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Blockchain gives new ways to content creators to succeed

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Icons for the Facebook app, the Amazon.com Inc. app, the Netflix Inc. app, and an app for Google, a unit of Alphabet Inc., shown on an Apple iPhone smartphone in this organized photograph taken in London. (Photo credit: Jason Alden / Bloomberg Finance).&copy; 2018 Bloomberg Finance LP

The current content landscape has not been exactly kind to the creators. Dominant centralized publishing platforms and advertising networks have practically controlled space by adopting terms and policies that are often disadvantageous to content creators. In fact, Facebook's profits for the first quarter at nearly $ 5 billion were $ 2.3 million at the hour or nearly $ 40,000 a minute.

The figures are quite disconcerting. And, if one takes the 42 minutes a day& nbsp; that the average user spends on Facebook according to the research firm eMarketer, means that the social media giant has earned about $ 1.6 million. Some do it.

Even Apple does not hurt, generating every day ($ 151 million) every day as 2,500 US households based on the average household income of $ 57,230, as & nbsp;reported by the Census Bureau. (Note: This last figure was based on Apple's expected earnings in the quarter from January to March of this year).

As a further illustration of the progress, make sure that YouTube always changes monetization policies and algorithms that have made a struggle for new entrants and up-and-comers to make their efforts sustainable. These platforms have also offered creators little protection from intellectual property theft (IP) content scraping and piracy, which limit the ability of creators to monetize their works effectively.

According to a Zenith research, digital technology accounts for about 40% of the total advertising market, while TV commercials have a hold on another 32% market share.

While the "FAANG" – Facebook, Amazon, Apple, Netflix and Google – look for a further growth, Amazon has indicated that it is entering the ad market and Google has started a countermovement in the e-arena. commerce. They certainly have a grip on the market, despite their stock prices having fallen sharply in recent months following a prolonged technological collapse.

Amazon has fallen by a quarter since this summer, after exceeding one trillion dollars. It could be suggested with the last correction of the technology market that the FAANG collective bite loosens a little.

Highlighting their position in the five largest technology companies at the start of this year at the end of April, was worth more in aggregate than the entire British economy. Frankly made amazing, But that is not all.

The International Monetary Fund put the gross domestic product (GDP) of the United Kingdom at $ 2.6 trillion in 2017, while the US Nasdaq has put a value of about $ 3.5 trillion on the FAANGs thanks to investors. It is incredible to think that only four national economies – the United States, China, Germany and Japan – were then larger than the total value of these technology giants.

In this context, Mark Zuckerberg, CEO of Facebook, has not yet responded to over 177,000 people who have signed a & nbsp;Petition Change.org& nbsp; it started in Great Britain taking into account Facebook. It is said that he is still refusing to answer the questions of nine parliaments. So, there is clearly a desire for change by users of such mega social media platforms.

And, in the wake of the Cambridge Analytica data scandal involving Facebook and the recent weak quarterly Behemoth social media earnings – its stock price has declined 25% from year end to $ 135.84 (from $ 45.58 to $ 181.42 of 2 January 2018).

Mind you when society is valued more than the GDP of some nations (and not the insignificant ones in this one), will the founders be more likely to worry? Probably not, but you live in hope. This also with the Facebook title that hit a minimum of 52 weeks of $ 126.85, almost 42% ($ 91.22) under the 52 week high of $ 218.62.

The vision of the activist is a& Nbsp;create a world in which those who run it are democratically responsible and where technological power is required to respond. As such they are trying to work with Mr. Zuckerberg, Amazon's Jeff Bezos, Tim Cook, Apple CEO and Larry Page (Google / Alphabet) on & nbsp;"It forms the fourth industrial revolution for all, without anyone behind"as the activists describe. Basically, it requires CEO to exhibit bold leadership to address the issues.

The creators of contents are already under a lot of pressure to meet the growing expectations of new content from their followers and these changes are making it even more difficult to cope. As a result, many are disappointed by the situation and some even completely abandon their efforts.

