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After BC responded to its new political signage about masks called “catchy” on social media, the images gained international attention, after being featured on a late-night talk show.
The signs are intended to encourage all ferry passengers to disguise themselves while on board, in accordance with the company’s mandatory mask policy.
And this week, the signage was mentioned during The
“A company in Canada is getting a lot of attention online for its sign encouraging people to wear a mask,” Corden said. “Because, well, you’ll see it when you see it.”
You’ll see it when you see it … pic.twitter.com/Fy2l2cKOgA
– The Late Late Show with James Corden (@latelateshow) November 19, 2020
A spokesperson for BC Ferries told the Daily Hive that he had seen the social media posts and that “some people have a certain imagination”.
However, as the old saying goes, any advertising is good advertising, and the spokesperson noted that however the signs are interpreted, “the conversation has raised awareness of our mandatory policy on face masks … which we consider positive.”
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