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The CoinAgenda global conference in Las Vegas announced that the winner of their ICO competition was a startup called Buttrfly, according to BitsOnline. Buttrfly has already won the CoinAgenda Europe ICO competition and presages the use of blockchain and crypto for applications in the marketing sector.
Butterfly's product is essentially a cross between Tindr and Fiver for "influencers", an app built on the EOS blockchain that allows advertisers to publish campaigns and jobs that influencers can scroll to accept or reject.
The project has won the most promising startup of 2018 at the CoinAgenda conference in Las Vegas and in Europe to promise to solve the inefficiencies in the influencer advertising market, which is a growing market created through the expanding domains of social media . The notion of an influencer is a new model of advertising and media, and an application like Buttrfly can use blockchain to facilitate the matching of personal media with smaller fields of influence with products, which Buttrfly's projects will reach $ 10 billion.
It is impossible to know how successful Buttrfly's application will be, but if successful, the tendency to flatten a media landscape and celebrity will continue, with the Internet creating smaller demographic data, especially in the 18-34 age demographic data that probably they will use apps like Instagram and Twitter, which are primarily referred to as creating the influencer model of celebrities, with small groups of fans who can be just as busy and available for marketing projects.
The fact that the influencers do not have the same recognition of the family name during the use of platforms with metrics and data available has clearly created a product space that projects like Buttrfly, which solves the marketing challenges using the blockchain, will be in able to compete.
In fact, just yesterday Coinbase announced that it is listing the basic attention token on the Coinbase Pro version, which is another digital currency focused on advertising. The BAT is a token specially designed for advertising and public relations applications and is designed to measure engagement and monetize it.
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