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The world of blockchain creates interesting journeys of life.
For Jason Sze, co-founder and CEO of 433 Token – an "initiative to democratize football – began a promising career as an inspector at the Hong Kong Police.
I quickly became fascinated [by the cryptocurrency bitcoin] and I thought it would be a revolutionary technology to change the world
Jason Sze, co-founder and CEO, 433 Token
After leaving this role, he started a digital marketing agency before moving to the world of blockchain, a digital information database that can be used and shared simultaneously within a decentralized and publicly accessible network. and which launches the 433 token.
So how was this radical career change born?
After Jason launched his digital marketing agency, some members of his team wanted to be paid in bitcoin, the pioneer of cryptocurrencies based on blockchain technology.
"I quickly became fascinated and I thought it would be a revolutionary technology to change the world," he says.
A passionate Real Madrid fan, Sze, who admires the dedication and determination of former Spanish club striker Cristiano Ronaldo, who now plays for Juventus in Italy – has joined forces with longtime mentor Raymond Wong for co-found the token.
Much in the sign of SportyCo, Faxport, TokenStars, Globatalent and GCOX, which took the concept of blockchain and applied it to celebrities and sports, 433 Token aims to use blockchain and smart contracts to connect football stars, young people and fans.
Football fans can use 433 tokens to bid on the chance to go out with their favorite players, vote on the format, lists and places of football matches of legends and sponsor the tutoring of young players from the great football.
[Retired players Paul Scholes and Andriy Shevchenko] see 433 as a platform to improve the fan experience and help young talents realize their dreamsJason Sze
To turn this dream into reality, 433 Token collaborated with the Global Legend Series (GLS), a series of superstars who play show games, but also helps guide young players and focuses on giving back to the community.
Having perceived a similar vision and a natural synergy, 433 Token has signed a partnership this year with the GLS, allowing it to connect with the league's roster of some of the world's greatest players.
After signing a partnership, the former star of Manchester United and England Paul Scholes and the Ukrainian and Milan striker Andriy Shevchenko expressed a keen interest in 433 Tokens.
By joining the team as the first mentors of youth players on the 433 platform, their roles fall outside their contractual obligations to the GLS.
"They see 433 as a platform to improve the fan experience and help young talent make their dreams come true," says Sze.
A public presale, starting November 16, has the goal of reaching its maximum (or maximum) limit of US $ 27 million, after which the team hopes to add eight more legends to the roster.
While 433 Tokens is a commercial enterprise and the checkers will be listed on exchanges as cryptocurrencies, the underlying concept, Sze points out, is mainly about the opening of football.
Because the former millennial stock shareholder has crashed into the cryptocurrency bag before
The "good game", as Sze calls it, has been accused of moving away from fans, with marketing, sponsorship and profits that take precedence over sport.
"If we can democratize football for the fans, they can have greater involvement and decision-making power," says Sze.
"I think it can help to strengthen the passion and bring the relationship between fans and their favorite teams to a higher level."
If we can democratize football for the fans, they can have greater involvement and decision-making power
Jason Sze
Upcoming events include a 1992 Manchester United Class Charity Dinner and an auction and video platform for local talent to show off their skills.
After the young players have uploaded their videos, people can use their 433 tokens to vote on who the best prospects are.
Following this, Scholes and Shevchenko will choose the talented young players who want to become mentors.
In the end, the Token 433 team plans to allow young players to name their mentors, which they consider a way to attract traffic to the initiative and open it to a wider audience.
"For 433, blockchain technology and intelligent contract play a very important role in the execution of our utilities with our vision.
Blockchain offers a transparent and reliable voting system for the upcoming exhibition game, an offer system for personal interactions and a mentoring sponsorship system, "says Sze.
Football has been bothered by the controversy over offers for major international tournaments, agent fees and match games.
The use of blockchain means that the public will be able to see how tokens move across the platform transparently, which will make it credible to users.
We hope to take a leading role in supporting the implementation of blockchain technology, not only for the football industry, but also for the life of the general public
Jason Sze
For example, those who sponsor youth players will be allowed access to permission-based blockchain to view interactions between mentors and mentors.
Detailed statistical statistics, in real time and advanced, offered by STATSports, a performance tracking system used by teams like the English Premier League, Liverpool and Chelsea, and the Brazilian national team, will offer more information on youth players.
The 433 team also introduced STATSports board member Jefferson Slack to offer advice.
"The 433 business model can still work without blockchain, but it will lose its soul and vision," says Sze.
"With the blockchain technology, 433 is able to offer an immutable platform for the football industry, so that fans can see and track the flow of tokens, which greatly increases the transparency of the system, to avoid corruption" .
From a technical point of view, Jason has chosen to pay out Ethereum – a computing platform and an open source public operating system – thanks to its contractual capabilities and blockchain stability.
"We think it's a perfect tool to build fan confidence because the smart contract is not manual, but automatic.
"With smart contracts, the selected players must show up to play or they will not be paid," says Sze.
Many Asian soccer fans have experienced the disappointment of seeing European clubs come to the region just to see them not field some of their best players.
The market has entered the natural selection phase, so only projects with solid foundations and vision will survive
Jason Sze
It's a situation 433 Token aims to do something of the past, with fans using their tokens to decide line-ups and take an active decision-making role in games.
However, the element of sponsorship is also crucial, as few young players make it professional.
The Token 433 team has set aside 15% of the total tokens available to support non-privileged young people and unsigned young people who can not find a club after their mentoring.
With the football organizations and money making machines so integrated into the system, can the 433 Token really succeed?
"I think it's about popularity," says Sze.
"Blockchain technology is still a relatively new field for the public and with the cryptocurrency bear market, it could create some obstacles to our project."
The cryptocurrency market has moved from zero to zero in 2018 and Sze recognizes that this makes the environment more difficult.
"The bear market this year has an impact on the public's confidence and passion in participating in the encrypted market and the development of blockchain technology, which could add to the difficulty of engaging more people in the project," he says.
While cryptocurrency has been in decline, the global regulatory market is more mature, with institutions ready to satisfy investor demand for digital currencies.
The regulation affects us, so we are getting legal opinions to make sure the project is absolutely legitimate
Jason Sze
Being a utility token allows 433 to have more flexibility on where it is listed and the team is currently evaluating offers from various exchanges globally.
"The regulation affects us, so we are getting legal opinions to make sure the project is absolutely legitimate," says Sze.
"The market has entered the natural selection phase, so only projects with solid foundations and vision will survive".
For a man who has given up a stable job in the police force, not being able to push his ambitions to democratize football would be an own goal.
"We hope to take a leading role in supporting the implementation of blockchain technology, not only for the football industry, but also for the life of the general public," says Sze.
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