Arqiva allied with blockchain music to start JAAK to pilot a decentralized TV rights database ready for launch during the second half of 2019.
Nick Moreno, Arqiva & # 39; s Director of Strategy for Satellite & Media, announced the initiative during the Blockchain TechTalk on Monday afternoon
He told delegates that it was the perfect opportunity for the TV companies to be involved in the experimentation of distributed accounting technology to maximize returns on their content investments.
"Everyone in the video industry is increasingly spending the original rights – so once you've shown ownership as a first run on your network, you want to be able to maximize property rights globally," Moreno said. .  "In the past, people may have overlooked some of these lower value bids while they were chasing major syndication offers to shows like MIPCOM, but now they need to maximize their earnings – and a decentralized rights database can help them do that. online automatically. "
Last year, the London-based technology company JAAK created a similar pilot, KORD, in the music industry, which is already in some way in line with the experimentation of blockchain in the hope that it will simplify the labyrinthine maze of author rights and rights it needs to navigate daily. Participants in the project included BMG, Warner Music Group and Global Music Rights.
Moreno said that the television pilot would initially limit its participants to ten companies and each company will be required to make a small payment and offer some of its content for the database.
The scheme is still looking for participants and there is no need to prove any previous association with Arqiva to take part.
In a previous session on Blockchain, the innovator of television technology Seth Shapiro – who helped bring Tivo to the US market – said that broadcasters would wisely start experimenting slowly with blockchain technology rather than ignore it all or go first to embrace the whole ecosystem.
While its OTT blockchain Alpha Networks platform is trying to collaborate with broadcasters, Shapiro added that it does not expect them to leave their entire catalog.
"They need to look at the benefits of what the blockchain can offer in terms of data and IP and collaborate with companies on a non-exclusive basis." The TV companies will never publish all their content on a new platform, but they would good to look for little tests. "