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Blockchain continued to be one of the most analyzed topics in the world. For those who have yet to fully grasp the functionality of blockchain technology, here is a brief summary.
What is Blockchain?
The blockchain is primarily a decentralized database distributed through the nodes of a network. This database validates the data and stores it in an encrypted format. Therefore, it is one of the safest and cheapest ways to store data.
Blockchain became a point of reference after the introduction of the first bitcoin cryptocurrency. And it was not until a few years ago that we were able to unlock its potential. Now, we have several state-sponsored projects and research that exclusively dedicate their resources to the progress of blockchain technology.
Now that you understand the basics of the blockchain technology concept, let's highlight the functionalities of blockchain-based webpage trackers.
Watch this video on: What is Blockchain?
Real World Use Of Blockchain for monitoring web pages
The Internet is constantly expanding. Therefore, it is becoming difficult to monitor the rate at which web pages are modified, updated or created. This has stimulated the emergence of platforms that are working to incorporate blockchain to web page trackers. The emergence of such platforms will effectively optimize the process of tracking web pages.
The application of blockchain as a web monitoring tool is still in the nascent phase. However, there was an emergence of blockchain-based platforms that are using blockchain to optimize digital marketing. Attrace is working on the introduction of a platform that tracks and monitors referrals, clicks and leads. In addition, Adchain uses blockchain to track and verify if the ad views are false or real.
Is it possible for Blockchain to detect web pages?
Traditional web-based platforms or tools are based on a decentralized database. Therefore, it is possible for attackers to manipulate, erase or steal collected data. As such, blockchain is very suitable for tracking and collating data from web pages. This is because it can serve as an immutable and tamper-proof database that will immensely increase the effectiveness of web page trackers.
How does Blockchain keep track of web pages?
The centralized nature of traditional web page trackers makes transparency difficult. However, blockchain-based web page trackers support decentralization, so no entity controls tracking system operations. Web page activities are stored on a blockchain that creates a cryptographic Web page history that is immutable and not susceptible to manipulation. Unlike traditional Web page trackers, platform users are directly involved in the web tracking process. Therefore, the blockchain webpage tracking platforms are transparent.
Benefits of Blockchain for online marketing and web designing
The digital marketing industry can reap huge benefits from blockchain technology. Some of the problems blockchain will solve in this space are data privacy, content monetization and security. Blockchain-based digital marketing platforms can use smart contracts instead of pixel tracking to verify that all monitoring is 100% valid. This will eliminate fraud and manipulation and will compensate users with tokens or coins.
In addition, web designers can use blockchain to track the activities of their websites. As such, they can effectively distribute the right ads to the right users.
Final words
There seem to be many ways in which blockchain can optimize web tracking and digital marketing. Although the incorporation of blockchain into web trackers is still in its early stages, there is still room for improvement.
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