Because Blockchain will build faith in food labels

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The labeling of our food is a notoriously murky activity.

A healthy one 82% of Americans Let's say that at some point they felt deceived by nutrition labels and more than half think that those labels can be misleading.

There is a very simple reason for everything that the confusion-brands are trying to sell food products. And sometimes, an accurate label can be daunting for those who are paying attention. Everything from serving dimensions to affirmations on "Free Range" the lifestyle of chickens is used to obscure important facts in the search for products in the hands of consumers.

Fortunately, there is a way to build faith in food.

Blockchain is the perfect technology to create trust in the areas where it is currently in short supply. By increasing transparency and accountability in food supply chains and setting industry standards, a blockchain-based system may provide a more accurate and reliable version of product labels, especially when it comes to claims on organic or non-organic products. GMOs.

Here are some reasons why food companies will benefit from this technology:

Current labeling practices are often confusing and chaotic.

Most people are really trying to figure out everything on the front and back of a food package. Almost 80% of Americans report actually reading food labels, but many need to feel more confident in the affirmations of these labels.

It is not that those statements are false. Food labels must meet certain guidelines, for example the new regulation proposed by the USDA which requires that all foods containing GMOs be labeled by 2020. But what is used on the packaging will not be the common term "genetically modified organism." The labels will use the word "bioengineering" instead, with three different options for food to be labeled as such:

1. The term "bioengineering "& Nbsp;can be fully explained on the package.
2. It can be represented by a standard icon.
3. Bioengineering can be explained by inserting a QR code in the package that directs consumers to a website for further information.

This is just one example of the often confusing labeling guidelines, full of vague terms and definitions that make it difficult for consumers to choose correctly. You know the difference between the food that is "organic" and the food it is "Made with organic" out of the top of your head? Not many do it.

In fact, it can take a good deal of research to understand what these labels really mean. What we need instead is a clearer and more intuitive labeling system that allows consumers to know exactly what they're getting as soon as they pick up a can of beans or a packet of chicken legs.

Imagine a system that clearly functions as the "explicit" label next to a song on Spotify. You do not have to guess what it means or check to see which entity classifies it explicitly. You have everything you need to know that if some people are in the room, you may have to use a second hypothesis before playing that song.

It's fast, easy and effective. This is the kind of system required for food labeling, and it happens that blockchain can provide just this solution.

Food brands can create a recognizable and certified label by blockchain that creates trust with consumers.

Trust is built through transparency and consistency, which is exactly what blockchain offers both to businesses and consumers. And companies are taking note.

Manufacturers and wholesalers are already investing in blockchain technology to track food. Walmart has started a highly publicized enterprise with IBM to optimize and improve its food safety system. In Europe, retail giant Carrefour he started tracking down chicken, eggs and tomatoes on their journey from farms to grocery store shelves, with a plan to expand that system to all their fresh produce.

With several major players investing in technology and consumers closely monitor food packaging, creating a label with blockchain is a relatively easy next step that could help to quell much of the confusion among consumers. Instead of using a system similar to the multiple GMO labeling options, for example, blockchain offers the potential for a single label, creating a standard for what is certified as a blockchain.

There would be less cases of misleading labels or statements and a better way to know if the conditions in which the food was produced meet the instructions on the package. And this is not an unprecedented idea. Companies like Where food comes from they are already creating standards. Blockchain technology is simply an addition that creates a way to track, verify and trust without space for errors.

When each phase of the journey of food from farm to platform has been permanently recorded on a blockchain, consumers can quickly get the information they need to make an intelligent decision about what they put in their bodies. Ultimately, it creates a better packaging process for food producers and a simpler buying decision for consumers.

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The labeling of our food is a notoriously murky activity.

A healthy one 82% of Americans Let's say that at some point they felt deceived by nutrition labels and more than half think that those labels can be misleading.

There is a very simple reason for everything that the confusion-brands are trying to sell food products. And sometimes, an accurate label can be daunting for those who are paying attention. Everything from serving dimensions to affirmations on "Free Range" the lifestyle of chickens is used to obscure important facts in the search for products in the hands of consumers.

Fortunately, there is a way to build faith in food.

Blockchain is the perfect technology to create trust in the areas where it is currently in short supply. By increasing transparency and accountability in food supply chains and setting industry standards, a blockchain-based system may provide a more accurate and reliable version of product labels, especially when it comes to organic or non-GM products.

Here are some reasons why food companies will benefit from this technology:

Current labeling practices are often confusing and chaotic.

Most people are really trying to figure out everything on the front and back of a food package. Almost 80% of Americans report actually reading food labels, but many need to feel more confident in the affirmations of these labels.

It is not that those statements are false. Food labels must meet certain guidelines, for example the new regulation proposed by the USDA which requires that all foods containing GMOs be labeled by 2020. But what is used on the packaging will not be the common term "genetically modified organism." The labels will use the word "bioengineering" instead, with three different food options to be labeled as such:

1. The term "bioengineering " can be fully explained on the package.
2. It can be represented by a standard icon.
3. Bioengineering can be explained by inserting a QR code in the package that directs consumers to a website for further information.

This is just one example of the often confusing labeling guidelines, full of vague terms and definitions that make it difficult for consumers to choose correctly. You know the difference between the food that is "organic" and the food it is "Made with organic" out of the top of your head? Not many do it.

In fact, it can take a good deal of research to understand what these labels really mean. What we need instead is a clearer and more intuitive labeling system that allows consumers to know exactly what they're getting as soon as they pick up a can of beans or a packet of chicken legs.

Imagine a system that clearly functions as the "explicit" label next to a song on Spotify. You do not have to guess what it means or check to see which entity classifies it explicitly. You have everything you need to know that if some people are in the room, you may have to use a second hypothesis before playing that song.

It's fast, easy and effective. This is the kind of system required for food labeling, and it happens that blockchain can provide just this solution.

Food brands can create a recognizable and certified label by blockchain that creates trust with consumers.

Trust is built through transparency and consistency, which is exactly what blockchain offers both to businesses and consumers. And companies are taking note.

Manufacturers and wholesalers are already investing in blockchain technology to track food. Walmart has started a highly publicized enterprise with IBM to optimize and improve its food safety system. In Europe, retail giant Carrefour he started tracking down chicken, eggs and tomatoes on their journey from farms to grocery store shelves, with a plan to expand that system to all their fresh produce.

With several major players investing in technology and consumers closely monitor food packaging, creating a label with blockchain is a relatively easy next step that could help to quell much of the confusion among consumers. Instead of using a system similar to the multiple GMO labeling options, for example, blockchain offers the potential for a single label, creating a standard for what is certified as a blockchain.

There would be less cases of misleading labels or statements and a better way to know if the conditions in which the food was produced meet the instructions on the package. And this is not an unprecedented idea. Companies like Where food comes from they are already creating standards. Blockchain technology is simply an addition that creates a way to track, verify and trust without space for errors.

When each phase of the journey of food from farm to platform has been permanently recorded on a blockchain, consumers can quickly get the information they need to make an intelligent decision about what they put in their bodies. Ultimately, it creates a better packaging process for food producers and a simpler buying decision for consumers.