Fortunately, new developments from blockchain projects like TRON, steem, Flixxo is DTube they are bringing changes in space, which promise to improve the situation of content creators.

Like Matej Michalko, CEO and founder of DECENT, one of the first digital-oriented blockchain platforms, media and entertainment that seek to destroy space with its open source blockchain DCore, said: "Only companies [in the blockchain space] that have a real case of business use and that true work products will eventually survive. Most blockchain projects unfortunately do not keep their promises ".

On top of his DCore platform, which is believed to have a transaction speed of around 2,000 transactions per second, users are able to create any kind of decentralized application. And, DECENT has developed late partnerships and joint ventures with companies in Asia – even with parties in China and Taiwan – to increase their reach.

In an interview with me from the top of the Kamzik ​​TV tower in Bratislava, 200 meters high, which dominates three countries: Austria, Hungary and the Czech Republic, pioneer of the Slovak blockchain and winner of "Forbes 30 Under 30 "for his country that participated in the" Forbes 30 Under 30 "global event in Boston, held in September, he told me:" With a VP license anyone can download D-Core, our flag product With each transaction they are solved with 5 seconds and the transaction cost today is about half US $ ($ 0.005) for any transaction value. "

Matej Michalko, CEO of DECENT, a Slovakian blockchain company based in Bratislava with a Swiss foundation, which seeks to revolutionize the distribution of content on the Internet. (DECENT).DECENT.

From need come to opportunities

These current challenges to creating content may seem daunting, but they should not discourage creative professionals from participating in the digital economy. Firstly, technology has been instrumental in the rise of the creation and development of content as practicable careers today.

Before the emergence of publishing platforms, markets and streaming services, creators have always struggled to monetize their talents and abilities. These days, they can now earn thanks to royalties, sales or advertising. The platforms have also made the contents searchable thus allowing the creators to easily find and connect with the audience regardless of the art form or genre in which they revel.

But just like in any industry, content development has its positive and negative elements. What content creators might consider how negatives can actually highlight the changes required by space. The growing demand for better publication and monetization mechanisms, for example, is stimulating new efforts to provide solutions.

Blockchain has already challenged many established industries and practices to provide benefits such as decentralization, token economics, and record conservation in many areas. Fortunately, technology is already finding space in the content space.

Decentralized distribution of content

Competing against established platforms requires a lot of computing resources. & Nbsp; Blockchain-based platforms seek to exploit the decentralized and distributed architecture of peer-to-peer (P2P) systems to build their global infrastructure.

Justin Sun CEO and founder of TRON, a Chinese platform based on blockchain and open source.(Source: TRON).

For example, TRON, with its recent acquisition of BitTorrent, is working Project atlas. The effort is to help build a better network that can support the demand for multimedia streaming, while rewards users in the process. Justin Sun, CEO of TRON and some have dared to be the "Next Jack Ma", founder and executive president of Alibaba.

Project Atlas connects the peer-to-peer (P2P) network of BitTorrent and the blocker network of TRON to stimulate peers, which could act as a seed for shared data and media.

This P2P approach makes the platforms highly scalable and cost-effective to run because the infrastructure itself is crowdsourcing. Torrent technology has already shown that people are willing to act as "seeds" and even free. This cryptographic incentive mechanism should, it has been suggested, encourage more users to support such networks with consequent improvement in performance and uptime for users.

Freedom from constraints

Content creators also feel hampered or limited by the terms and conditions of centralized publishing platforms. Creators often have to give up or grant unconditional licenses to their jobs, allowing companies to monetize or even reuse these works for other commercial purposes.

Companies can also dictate "standards" to which all content must adhere. For example, creators may be banned from publishing content that goes against these policies and some platforms are not even obliged to provide specific reasons for why. It can be argued that these kinds of policies are a form of censorship.

