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Piracy is the main concern affecting digital distribution of media and entertainment. With consumer-based video traffic representing & nbsp; more than 80%& nbsp; of total Internet traffic by 2021, online video piracy has skyrocketed. The film and television industry estimates almost & nbsp;$ 52 billion in lost revenue by 2022, compared to $ 31.8 billion in 2017, with the United States claiming early losses of $ 11.6 billion.
Content creators are looking for ways to maintain control and ownership of video assets while maximizing customer coverage and effectively monetizing content. However, the management and control of conditional access to video are complex. The further a video arrives from the content owner, the more difficult it is to apply the copyright.
This was illustrated last year, with the premiere of the seventh season of game of Thrones be & nbsp; downloaded illegally and streaming more than 90 million times within three days of airing.
So what are content creators doing to combat content piracy today? Where does the system fall? And why could the blockchain contain the answer?
Keep the pirates at the bay
Throughout the world, the media and entertainment industry has threatened legal action as a way to crack down on piracy.
In 2017, six studios (including Twentieth Century Fox and Disney Enterprises) method against nine Irish Internet service providers in an attempt to block the illegal downloading of copyrighted works. If the claims of the applicants are accurate, digital piracy has resulted in a staggering 500 jobs and an estimated € 320 million in revenue for the Irish economy lost in 2015 alone.
Not only is the retrospective legal action, which takes place after much of the damage has been done, it is often costly and ineffective.
The Recording Industry Association of America (RIAA) has tried to sue more than 20,000 people to share music files online. Reportedly, he spent $ 64 million to prosecute these individuals and won only $ 1.36 million from his statements. This financial loss and the negative press generated by the attempt to sue the children and the deceased led the RIAA to renounce its claims.
Media and entertainment groups also explored advertising campaigns to educate the public about the real cost of video piracy. The British film and television industry launched "You Make the Movies" in 2010, a series of spoof scenes from film classics, including Hyenas, which aimed to educate viewers on the fact that illegal downloading prevented the realization of other good films.
Content creators can also take immediate action on anti-piracy using video protection technologies such as digital watermarking. But this tactic is not safe to prevent piracy. Rather, it allows content producers and rights holders to track illegal distribution after the fact.
The limits of today's video surveillance technologies
Today, most digital content is tagged and traced via an archaic anti-copyright technology, including watermarking and CAP coding (a distinctive pattern of points added during post-production, used as a forensic identifier to identify the source of illegal copies ). But it is not well protected.
The protection offered by such technologies does not hinder film copying, sharing and other forms of content piracy, because there are many ways to circumvent them, including file compression, cropping, color changes and deletion of logos via content editing software. A simple Google search will show a variety of apps & nbsp; which have been developed specifically to remove digital watermarks.
Visual markers simply allow you to trace copies of the original content once it has already been pirated. And this is too little, too late.
HBO discovered it in person last summer when a hacker stole 1.5 terabytes of data, which held $ 6 million of Bitcoin hostage. The hacker has gradually released several unpublished programs and scripts when he has not received the searched payoff.
Blockchain technology, however, can be critical to the management and even protection of such video content.
Blockchain's promise for videos
The fundamental promise of blockchain technology is that it protects digital resources more completely than visual indicators alone. It provides an additional barrier to the breach by setting up security measures within the content to control the duplication, sharing, transfer or sale of the property, even on an unsafe network.
For this reason, the leaders of the multimedia and entertainment sector try to block digital video content, create payment gateways and find better ways to automate and systematize author rights.
Blocking the potential of blockchain to prevent video piracy is the file size. Traditional video files are simply too big and complex for the blockchain. However, if the size of digital files can be drastically reduced, blockchain could allow users to transfer videos securely, with all parts maintaining full visibility of the transfer. And virtualization technology could contain the answer.
Reduce file size to make video blockchain an anti-piracy reality
Video virtualization could enable secure blockchain video transactions because files are a fraction of the percentage of today's digital video sizes. This makes them ideal as digital assets to be registered, transferred and managed via blockchain.
Blockchain technology could keep the video protected, opening only when both parties confirm that the transfer was legitimate. This would eliminate any risk of pirates copying files and providing other illicit access.
Anti-piracy tactics of the future of video
To date, the protection of end-to-end video blockchain has not been fully implemented. But the ability of video virtualization to pack content into smaller data files could solve this last mile per blockchain.
However, there are a number of companies that are already building blockchain video solutions.
At the start of this year, the US production company Two Roads Pictures Co. announced for the first time in Hollywood – that its independent romantic comedy & nbsp;No shipping required it would be distributed via peer-to-peer video network app& nbsp; Vevue, which runs on the blockchain Qtum.
So perhaps the solution is not to attack the pirates and point fingers, but to innovate in a way that blocks the looting from occurring in the first place.
