[ad_1]<div _ngcontent-c14 = "" innerhtml = "
Businessmen at a meeting. Image credit:Getty
Brian Halligan and Dharmesh Shah they were studying at the Massachusetts Institute of Technology (MIT) and decided to enter a business competition, a moment that would soon change their lives forever. The two ended up being the semi-finalists of the competition: after graduating, the couple then founded Hubspot in 2006.
A year's fast forward, Shah was looking for an innovative way to increase sales of his Hubspot inbound marketing software. In 2007, Shah decided to launch a free tool called Grader of the website and you wanted to check if Website Grader was able to introduce more leads for Hubspot? It turns out that Shah was right.
Grader of the website has been classified more than 4 million websites, which generated more Salesforce leads. Shah's marketing experiment in 2007 has now become known as "side marketing". Since then, there have been many other companies that have used collateral marketing to grow their business.
Today, side marketing is now used in the blockchain industry, from traditional companies, from cryptocurrencies to blockchain companies that are trying to expand their service offerings. Here is a new look at some creative ways that companies are expanding.
Business expansion
Automobile insurance has traditionally been a cumbersome and unreliable experience because of the time it takes to evaluate automobile accidents. Nationwide introduced a new pilot program called Riskblock, which accelerates insurance assessments through QR codes, smartphones and blockchain technology. As a result, Riskblock has helped Nationwide grow and expand its service offering.
Simon Hovell, the CMO of ASIA sheds light on how traditional insurance companies see blockchain technology. "As a leader in direct insurance, we are always looking for simple but seamless solutions for our customers when they buy their insurance online, and this type of technology is one of the most exciting of this decade and could be a carried out for our senior customers, who are the rapid adjuvants of the new technology. "& Nbsp;
To increase the use of coins and tokens
Did you know that every time you check the box next to the words "I'm not a robot", do you help improve one of the Google data sets? ReCAPTCHA from Google asks users to decode a word from the amusing aspect or to identify cars, bridges and crosswalks to prevent bots on websites. The information that users click is then used to improve "Google Books" or the "self-driving project" of Google.
Recently, the HUMAN protocol has launched a challenger blockchain to the reCAPTCHA of Google, called hCaptcha. It works the same way as Google's reCAPTCHA, but instead rewards website owners in human tokens for data verification. The decentralized app of hCaptcha (DApp) allows the HUMAN protocol to increase the use and adoption of tokens, while growing two companies at the same time.
Here is what Eli-Shaoul Khedouri, CEO of hCaptcha said, "By releasing our work with an open source license for the HUMAN protocol, this has aroused considerable interest in hCaptcha." Likewise, the attention to hCaptcha has led to greater awareness of the HUMAN protocol, facilitating further partnerships, developer interest and corporate adoption as we continue to expand. "
Other examples of side marketing blockchain
Gnosis, a protocol built on ethereum has several projects, designed to increase awareness and commitment among Gnosis users. For example, the Gnosis Safe project aims to provide a safe and easy cryptocurrency trading and the company has recently expanded, offering a variety of predictive market services through the Gnosis Olympia platform.
Similarly, Steem is using side marketing to grow through their social media platform Steemit– Among various branches and collateral marketing projects such as Busy, DTube and Utopian. Inevitably, this strategy will help Steem to proliferate further by leveraging marketing efforts that transversely promote other areas of Steem's business.
Final observations
Although side marketing was used by startups for a while, it was not until recently that this trend had begun to emerge in the blockchain space. Other companies will continue to adopt lateral marketing strategies that & nbsp;probably & nbsp; see three main and nbsp; trends emanate:
- Businesses will continue to expand into the blockchain space by creating new blockchain projects that will act as a mechanism to grow their flagship brand.
- Cryptocurrencies will look to new creative ways to increase consumer adoption of their coins / tokens, which means we will see more side marketing evolve through DApps, as in the case of HUMAN Protocol and hCaptcha.
- Large established blockchain companies such as Steem will continue to exploit their position through activities related to cross-promotion and to develop new activities that will be used to multiply their ecosystem.