The decentralized DTube streaming aims to challenge YouTube as a YouTube. The platform, which is built on top of Steem's blockchain, is free from censorship. The creators are free to publish their works. In addition, DTube does not have hidden algorithms that affect video visibility.

Blockchain-based platforms are not controlled by a single entity, ensuring that the terms remain transparent and fair. The use of blockchain as a register can also help to demonstrate ownership of content, which could give content creators a chance to fight against attempts by others to plagiarize or copy their work.

Best incentives and amp; monetization

Apart from fair terms, these blockchain-based platforms offer better monetization mechanisms and incentives for creators. And many are moving away from advertising-based models to drive incentives.

In the case of written content, services such as Steemit, a social media platform, present economies that reward all participants in the ecosystem. Content creators can be rewarded directly, while readers and editors are also incentivized for their actions that promote quality work.

A report published by Wired on 10 April 2017 indicated that Steemit had distributed over $ 30 million It is worth the prizes for its community since its launch in 2016. This was for more than 50,000 users, according to company reports.

Content market platforms such as Flixxo create fair tools for film producers for the sale and price of their content without having to worry about exorbitant fees and commission reductions that are normally charged by other distribution platforms.

The platform, launched at the beginning of this year, also seeks to build a self-sufficient ecosystem. Using the BitTorrent protocol, users can also earn tokens by distributing content.

Viewers must spend Flixx cryptographic tokens to view the content they want. They can share backup storage space and bandwidth on the network or watch content supported by advertising. In this way, Flixxo maintains its community committed and provides sustainability to the creators.

Realize the potential

Viewers must spend Flixx cryptographic tokens to view the content they want. They can share backup storage space and bandwidth on the network or watch content supported by advertising. In this way, Flixxo maintains its community committed and provides sustainability to the creators.

These developments seem to affirm the ability of blockchain to provide content creators with new means to publish and earn from their works. The big question is whether these would be enough to bring real changes in the content space.

Siim & Otilde, unap, an FX trader and cryptocurrency, commenting on the industry, said: "The world of content has come a long way since the Internet has become mainstream and will continue to evolve in the future to come. a 100% decentralized platform because someone or some entity always collects most of the profits from all platforms, but the transparency of the new sharing of emerging content and social media solutions is the next step in this evolution and shows how it can be made. "

The Estonian, who also acts as the operational director of Savii Digital the blockchain marketing agency & nbsp; between London and Tallinn, he added: "The real change, however, comes when these types of content creation and sharing solutions are adopted by traditional media platforms, which will be only after the masses have given their approval through their use and support. "

Siim & Otilde; unap, an FX trader and cryptocurrency from Estonia, which is the chief operating officer (COO) of a blockchain digital maketing agency. (Source: Savii Digital).Savii Digital.

The biggest trump card in centralized platforms is advertised as their huge user base.

YouTube, for example, boasts a user base of over 1 billion users. And any content maker worthwhile and the possibility of becoming viral would be foolish to completely avoid these platforms. This is why, despite seemingly unjust policies, content creators continue to force the publication of the problem on these platforms.

It is argued that, hopefully, the self-sufficient economies these platforms offer should be able not only to provide stable and sustainable income to creators, but also to encourage public participation.

Furthermore, many of these nascent efforts are work in progress. Without proper controls, pirates and thieves could exploit and play these platforms to gain stolen contents. Developers must be very careful to create mechanisms that can safeguard their platforms from such attempts.

Ultimately, content creators should be thrilled that these developments are actually happening. The platforms, after all, are only part of the equation. And, provided they produce high-level content, these new publication mechanisms should only help improve the profiles of their work. Carpe noctem – and carpe diem for that matter.

