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Apple announced three new Macs on Tuesday: a MacBook Air, a 13-inch MacBook Pro, and a Mac Mini. What’s new is that the devices use the Apple M1 chip in place of Intel processors, marking the end of a 15-year partnership between the two companies.
Apple is the fourth-largest PC maker in terms of deliveries, according to a Gartner estimate, so the plan to use its chips in its full lineup of laptops and desktops, first announced in June, is a major blow to Intel.
Apple chips are based on ARM technology, as opposed to the x86 architecture used by Intel chips. ARM was originally designed for mobile devices, and chips made with ARM designs are more efficient, leading to longer battery life. On a laptop, this could mean a few more hours away from the socket.
But that’s just one of the reasons Apple is changing its processors.
Apple’s strategy, the basis of the decision
Another reason is Apple’s strategy of owning core technologies. Apple CEO Tim Cook has often said the company has a “long-term strategy to own and control the primary technologies behind the products we make.”
Apple has invested heavily in its processor department, including major acquisitions, starting at $ 278 million for PA Semi in 2008 and, most recently, $ 1 billion for Intel’s modem division in 2019. It has built its own processors for the iPhone, iPad and Apple Watch since 2010. Now it brings the same technology to laptops and desktops.
Apple says its processors allow for better performance and longer battery life than it could achieve using Intel chips, writes Mediafax.
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