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Bespoke refrigerator, direct fire oven, microwave, dishwasher, induction, cube refrigerator, etc.
Samsung(71,500 + 2.58%)It is drawing attention to the background by selecting a number of executives in the home appliance division who have developed “Custom Made” and “Great Artificial Intelligence”.
On the 4th, Samsung Electronics promoted Lee Kang-hyup, head of the home appliance division’s strategic marketing team and Lee Ki-soo, head of the home appliance division’s development team, to vice presidents via regular executives in 2021. In greeting held on the 2nd, Lee Jae-seung, vice president of home appliances division of Samsung Electronics, was promoted and became the first president of the home appliance industry since the founding of Samsung Electronics.
President Lee Jae-seung is a person rated as a living witness of Samsung home appliances, who spent 34 years in the home appliance business unit alone. While he was head of the refrigerator development group and leader of the home appliance development team, he led the development of newly developed premium home appliances such as the Mu Poong air conditioner and the Bespoke series. It is estimated that in January he was appointed head of the household appliances sector and achieved remarkable results.
Notably, this year, the Bespoke series broke the so-called “jackpot”. Bespoke is a “custom home appliance” brand that consumers decide on the composition and design of products. After launching the Bespoke refrigerator in June last year, it has increased its dishwasher and induction items this year. It allows consumers to purchase appliances suitable for the interior and space of their home.
According to Samsung Electronics, Bespoke accounted for 65% of Samsung Electronics’ domestic refrigerator sales at the end of October. The entire line of “Custom Kitchens” products, such as direct fire ovens, microwaves, dishwashers, induction and cube refrigerators, which were launched consecutively, also gained popularity.
Modular type that can be flexibly expanded by connecting various types of 1, 2, 3, 4 doors depending on the number of families and interiors, panels that can be replaced with desired colors and materials according to taste, and can be used in furniture kitchen towels without additional construction. It is explained that the main thing was to apply a “kitchen fit” that fit perfectly.
Large AI ‘laundry / dryer / photo provided by Samsung Electronics
Vice President Ki-soo Lee, born in 1964, was promoted regardless of age or year under the performance-based performance principle. After two years of becoming CEO, he quickly became a vice president. Vice President Lee Ki-soo is an expert in home appliance development and product strategy, and is a leading player in the planning and development of innovative home appliances such as Bespoke refrigerators and Grande AI washing machines.
Grande AI, officially launched in January, is a premium product that applies artificial intelligence (AI) technology to learn the user’s habitual laundry habits and can operate from washing to drying on its own without using the device separately.
This product is △ ‘all-in-one control’ which can work from washer to dryer △ ‘AI course link’ which connects drying course based on washing course △ ‘ultra high speed drying’ with 9 sensors precision and the largest capacity compressor and heat exchanger in Korea. It is characterized by implementation.
It is possible to install washers and dryers in series vertically or horizontally in parallel depending on the type of space and the AI course link function can be operated regardless of the installation method. Samsung Electronics has diversified its range from its current large capacity (16-17kg dryer) to small capacity (9kg) as sales of Grande AI continued to be strong.
Samsung Electronics’ home appliances division has not received much attention within the company relative to semiconductors and smartphones. However, this year’s Samsung Electronics Consumer Electronics (CE) division achieved a record operating profit of over 1.5 trillion won in the third quarter alone (July-September). It is also read as the goal of becoming the global number one in the home appliance industry from next year, surpassing LG Electronics and Whirlpool.
Because the business unit performed so well, Lee Kang-hyup, known as an appliance sales and marketing expert, was also the title of vice president. Vice President Kang-Hyup Lee was honored for increasing annual home appliance sales by strengthening the range of innovative products tailored to consumers as well as bespoke and increasing sales.
Among those who were promoted to executive director, a person who helped improve performance in the appliance division was promoted. Yoo Mi-young, head of the Appliance Division’s Software Development (S / W) Group, became the first female executive in the S / W field. Executive Vice President Yoo Mi-young was responsible for S / W product development of Samsung appliances in the leading position of the S / W development group in the Home Appliances division since 2017. The Grande AI washing machine is the work of Miyoung Yoo.
Seongsu Bae, Hankyung.com reporter [email protected]
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