Blockchain-based e-commerce platform to help merchants open stores without initial capital

A startup e-commerce ecosystem is turning into a blockchain to help businesses become more operational-efficient, while allowing billions of users on social media to "generate revenue with ease."

TYPE claims to have identified three major market problems of e-commerce today. According to the company, many of the platforms that currently dominate the industry are too focused on buying and selling when there are many other services that can benefit merchants and their loyal customers. Moreover, while online payments have continued to increase, the market share has yet to reach its true potential. Finally, companies are wasting time and money through "sub-optimal logistics and warehousing operations".

Looking at the vast bases of users valued by Facebook, Instagram and Snapchat, TIPO claims that most visitors to such platforms could not capture their "unlimited" monetization potential – nor do companies try to reach them. As an example of how this platform wants to help social media users make money, TIPO says they would be able to become sales agents for manufacturers and merchants of products they bought and loved. As a result, the money is paid to refer friends to their favorite items – whether it's a hat or a pair of shoes.

TIPO also hopes to offer benefits to all other e-commerce stakeholders. While traders would have the ability to open their own shop without the need for a large amount of initial capital, people who buy their products will have the opportunity to negotiate the best prices, receive tokens for their loyalty and take advantage of the blockchain- methods of tracing based on reducing the percentage of counterfeited or counterfeited products on the market. In a nod to affiliate marketing, social media users would be paid each time someone clicks on a merchant's link they shared. Finally, companies that ship products would also be able to reduce the risk of receiving counterfeit orders and benefit from the tools that allow them to "program [the] time and route in advance and efficiently."

Optimization of payments

According to the TIPO white paper, e-commerce companies have struggled to find the right means to give users the freedom to make online payments, while ensuring that traders are paid promptly. TIPO aims to remedy this by offering "quick and immediate transactions even during weekends or holidays" and ensuring that dealers receive funds as soon as customers successfully complete a transaction. This goal will be achieved through TPO tokens.

The startup also hopes to help other small e-tailers reduce shipping costs and helping the high cost of sales and marketing to drop substantially.

TYPE recognizes that its concept can be achieved without blockchain, but claims that this technology offers several advantages. For example, buyers and merchants have the ability to evaluate each other, and there is a "guarantee" that payments are processed accurately and on time, with an immutably recorded transaction history. Buyers can also benefit from healthier discounts and benefits by blocking their TPO tokens.

The future forecast

TIPO holds an initial offer of coins in stages. A private sale ends on September 20th, with a presale to be held from September 12th to October 9th. Finally, ICO will take place from October 10th to November 10th.

The development of the TIPO project began in June 2017, with web development starting in August 2017 and Android development in January of this year. Work will begin on an iOS version of the platform in October, paving the way for the publication of TIPO in beta from January 2019. By March 2019, it hopes to offer artificial intelligence (AI) and machine learning capabilities.