BC Ferries Viral Mask Marks presented by The Late Late Show with James Corden

BC Ferries’ new “masks required” signs have received an abundance of free advertising in the past week, but for unintended purposes. Now, it appears the signals are gaining their fair share of attention south of the (closed) border.

James Corden, host of the Late Late Show, highlighted the subjectively provocative signage during Wednesday night’s episode.

“A company in Canada is getting a lot of attention online for its sign encouraging people to wear a mask,” Corden told the audience, “because–well, you’ll see it when you see it. ”

The audience burst out laughing as the image appeared on the screen.

Is this a “mandatory mask” sign or are you just happy to see us? 👀 pic.twitter.com/BTALAfq9dF

– The Late Late Show with James Corden (@latelateshow) November 19, 2020

“I mean, let’s talk about graphic design,” joked Corden.

At one point in the clip, the Late Late show host had a friendly laugh at the expense of a producer, following her delayed reaction to the image – something some of the more innocent British Colombians may be able to relate to.

A spokesperson for BC Ferries responded to the first wave of reactions last Friday. “What an imagination … if someone was unaware of our mandatory obligation to wear masks … now they know,” the company tweeted.