A-Share Companies Play Double Eleven Live Ecommerce in a New Battleground |

Summary

[Le società A-share riproducono il doppio undici e-commerce trasmesso in diretta in un nuovo campo di battaglia]Double eleven this year, the major e-commerce platforms have again updated their records. The first batch of “battle reports” released early in the morning by Tmall and JD.com showed real-time sales across all platforms surpassed last year’s full-day level. (Securities Times)

In Double Eleven this year, the performance of major e-commerce platforms has been updated again. Tmall,JingdongWait for the first batch of “battle reports” to be released early in the morning and all platforms are in real timeSalesThe amount exceeded last year’s full-day level.

This year, Tmall Double Eleven has been upgraded from a shopping festival to a shopping season, starting October 21Presale, November 1st to 3rd is the first wave of sales and November 11th is the second wave of sales. “This year’s Double Eleven gameplay has changed.Sales cycleIt is longer and more challengingthe companySummary ofOperational capacity, We will conduct marketing activities from the general consideration. “The manager of a listed home appliance company told reporters. According to the new gameplay, what are the sales performance of listed companies? Which companies have a captivating start?

　　Appliance companies dominate the list

In the majorSalesList, everyone hasA groinThe company is one of them: from the first hour of 11 November on TmallDealAccording to the data, in the food sector, A-stock companies have the strongest collective “sense of existence”. between them, Kweichow Moutai、Three squirrels、WuliangyeThree A stock companies occupy the top three positions.

Last Double Eleven,Three squirrelsSales of the day exceeded 1 billion yuan, in Tmall,Jingdong、Suning Online MarketSales from all major channels dominate the list. This time, in the first “Battle Report” on Tmall Double Eleven, Moutai took the lead in the snack categoryThree squirrels, Temporarily in first place.

　　Kweichow MoutaiActively distribute channels online this year. During the Double Eleven promotion period, theJingdong、NetEaseCarefully selected,Suning Online MarketAnd other platforms carry out pre-order panic buying activities. On November 11, the Tmall supermarket also prepared three businesses to buy Feitian Maotai for 1499 yuan on time.

Large household appliances are also a category with a good overall performance of A stock companies. As of the first hour of the 11th, Haier (Haier Zhijia),aesthetic(Midea Group) Turnover ranks first and second, followed by Siemens, followed by Gree (Gree Electric)。

Additionally, as of press time, although full Double Eleven sales figures have not yet been released, some of the A stock companies that have participated in the promotion for many years and have been on the annual turnover list have released battle reports in real time. According to official data, at 9:57 am on the 11th,PeacebirdFull Tmall channelsBrandIt broke the record of 917 million yuan in 2019;YoungorThe first hour of online sales reached 140 million yuan, surpassing last year’s cumulative sales of 123 million yuan.

　　Experience the new battlefield

Live broadcastinteractiveIt is the highlight of the major ecommerce platforms on Double Eleven this year.On the record night of this year’s Tmall Double Eleven global carnival season, Taobao’s live broadcast data showed that the GMV of self-broadcasting of merchants accounted for more than 60%, and the number of live broadcast merchants increased by 220%, thanks to Taobao’s live broadcast.OccupationThere are over 4 million opportunities.

Judging by the main anchor output data, the effect of live streaming with the goods is amazing.On the first day of the Taobao Live Room presale on October 21, only the two hosts Wei Ya and Li Jiaqi started broadcasting in live on the evening of 20.Sales orderThe total amount of gold has exceeded 1 billion yuan and total sales are approaching 7 billion yuan.

Also, Suning released “All-Scene Live Pyramid Plan” and JD.com created “All-Star Double Eleven Live Super Night”, etc. Various methods of live broadcasting emerged one after another.Under the boom of live e-commerce, brand owners have graduallyto accept, Participate in the marketing method of live broadcast to bring goods, more and more listed companies are also putting their energies into the new battlefield of live broadcast.

Speaking recently of the preparations for Double Eleven, a number of companies said they will make a commitment to broadcast the goods. For example,Yunnan BaiyaoIntroduced, the company distributes online marketing positions across multiple channels,ProductTake the industry as an example, collaborate with famous traffic stars and live broadcasters, open live broadcast sessions and launch diverse events;Pinwo FoodHe said the company will hold a live delivery event on Double Eleven and we will also ask Wei Ya to do the live delivery;Medical divingHe said the company will conduct more accurate and diversified marketing activities based on different product attributes under the premise of complying with relevant medical device industry laws and regulations.teamAnd the live broadcast room also stands out in this double eleven eventlongThe ministry anchors cooperated and the marketing effect is remarkable.

(Article source:TitlesTimes)

(Responsible publisher: DF520)