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VENICE, California, November 15, 2018 – The Cryptocurrency Gem startup today launched the most connected and customized cryptographic portfolio tracker in the industry with automatic synchronization of exchanges with 25 cryptographic exchanges, including Coinbase, Binance, Gemini, Kraken, KuCoin and others.
"Managing cryptography today is a daunting and laborious task that becomes increasingly difficult with every resource, trade, exchange and portfolio," says Scott, Gem's chief product manager, Barrow. "The gem really makes your investments in encryption up-to-date, because we automatically keep everything synchronized for you."
The Gem portfolio tracker with automatic synchronization of exchanges gives users a unified view of their full encryption value. Investors can see real-time balances, historical performance, the way asset positions are allocated and an in-depth profile of each asset in their portfolio.
The 25 integrated exchanges include Bibox, Binance, Bitfinex, Bitflyer, Bitmex, Bitstamp, Bittrex, CEX.io, Coinbase, Coinbase Pro (GDAX), Coinbene, Coinone, Cryptopia, Exmo, Gate.io, Gemini, Hitbtc, Huobi, Kraken , KuCoin, Liqui, Livecoin, Poloniex, Wex and Yobit.
With the needs of the user at the center, Gem's Crypto portfolio is designed to eliminate the fear and uncertainty that users typically experience when they invest in cryptocurrency, giving them confidence in their decisions and control over their crypto wealth.
"We are building Gem to be the Target app for the beginner and intermediate crypto user. Think of Mint for crypto, "says the managing director and founder of the company, Micah Winkelspecht.
The Gem consumer app comes at a critical time when the industry is preparing for a consumer revolution. Over the next five years, it is estimated that more than a billion new investors will enter the cryptocurrency market, according to the CEO of Coinbase, CEO of the cryptocurrency, Brian Armstrong.
But the cryptography industry is far from being ready to meet the needs of these new investors who often have difficulty putting their weapons around something as esoteric and intangible as digital assets.
"The process of discovering, negotiating, monitoring and declaring income in cryptocurrencies is very fragmented today," says Winkelspecht. "Most cryptographic apps attribute negligible importance to the user experience and end up being intimidating and difficult to use.We want our users to feel that our app is a trusted companion on their journey into this new digital economy."
To achieve this goal, Gem has created a new three-dimensional "tangible design" approach that invites both beginners and cryptology enthusiasts. The colorful, fun, unicorn themed wallet brings a much needed heat stroke in the cold, technologically intimidating cryptocurrency space. "We want the investment process to be more a conversation than a set of forms to fill in. Everything in our app is designed to build a personal relationship with our users," adds Winkelspecht.
These efforts to connect significantly with investors are already bearing fruit in a largely ignored demographic sector – investor women – who are highly undervalued in the male dominant cryptocurrency sector and in the financial space in general. The women investor make up only 5-8% of the encrypted population, but they make up almost 23% of Gem's app users thanks to its informative and friendly approach.
"Between 2010 and 2020, women will have more than doubled the amount of private wealth they hold, for a total of $ 72 trillion," says Gem's Chief Strategy Officer Chitra Ragavan. "However, there are few financial products on the market today that meet the needs of this powerful financial college, especially in the encrypted space, and we are committed to making cryptography accessible to everyone."
The new version also has a favorite function, through which consumers can customize their training on over 2,000 cryptocurrencies and follow those they are interested in. Users can also read the white paper of each coin and learn about its mission, structure and function. For an overview of additional features, watch this video. The Gem & # 39; s Discovery feature is available via iOS, Android and Web.
"We have put a huge amount of love and thought into the design of these token pages, but this is only the beginning," says Winkelspecht. "We are making each of these pages a destination for deep dives on each project."
