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Online shopping registered 10 trillion won … Games sold well and poor medical care in the aftermath of “Corona Home”
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(New York = Yonhap News) Correspondent Kang Gun-taek = The new coronavirus pandemic (Corona 19) caused “Black Friday”, the largest shopping season in the United States, to create a different landscape.
With the growing number of shoppers clicking a mouse or tapping a smartphone at home, it set a record for the highest number of online sales in Black Friday history, while the number of customers directly visiting offline stores rose. halved.
According to Adobe Analytics, Adobe’s marketing analytics solution, on the 28th (local time), the day before Black Friday, US consumers totaled $ 9 billion in online purchases. .
It is 21.5% more than last year and on Black Friday the record for online shopping was rewritten.
While it includes days other than Black Friday, it is the second highest number after last year’s “Cyber Monday” (the Monday following Black Friday).
The day before, consumers in the United States spent $ 6.3 million per minute (about 6.96 billion won) online, and Adobe analyzed that they spent an average of $ 27.50 (about 30,000 won) per person. .
In particular, smartphone shopping increased by 25.3% from the previous year to $ 3.6 billion, representing 40% of all online purchases.
The Corona 19 pandemic was found to have had a major influence on this online trend.
Adobe reported that online shopping in the state, which limited family reunions and businesses to curb Corona 19, was up 3.4 times from the same day last year.
Other companies have analyzed that this year’s Black Friday online sales are even higher.
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Salesforce, an enterprise customer management solutions company, has estimated US Black Friday online sales at $ 12.8 billion (about 14.11 trillion won), up 23% from last year.
The day before, global online shopping hit $ 66.2 billion (about 68.7 trillion won), up 30% from last year, the company said.
On the other hand, there are fewer queues and parking lots are relatively busy in department stores, malls and large retail stores, according to Bloomberg News and CNBC Broadcasting.
Sensormatic Solutions, a distribution solutions provider, analyzed that the number of customers who visited stores in the United States on Black Friday decreased by 52.1% from last year.
“This year’s Black Friday is very similar to the Saturday following last year’s Black Friday in terms of its impact on traffic,” said Brian Field, head of the company’s global distribution consulting team.
Macy’s department store in Manhattan, New York, where shoppers and TV cameras flock to it every year, and the scenery was the same as usual, and there were many stores that didn’t even need to queue at other malls .
Popular articles also showed differences from previous years due to the restrictions on various activities caused by Corona 19. As the time to stay at home increased due to teleworking and distance learning, various games sold better.
Bloomberg News reported that many malls have flocked to game stores with customers coming to buy PlayStation 5 and Xbox.
Adobe analyzed that children’s toys and video games were also popular online. Salesforce said the “Hulu” and PlayStation 5 streaming service discount coupons got a lot of mention on social media during Black Friday.
Samsung’s traditional Black Friday TV was also one of the best-selling products, Adobe said.
However, apparel sales were found to have slowed down from previous years due to the expansion of teleworking.
Meanwhile, Adobe predicts that the total amount of Cyber Monday online purchases this year will set a new record of $ 10.8 billion to $ 12.7 billion, up 15 to 35 percent from last year.
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2020/11/29 07:12 sent
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