& Nbsp;

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Icons for the Facebook app, the Amazon.com Inc. app, the Netflix Inc. app, and an app for Google, a unit of Alphabet Inc., shown on an Apple iPhone smartphone in this organized photograph taken in London. (Photo credit: Jason Alden / Bloomberg Finance).© 2018 Bloomberg Finance LP

The current content landscape has not been exactly kind to the creators. Dominant centralized publishing platforms and advertising networks have practically controlled space by adopting terms and policies that are often disadvantageous to content creators. In fact, Facebook's profits for the first quarter at nearly $ 5 billion were $ 2.3 million at the hour or nearly $ 40,000 a minute.

The figures are quite disconcerting. And, if one takes the 42 minutes a day that the average user spends on Facebook according to the research firm eMarketer, it means that the social media giant has earned about $ 1.6 million. Some do it.

Even Apple does not hurt, generating so much money ($ 151 million) every day as 2,500 US households based on the average household income of $ 57,230, as reported by the Census Bureau. (Note: This last figure was based on Apple's expected earnings in the quarter from January to March of this year).

As a further illustration of the progress, make sure that YouTube always changes monetization policies and algorithms that have made a struggle for new entrants and up-and-comers to make their efforts sustainable. These platforms have also offered creators little protection from intellectual property theft (IP) content scraping and piracy, which limit the ability of creators to monetize their works effectively.

According to a Zenith research, digital technology accounts for about 40% of the total advertising market, while TV commercials have a hold on another 32% market share.

While the "FAANG" – Facebook, Amazon, Apple, Netflix and Google – look for a further growth, Amazon has indicated that it is entering the ad market and Google has started a countermovement in the e-arena. commerce. They certainly have a grip on the market, despite their stock prices having fallen sharply in recent months following a prolonged technological collapse.

Amazon has fallen by a quarter since this summer, after exceeding one trillion dollars. It could be suggested with the last correction of the technology market that the FAANG collective bite loosens a little.

Highlighting their position in the five largest technology companies at the start of this year at the end of April, was worth more in aggregate than the entire British economy. A frankly amazing fact, but that's not all.

The International Monetary Fund has put the gross domestic product (GDP) of the United Kingdom at $ 2.6 trillion in 2017, while the US Nasdaq has put a value of about $ 3.5 trillion on the FAANGs thanks to investors. It is incredible to think that only four national economies – the United States, China, Germany and Japan – were then larger than the total value of these technology giants.

In this context, Mark Zuckerberg, CEO of Facebook, has not yet responded to over 177,000 people who have signed a Change.org petition launched in Britain to take account of Facebook. It is said that he is still refusing to answer the questions of nine parliaments. So, there is clearly a desire for change by users of such mega social media platforms.

And, in the wake of the Cambridge Analytica data scandal that involved Facebook and the recent weak quarterly profits of social media behemoth – its stock price has declined 25% from the start of the year to $ 135.84 (from $ 45.58) at $ 181.42 on January 2nd 2018).

Mind you when society is valued more than the GDP of some nations (and not the insignificant ones in this one), will the founders be more likely to worry? Probably not, but you live in hope. This also with the Facebook title that hit a minimum of 52 weeks of $ 126.85, almost 42% ($ 91.22) under the 52 week high of $ 218.62.

The vision of who activists is create a world in which those who run it are democratically responsible and where technological power is required to respond. In this way they are trying to work with Mr. Zuckerberg, Jeff Bezos, Tim Cook, Apple CEO and Larry Page (Google / Alphabet) of Amazon to "shape the fourth industrial revolution for all, without anyone behind", as they describe the activists. Basically, it requires CEOs to exhibit bold leadership to address issues.

The creators of contents are already under a lot of pressure to meet the growing expectations of new content from their followers and these changes are making it even more difficult to cope. As a result, many are disappointed by the situation and some even completely abandon their efforts.

Fortunately, new developments from blockchain projects like TRON, steem, Flixxo is DTube they are bringing changes in space, which promise to improve the situation of content creators.

Like Matej Michalko, CEO and founder of DECENT, one of the first blockchain platforms geared towards digital, media and entertainment seeking to destroy space with its block-block open source DCore offer, said: "Only the companies [in the blockchain space] that have a real case of business use and that true work products will eventually survive. Most blockchain projects unfortunately do not keep their promises ".

