Blockchain-based advertising: Viacom and Charter Partner with Comcast to work on the Blockchain-based advertising platform

According to Comcast Cable Advertising, he would collaborate with Viacom and Charter on a new advertising platform based on blockchain technology. The project is called Blockgraph and Comcast is moving towards the next phase of its development. Other MVPD and media companies will be added to the network. Blockgraph, according to Comcast, is a level of identity that will be used by the television industry. Publishers and media companies will have access to data features that can be addressed by retaining user identification data from third parties.

Blockgraph On Blockchain Technology

Comcast has revealed that Blockgraph will help solve the challenges related to the global television advertising ecosystem. It will protect all parties involved including consumers, media sellers and media buyers. The Blockgraph system will protect user data and manage privacy settings. The user will have the power to decide which data will be accessible and which will be kept secret.
Comcast is already working with an NBCUniversal unit to test Blockgraph and the company intends to incorporate this technology into the addressable offer in the first quarter of 2019. Comcast's CEO, Jason Manningham, said this about Blockgraph:

"Data is a sensitive and valuable asset for all media companies and consumers, so it must be protected, data is also the fuel that fuels advertising and media, and the TV community must ensure that we can meet data capabilities. of digital-dependent companies We know that providing a safe way to protect data and benefit from detailed information is the way forward. "Blockgraph offers this opportunity."

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The executive vice president of Charter Communications, who is also president of Spectrum Reach, David Kline said this about the Blockgraph project:

"With Blockgraph technology, you will have access to enhanced security and security, allowing players within the ecosystem to share information directly, this insight comes from aggregate and anonymous information, and we support this initiative because we believe it will be help in setting a standard for secure data sharing in the coming years ".

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