Home / Blockchain / Blockchain video distribution platform Theta collaborates with the giants of South Korea

Blockchain video distribution platform Theta collaborates with the giants of South Korea

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South Korean groups performed during rehearsals in Pyongyang, North Korea, on Sunday, April 1, 2018. The South Korean media said that North Korean leader Kim Jong Un has saw a rare exhibition of South Korean pop stars visiting Pyongyang (Korea Pool via AP)

Two of South Korea's largest printing companies collaborated with the blockbuster video content platform Theta Labs in an attempt to drive engagement viewers in one of the hottest Asian economies.

MBN, a division of Maekyung Media Group – a major player in South Korea's communication and broadcasting realm, and CJ Hello – a subsidiary of one of the largest television providers cable and mobile will use Theta's decentralized video surveillance platform to expand their geographic reach and strengthen customer engagement and retention. & nbsp; [19659004] Companies serve as key producers and distributors of South Korean television and music, such as K-Pop, which has also become popular in other parts of East Asia and around the world.

"These partnerships are like announcing agreements with Comcast and Turner Media over the same period and represent an important step towards the adoption of blockchain technology to the mainstream and inventing the future of the media " Mitch Liu, CEO of Theta Labs, he said, saying to Forbes which:

"These partnerships are extremely significant to us and are extremely significant for the blockchain industry as a whole. "

Theta's blockchain content delivery network & nbsp; provides & nbsp; rewards with Theta token to customers who relaunch video content using too much bandwidth available on their electronic devices, thus increasing the amount of quality video streams available in a given region and offering cheaper distribution costs and greater potential visibility for the dealer. & nbsp;

"Speaking from my multimedia experience working on YouTube Korea and Naver, the battle for consumer attention is more ferocious than ever with a sea of ​​content on every device, from set-top boxes to desktops mobile and web, "he said [Yooshim(Karen)HuhSeniorVicePresidentdiCJHelloaggiungendelapartnershipaisuoiocchiisarealtrategicecodicrescitastrategicoalungotermine:&nbsp;

" T The new heta blockchain model provides a precious fabric n to stand out and encourage users to spend more time with content that we are already distributing, from successful TV programs to K-pop. "

MBN and CJ Hello, both members of large groups, will offer customers who earns Theta gain the ability to redeem those for products and services through different of their respective companies, creating a loyalty mechanism that rewards and retains customers.

Liu, who describes his project & nbsp; such as AirBnB or Uber's excessive bandwidth resources, states that the potential cost savings of its model proposal have generated an immediate interest among high-end media players:

"These big platforms today spend a lot of money – millions of dollars a month to broadcast video streams Our network can download a large chunk of this. "

In addition, the results of a testnet partnership with Sliver.tv – the popular e-sports content provider – support & nbsp; the viewer & nbsp; engagement thesis. The site & nbsp; achieved a 70% increase in & nbsp; total monthly visits during the test and an average viewing time of 31 minutes, three times that of similar channels during that period. & Nbsp;

"Theta's first impressive results from June convinced us to take a closer look at Theta as a media blockchain partner to build a decentralized video distribution network," said Ryu Ho-Gil. , CEO of MBN.

"We are excited to work with Theta to achieve three key business goals, deepen user engagement and session time on our platform, reduce content delivery costs and increase market share." & Nbsp;

The announcement & nbsp; comes in the midst of a renewed interest in blockchain technology and applications in South Korea. While the country has taken the aggressive step of banning the initial supply of coins last September – an approach that appears to be about to lighten up – aggressively promoting other types of blockchain use cases, such as Forbes reported .

For example, the nation announced a $ 200 million blockchain investment fund last summer.

"If you look at South Korea, they have always been at the forefront of the most advanced technologies," Liu concluded. "This also applies to blockchain technology."

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South Korean groups perform during trials in Pyongyang, North Korea, on Sunday, April 1, 2018. South Korean media say North Korean leader Kim Jong Un has witnessed a rare exhibition of South Korean pop stars on a visit to Pyongyang (Korea Pool via AP)

Two of South Korea's major printing companies collaborated with the blockbuster video content platform Theta Labs in an attempt to drive engagement viewers in one of the hottest economies of Asia.

MBN, a division of Maekyung Media Group – a major player in the communications and broadcasting realm of South Korea, and CJ Hello – a subsidiary of one of the largest cable and cellular television providers will use Theta's decentralized video platform to expand its geographic reach and strengthen customer engagement and loyalty.

they act as key producers and distributors of South Korean television and music, such as K-Pop, which has also become popular in other parts of East Asia and around the world.

"These partnerships are like announcing agreements with Comcast and Turner Media at the same time and marking an important step towards the adoption of blockchain technology on the mainstream and on the invention of the future of media "Mitch Liu, CEO of Theta Labs, said, stating Forbes that:

"These partnerships are extremely significant for us and are extremely significant for the blockchain industry as a whole."

Theta's blockchain content distribution network provides rewards to Theta tokens to customers who relaunch video content using the excessive bandwidth available on their electronic devices, thus increasing the amount of video streaming qualities available in a given region and offering cheaper distribution costs and greater potential visibility for the distributor.

"Speaking from my multimedia experience working on YouTube Korea and Naver, the battle for consumer attention is more ferocious than ever with a flood of content on every device, from decoders to mobile and web desktops "said Yooshim (Karen) Huh, Senior Vice President of CJ Hello, adding that the partnership in his eyes is a real game of long-term strategic growth:

"T The new blockchain model of heta provides a valuable weapon to stand out and encourage users to spend more time with the content we are already distributing, from successful TV shows to K-pop. "

MBN and CJ Hello, both members of large groups, will give customers who earn Theta tokens the opportunity to redeem them for products and services through different verticals of their companies, creating a loyalty mechanism that rewards and holds customers.

Liu, who describes his project as an AirBnB or Uber of excess bandwidth resources, states that the potential savings on his model proposal have generated an immediate interest among high-level media players:

" These big platforms spend a lot of money today – millions of dollars a month to broadcast video streams – our network can download a big chunk of this. "

In addition, the results of a testnet partnership with Sliver.tv, the popular e-sports content provider, have supported the viewers involvement thesis. The site achieved a 70% increase in total monthly visits during the test and an average display time of 31 minutes, three times that of similar channels during that period.

"Theta's early initial results in June convinced us to take a closer look at Theta as a media blockchain partner to build a decentralized video distribution network," said Ryu. Ho-Gil, CEO of MBN.

"We are excited to work with Theta to achieve three key business goals, deepen user engagement and session times on our platform, reduce content delivery costs and increase market share."

The announcement comes between a renewed interest in blockchain technology and applications in South Korea. While the country has taken the aggressive step of banning the first coin offerings last September – an approach that it is said to be lightening – it is aggressively promoting other types of blockchain cases, as [19659022] Forbes reported earlier.

For example, the country announced a $ 200 million blockchain investment fund last summer.

"If you look at South Korea, they have always been at the forefront of cutting-edge technologies," Liu concluded. "This also applies to blockchain technology."

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