In addition to its DCore platform, which is believed to have a transaction speed of around 2,000 transactions per second, users are able to create any kind of decentralized application. And, DECENT has developed late partnerships and joint ventures with companies in Asia – even with parties in China and Taiwan – to increase their reach.

In an interview with me from the top of the Kamzik ​​TV tower in Bratislava, 200 meters high, which dominates three countries: Austria, Hungary and the Czech Republic, pioneer of the Slovak blockchain and winner of "Forbes 30 Under 30 "for his country that participated in the" Forbes 30 Under 30 "global event in Boston in September, he told me:" With a VP license anyone can download D-Core, our flagship product. each transaction is resolved with 5 seconds and the transaction cost today is about half US $ ($ 0.005) for any transaction value. "

Matej Michalko, CEO of DECENT, a Slovakian blockchain company based in Bratislava with a Swiss foundation, which seeks to revolutionize the distribution of content on the Internet. (DECENT).DECENT.

From need come to opportunities

These current challenges to creating content may seem daunting, but they should not discourage creative professionals from participating in the digital economy. Firstly, technology has been instrumental in the rise of the creation and development of content as practicable careers today.

Before the emergence of publishing platforms, markets and streaming services, creators have always struggled to monetize their talents and abilities. These days, they can now earn thanks to royalties, sales or advertising. The platforms have also made the contents searchable thus allowing the creators to easily find and connect with the audience regardless of the art form or genre in which they revel.

But just like in any industry, content development has its positive and negative elements. What content creators might consider how negatives can actually highlight the changes required by space. The growing demand for better publication and monetization mechanisms, for example, is stimulating new efforts to provide solutions.

Blockchain has already challenged many established industries and practices to provide benefits such as decentralization, token economics, and record conservation in many areas. Fortunately, technology is already finding space in the content space.

Decentralized distribution of content

Competing against established platforms requires a lot of computing resources. Blockchain-based platforms seek to exploit the decentralized and distributed architecture of peer-to-peer (P2P) systems to build their global infrastructure.

Justin Sun CEO and founder of TRON, a Chinese platform based on blockchain and open source.(Source: TRON).

For example, TRON, with its recent acquisition of BitTorrent, is working Project atlas. The effort is to help build a better network that can support the demand for multimedia streaming, while rewards users in the process. Justin Sun, CEO of TRON and some have ventured into the "next Jack Ma", Alibaba's founder and executive president.

Project Atlas connects the peer-to-peer (P2P) network of BitTorrent and the blocker network of TRON to stimulate peers, which could act as a seed for shared data and media.

This P2P approach makes the platforms highly scalable and cost-effective to run because the infrastructure itself is crowdsourcing. Torrent technology has already shown that people are willing to act as "seeds" and even free. This cryptographic incentive mechanism should, it has been suggested, encourage more users to support such networks with consequent improvement in performance and uptime for users.

Freedom from constraints

Content creators also feel hampered or limited by the terms and conditions of centralized publishing platforms. Creators often have to give up or grant unconditional licenses to their jobs, allowing companies to monetize or even reuse these works for other commercial purposes.

Companies can also dictate "standards" to which all content must adhere. For example, creators may be banned from publishing content that goes against these policies and some platforms are not even obliged to provide specific reasons for why. It can be argued that these kinds of policies are a form of censorship.

The decentralized DTube streaming aims to challenge YouTube as a YouTube. The platform, which is built on top of Steem's blockchain, is free from censorship. The creators are free to publish their works. In addition, DTube does not have hidden algorithms that affect video visibility.

Blockchain-based platforms are not controlled by a single entity, ensuring that the terms remain transparent and fair. The use of blockchain as a register can also help to demonstrate ownership of content, which could give content creators a chance to fight against attempts by others to plagiarize or copy their work.

