Binance exchange wants to present you the basics of cryptocurrency and blockchain with its latest offer. The company has launched its own training platform to help users become familiar with the technology.
The new company, called the Binance Academy, presents a wide range of explanatory pieces. It is also available in 15 different languages, including French, German, Spanish, Russian and Chinese. You will find information on fundamental concepts such as the "history of blockchain" and mining.
The Binance Academy is currently divided into four broad categories: blockchain, economics, security and tutorials. It also has a separate segment "glossary" for those who want to recover the most common terms used in space.
Another positive thing is that Binance has also included a page where visitors can suggest topics for future explanations.
Overall, the Academy seems a good starting point for newbies, but experienced cryptocurrant veterinarians they will not find much that they did not already know.
Binance and the blockchain ecosystem
The educational platform is the latest in a series of side projects recently launched by Binance. The company launched a $ 1 billion fund to support the growth of startups in the blockchain industry in June.
The Academy was technically established as a non-profit organization, so Binance probably hopes the platform will attract new customers into its cryptocurrency.
For the record, Binance is certainly not the only company that tries to exploit "education" for brand recognition. Coinbase has launched a similar discovery card, in which people can easily browse and learn about the various cryptocurrency resources and invest in them. Unlike Binance, Coinbase's platform is a little more obviously aimed at attracting new users, however.
With such high risks associated with cryptocurrency trading and investments, it is not surprising that exchange services are trying to educate users about the fundamental principles of technology. However, it is important to remember that these efforts are also intended to function as a marketing strategy.
So your best bet could be to stick to that mince: do your research.
Published December 12, 2018 at 12:06 UTC
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