">
Businessmen at a meeting. Image credit:Getty
Brian Halligan and Dharmesh Shah they were studying at the Massachusetts Institute of Technology (MIT) and decided to enter a business competition, a moment that would soon change their lives forever. The two ended up being the semi-finalists of the competition: after graduating, the couple then founded Hubspot in 2006.
A year's fast forward, Shah was looking for an innovative way to increase sales of his Hubspot inbound marketing software. In 2007, Shah decided to launch a free tool called Grader of the website and you wanted to check if Website Grader was able to introduce more leads for Hubspot? It turns out that Shah was right.
Grader of the website has been classified more than 4 million websites, which generated more Salesforce leads. Shah's marketing experiment in 2007 has now become known as "side marketing". Since then, there have been many other companies that have used collateral marketing to grow their business.
Today, side marketing is now used in the blockchain industry, from traditional companies, from cryptocurrencies to blockchain companies that are trying to expand their service offerings. Here is a new look at some creative ways that companies are expanding.
Business expansion
Automobile insurance has traditionally been a cumbersome and unreliable experience because of the time it takes to evaluate automobile accidents. Nationwide introduced a new pilot program called Riskblock, which accelerates insurance assessments through QR codes, smartphones and blockchain technology. As a result, Riskblock has helped Nationwide grow and expand its service offering.
Simon Hovell, the CMO of ASIA sheds light on how traditional insurance companies see blockchain technology. "As a leader in direct insurance, we are always looking for simple but seamless solutions for our customers when they buy their insurance online, and this type of technology is one of the most exciting of this decade and could be a carried out for our senior customers, which are the rapid adjuvants of the new technology. "
To increase the use of coins and tokens
Did you know that every time you check the box next to the words "I'm not a robot", do you help improve one of the Google data sets? ReCAPTCHA from Google asks users to decode a word from the amusing aspect or to identify cars, bridges and crosswalks to prevent bots on websites. The information that users click is then used to improve "Google Books" or the "self-driving project" of Google.
Recently, the HUMAN protocol has launched a challenger blockchain to the reCAPTCHA of Google, called hCaptcha. It works the same way as Google's reCAPTCHA, but instead rewards website owners in human tokens for data verification. The decentralized app of hCaptcha (DApp) allows the HUMAN protocol to increase the use and adoption of tokens, while growing two companies at the same time.
Here is what Eli-Shaoul Khedouri, CEO of hCaptcha said, "By releasing our work with an open source license for the HUMAN protocol, this has aroused considerable interest in hCaptcha." Likewise, the attention to hCaptcha has led to greater awareness of the HUMAN protocol, facilitating more partnerships, developer interest and business adoption as we continue to expand. "
Other examples of side marketing blockchain
Gnosis, a protocol built on ethereum has several projects, designed to increase awareness and commitment among Gnosis users. For example, the Gnosis Safe project aims to provide a safe and easy cryptocurrency trading and the company has recently expanded, offering a variety of predictive market services through the Gnosis Olympia platform.
Similarly, Steem is using side marketing to grow through their social media platform Steemit– Among various branches and collateral marketing projects such as Busy, DTube and Utopian. Inevitably, this strategy will help Steem to proliferate further by leveraging marketing efforts that transversely promote other areas of Steem's business.
Final observations
Although side marketing was used by startups for a while, it was not until recently that this trend had begun to emerge in the blockchain space. Other companies will continue to adopt lateral marketing strategies that will do so likely to see three main trends emanate:
- Businesses will continue to expand into the blockchain space by creating new blockchain projects that will act as a mechanism to grow their flagship brand.
- Cryptocurrencies will look to new creative ways to increase consumer adoption of their coins / tokens, which means we will see more side marketing evolve through DApps, as in the case of HUMAN Protocol and hCaptcha.
- Large established blockchain companies such as Steem will continue to exploit their position through activities related to cross-promotion and to develop new activities that will be used to multiply their ecosystem.