Better incentives and monetization

Apart from fair terms, these blockchain-based platforms offer better monetization mechanisms and incentives for creators. And many are moving away from advertising-based models to drive incentives.

In the case of written content, services such as Steemit, a social media platform, present economies that reward all participants in the ecosystem. Content creators can be rewarded directly, while readers and editors are also incentivized for their actions that promote quality work.

A report published by Wired on 10 April 2017 indicated that Steemit had distributed over $ 30 million It is worth the prizes for its community since its launch in 2016. This was for more than 50,000 users, according to company reports.

Content market platforms such as Flixxo create fair tools for film producers for the sale and price of their content without having to worry about exorbitant fees and commission reductions that are normally charged by other distribution platforms.

The platform, launched at the beginning of this year, also seeks to build a self-sufficient ecosystem. Using the BitTorrent protocol, users can also earn tokens by distributing content.

Viewers must spend Flixx cryptographic tokens to view the content they want. They can share backup storage space and bandwidth on the network or watch content supported by advertising. In this way, Flixxo maintains its community committed and provides sustainability to the creators.

Realize the potential

Viewers must spend Flixx cryptographic tokens to view the content they want. They can share backup storage space and bandwidth on the network or watch content supported by advertising. In this way, Flixxo maintains its community committed and provides sustainability to the creators.

These developments seem to affirm the ability of blockchain to provide content creators with new means to publish and earn from their works. The big question is whether these would be enough to bring real changes in the content space.

Siim Õunap, a FX trader and cryptocurrency, commenting on the industry, said: "The world of content has come a long way since the Internet has become mainstream and will continue to evolve in the future to come, unfortunately there is no decentralized platform to 100% because someone or some entity always collects most of the profits from all platforms, but the transparency of the new sharing of emerging content and social media solutions is the next step in this evolution and shows how it can be done. "

L&#39;estone, che funge anche da COO di Savii Digital, agenzia di blockchain marketing tra Londra e Tallinn, ha aggiunto: "Il vero cambiamento, tuttavia, arriva quando questi tipi di soluzioni di creazione e condivisione dei contenuti sono adottati dalle piattaforme media mainstream, che saranno solo dopo le masse hanno dato la loro approvazione attraverso il loro uso e supporto ".

Siim Õunap, un trader FX e criptovaluta proveniente dall&#39;Estonia, che è il chief operating officer (COO) di una blockchain digital maketing agency. (Fonte: Savii Digital).Savii Digital.

Il più grande asso nella manica delle piattaforme centralizzate è pubblicizzato come la loro enorme base di utenti.

YouTube, ad esempio, vanta una base utenti di oltre 1 miliardo users. E qualsiasi creatore di contenuti che valga la pena e la possibilità di diventare virale sarebbe sciocco a evitare completamente queste piattaforme. Questo è il motivo per cui, nonostante le politiche apparentemente ingiuste, i creatori di contenuti continuano a forzare la pubblicazione del problema su queste piattaforme.

Si sostiene che, auspicabilmente, le economie autosufficienti che queste piattaforme offrono dovrebbero essere in grado non solo di fornire reddito stabile e sostenibile ai creatori, ma anche di incoraggiare la partecipazione del pubblico.

Inoltre, molti di questi sforzi nascenti sono lavori in corso. Senza controlli adeguati, pirati e ladri potrebbero sfruttare e giocare a queste piattaforme per guadagnare contenuti rubati. Gli sviluppatori devono fare molta attenzione a creare meccanismi che possano salvaguardare le loro piattaforme da tali tentativi.

In definitiva, i creatori di contenuti dovrebbero essere entusiasti del fatto che questi sviluppi stiano effettivamente accadendo. Le piattaforme, dopo tutto, sono solo una parte dell&#39;equazione. E, purché producano contenuti di alto livello, questi nuovi meccanismi di pubblicazione dovrebbero solo aiutare a migliorare i profili dei loro lavori. Carpe noctem – e carpe diem per quella materia.

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