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Piracy is the main concern affecting digital distribution of media and entertainment. With consumer-based video traffic accounting for more than 80% of total Internet traffic by 2021, online video piracy has skyrocketed. The film and television industry estimates nearly $ 52 billion in lost revenue by 2022, compared to $ 31.8 billion in 2017, while the United States sustained losses of $ 11.6 billion in advance.
Content creators are looking for ways to maintain control and ownership of video assets while maximizing customer coverage and effectively monetizing content. However, the management and control of conditional access to video are complex. The further a video arrives from the content owner, the more difficult it is to apply the copyright.
This was illustrated last year, with the premiere of the seventh season of game of Thrones downloaded illegally and streamed more than 90 million times within three days of airing.
So what are content creators doing to combat content piracy today? Where does the system fall? And why could the blockchain contain the answer?
Keep the pirates at the bay
Throughout the world, the media and entertainment industry has threatened legal action as a way to crack down on piracy.
In 2017, six studios (including Twentieth Century Fox and Disney Enterprises) appealed against nine Irish Internet service providers in an attempt to block the illegal downloading of copyrighted works. If the claims of the applicants are accurate, digital piracy has resulted in a staggering 500 jobs and an estimated € 320 million in revenue for the Irish economy lost in 2015 alone.
Not only is the retrospective legal action, which takes place after much of the damage has been done, it is often costly and ineffective.
The Recording Industry Association of America (RIAA) has tried to sue more than 20,000 people to share online music files. Reportedly, he spent $ 64 million to prosecute these individuals and won only $ 1.36 million from his statements. This financial loss and the negative press generated by the attempt to sue the children and the deceased have led the RIAA to renounce its claims.
Media and entertainment groups also explored advertising campaigns to educate the public about the real cost of video piracy. The British film and television industry launched "You Make the Movies" in 2010, a series of spoof scenes from film classics, including Hyenas, which aimed to educate viewers on the fact that illegal downloading prevented the realization of other good films.
Content creators can also take immediate action on anti-piracy using video protection technologies such as digital watermarking. But this tactic is not safe to prevent piracy. Rather, it allows content producers and rights holders to track illegal distribution after the fact.
The limits of today's video surveillance technologies
Today, most digital content is tagged and traced via an archaic anti-copyright technology, including watermarking and CAP coding (a distinctive pattern of points added during post-production, used as a forensic identifier to identify the source of illegal copies ). But it is not well protected.
The protection offered by such technologies does not hinder film copying, sharing and other forms of content piracy, because there are many ways to circumvent them, including file compression, cropping, color changes and deletion of logos via content editing software. A simple Google search will discover a variety of apps that have been developed specifically to remove digital watermarks.
Visual markers simply allow you to trace copies of the original content once it has already been pirated. And this is too little, too late.
HBO discovered it in person last summer, when a hacker stole 1.5 terabytes of data, which held $ 6 million of bitcoin hostage. The hacker has gradually released several unpublished programs and scripts when he has not received the searched payoff.
Blockchain technology, however, can be critical to the management and even protection of such video content.
Blockchain's promise for videos
The fundamental promise of blockchain technology is that it protects digital resources more completely than visual indicators alone. It provides an additional barrier to the breach by setting up security measures within the content to control the duplication, sharing, transfer or sale of the property, even on an unsafe network.
For this reason, the leaders of the multimedia and entertainment sector try to block digital video content, create payment gateways and find better ways to automate and systematize author rights.
Blocking the potential of blockchain to prevent video piracy is the file size. Traditional video files are simply too big and complex for the blockchain. However, if the size of digital files can be drastically reduced, blockchain could allow users to transfer videos securely, with all parts maintaining full visibility of the transfer. And virtualization technology could contain the answer.
Reduce file size to make video blockchain an anti-piracy reality
Video virtualization could enable secure blockchain video transactions because files are a fraction of the percentage of today's digital video sizes. This makes them ideal as digital assets to be registered, transferred and managed via blockchain.
Blockchain technology could keep the video protected, opening only when both parties confirm that the transfer was legitimate. This would eliminate any risk of pirates copying files and providing other illicit access.
Anti-piracy tactics of the future of video
To date, the protection of end-to-end video blockchain has not been fully implemented. But the ability of video virtualization to pack content into smaller data files could solve this last mile per blockchain.
However, there are a number of companies that are already building blockchain video solutions.
At the start of this year, the US production company Two Roads Pictures Co. announced for the first time in Hollywood – its independent romantic comedy No shipping required it would be distributed via the Vevue peer-to-peer video network app, which runs on the Qtum blockchain.
So perhaps the solution is not to attack the pirates and point fingers, but to innovate in a way that blocks the looting from occurring in the first place.
