Albert Heijn to apply Blockchain Tracking Transparency to orange juice using QR-Codes

Albert Heijn decides to apply Blockchain Tracking Transparency to orange juice

Albert Heijn decides to apply Blockchain Tracking Transparency to orange juice

Everything that consumers eat and drink affects their body. Each product has a list of ingredients that contribute to the current food product, but this is the limit of information obtained from consumers. Albert Heijn, a supermarket chain that surpasses all others in the Netherlands, has decided to make the process more transparent to guarantee the quality and safety of a given food product: orange juice.

The International Supermarket News reported this announcement on September 21stst, saying that the chain will work with its supplier, Refresco, to launch the blockchain system. The goal is to provide consumers with more details about the product, allowing them to scan any QR code with their phone to see the entire production of their juice, from Brazil to the Netherlands. The information available will include the assessments of the farmers, when the oranges were harvested and how sweet they should be. There is also an option that allows them to tip the farmer with "Like2Farmer".

The commercial director Marit van Egmond for Albert Heijn said,

"We want to make an active contribution to important issues for our customers, making our products healthier, reducing food waste and limiting our impact on the environment." Transparency in the chain is becoming increasingly important. "

Blockchain technology was born as a solution for transparency in the cryptocurrency sector, but this level of transparency has found its way also in many other sectors. The global food industry can improve the way companies take care of consumers, supporting integrity and security in their protocols. As a result, customers can find products with the best quality, which is registered to refer to them.

Other parts of the world are adapting to this opportunity. For example, the blockchain is used in the state of government of Kerala, in the south of India, following their offer of dairy products, vegetables and fish for better efficiency. Similarly, Microsoft has also created a tracking platform, ensuring better traceability of the supply chain.

Demonstrating to what extent the blockchain technology is reaching, Walmart noted that they are interested in improving their live food business with blockchain. They are collaborating with IBM to reduce food waste and contamination with the transparency that the blockchain offers.

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