landed in the football world and can only help the sport and the teams within it offer a better experience for fans, clubs, organizations and even the players. "
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Just over a decade ago, a sports enthusiast came up with the idea of financing the purchase of a football team and creating an online platform where fans could vote for tactics, transfers and other club decisions.
a long-term vision to bring new life to a club in need, with membership fees that help finance an increase through the leagues.
More than 30,000 people bought the idea and in February 2008 the consortium known as "MyFootballClub" bought Ebbsfleet United. Initially, the company was a success, as Ebbsfleet was saved from financial ruin and the co-owners took part in the first public vote on a transfer.
But things eventually failed because the fans were not given the level of control their espect and the numbers of the subscribers diminished. In the end, the club almost collapsed before being sold again.
Instead of starting a fan driven revolution, MyFootballClub will never be more than a whim in the rich history of English football. But many of the factors that have stimulated its initial popularity still exist.
Paris Saint-Germain's French striker Kylian Mbappe (R) celebrates with Brazilian striker Neymar of Paris Saint-Germain after scoring the third goal during the French L1 football match between Nimes and Paris Saint-Germain (PSG), on 1 September 2018 at the Costieres stadium in Nimes, in the south of France. (Photo by Pascal GUYOT / AFP) (Photo credit should read PASCAL GUYOT / AFP / Getty Images)
Closer to the fans
Clubs were once considered vital assets of the community, but globalization and the marketing of football has led some fans to feel a disconnection between them, the players and the organization.
This is less of a problem in Germany and Spain where most of the clubs are owned by members who can vote for the election of a president, but in England, Italy and elsewhere, most part of the high-level teams are owned by wealthy individuals with little or no scrutiny.
Socios of Malta believes it can help restore these links by giving fans a real opinion about how their club is managed using a powered token Blockchain system.
In simpler terms, Blockchain is a peer-to-peer platform that allows people to communicate and interact without the need for an intermediary. These records can not be changed, thus adding trust and validation to environments without a central authority figure.
Socios says his system can give fans the chance to vote on various aspects of a club's governance, such as those playing friendly games and which players should try to sign.
The hope is that this will increase the involvement and revenue of the fans with the ability to offer exclusive experiences, rewards and discounts. Not only that, it will allow even the most distant fans to feel part of the club, even if they can not physically attend the games.
PSG and Socios
One of these the first clubs to register are the champions of France Paris St-Germain, who will hold the first "Fan Token Offering" (FTO) in the world to give fans the rights and prizes.
"Socios.com is first and foremost a voting platform for sports enthusiasts, and for us, Blockchain was the most practical and eloquent way to combine the need to maintain the integrity of the vote, transforming the voting rights in a "usable" asset, in our case a token ", says the CEO of Socios Alexandre Dreyfus [19659001]" Blockchain guarantees the transparency of votes and creates a legal representation of digital resources.We are pleased and proud to have signed Paris Saint-Germain as our first club to work on the evolution of its fan engagement strategy through Socios.com's Blockchain platform. "
Dreyfus says more club partnerships are in the pipeline and not it matters if they are privately owned, a publicly traded or fan-owned company.
Brazilian striker Neymar of Paris Saint-Germain controls the ball during the French L1 football match between Nimes and Paris Saint-Germain (PSG), on 1 September 2018 at the Costieres stadium in Nimes, in the south of France. (Photo by Pascal GUYOT / AFP) (Photo credit should read PASCAL GUYOT / AFP / Getty Images)
"The beauty of Socios.com is that it does not compete with the existing football ecosystem, so it does not matter if the club is owned by fans or privately owned We do not require changes to existing revenue streams from sales or ticketing systems and we do not question corporate structures, shareholders, rights or sales infrastructures.
real, the business model of football remains intact, but the clubs benefit from entirely digital additional revenue streams related to the true experience of fans, which let's face it, is the lifeblood of football. "
Blockchain in soccer
But at the end of the day (to use a well-beaten football cliché), no matter how many PSG tokens it distributes to the fans, the real power is still in the hands of the owners of the club: can the system ever be more than a gimmick?
"Yes, of course. The decisions by which clubs will seek entry to the fans are ultimately the same responsibilities as the clubs, but it is a way for football clubs, young and old, to interact with their fans in a whole new way. . We believe that Socios will make sure that fans feel better connected to their favorite teams, and since it is a global mobile-first platform, a fan will no longer be limited by their physical proximity to their team to exert their influence. "
PSG says it is only at the start of his ambition to integrate Blockchain into more areas of the club and Dreyfus believes that the application of technology through football will increase transparency and make clubs more efficient. [19659001] "I think we've barely scratched the surface in terms of other Blockchain applications in football," he says.This year we have already seen the paid players in the crypto and the players bought with Bitcoin.The Blockchain also brings an unprecedented level of transparency to a sport that has been haunted by many high-profile scandals over the years.
"The use of digital currencies certainly aligns with the anti-match initiatives that UEFA introduced last year, and we have already saw UEFA deploy a Blockchain-based ticketing system for their Super Cup match between Real Madrid and Atletico Madrid. Now with our partnership with PSG, it is quite fair to say that Blockchain has entered the world of football and can only help the sport and the teams within it provide a better experience for fans, clubs, organizations and even the players. "
