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Since the launch of YouTube Music, it has improved its platform to deliver new experiences, removing ads, background playback, offline downloading and listening, and custom playlists. It recently announced that it will launch a new advertising format, transforming advertising into a podcast with pure sound. Radio and television advertising in the form of.
YouTube announced a few days ago that it intends to turn ads into podcasts, using “voice” as the main channel of communication with users, so that “when users close their eyes, they can still clearly understand the key points.” so that users using “background play” will not Destroy the effect of the ad due to the lack of visual screen, and even if the ad has a screen, it can only be presented in a still image or a simple animation.
YouTube said the duration of the audio ads will be set between 15 and 30 seconds and advertisers will be able to rank the ads based on “type of music” or “mood”, etc. Advertising mix on YouTube. And through advertising classification, advertisers can customize advertising content, localize advertising content, add different cultural elements to integrate into the user’s playlist, and reach specific users through Latin music, Kpop, rap and other genres.
Although the majority of current YouTube users access the platform’s content in the form of “videos”, only 15% of users use the “background play” feature. However, YouTube said that audio advertising will allow advertisers to develop this 15% customer base and YouTube is also hoping to get more advertising benefits through music content.
Source: variety
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