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Apple is developing its own Internet search engine, the Financial Times says. A step that is being taken to protect the company from possible shocks deriving from the ongoing investigations by the competition authorities, and which can create barriers to collaboration between technology giants such as Apple and Google.
At the moment, Google makes multimillion-dollar payments to ensure its search engine ranks high on the iPhone, but competition authorities may want to end this business, Apple fears. In this sense, he started developing his own version.
A discreet feature that is already present in the latest iPhone operating system, iOS 14, has raised suspicion among various players in this industry that Apple is preparing to become a competitor to Google in search, the British publication says. In this latest version of the system, the apple giant already displays its search results and links them directly to websites when requested by users.
Apple is keeping the situation a secret, but these are some clues that add to an old suspect. Two and a half years ago, the Silicon Valley company hired Google search official John Giannandrea, who has eight years of experience managing the world’s most popular search engine. At the time of hiring, Apple said that the new employee should be dedicated to the field of artificial intelligence and the virtual assistant Siri.
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