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BMW, like many automakers these days, is looking to save some money and may plan to drop several models from its range to cut the grease.
The brand is specifically looking into the “coupe, convertible and roadster” segment, according to BMW CEO Oliver Zipse, and is likely awarding them for firing. “We’ll see what’s left,” he said.
It’s a grim reality, but coupes, roadsters, and convertibles aren’t as profitable as other vehicles in the brand’s range, such as its popular SUVs and electric vehicles. It may come as a surprise to hear this, but not everyone who buys a car is so-called “enthusiastic”; in fact, most people just want a vehicle to drive to work every day.
One thing that allows brands like BMW to continue creating fun sports cars are partnerships with other manufacturers; as many people know, BMW and Toyota worked together to build the shared platform of the Z4 and Supra, for example.
“In the next few decades, we would do well to strengthen bonds,” Reuters Zipse quoted this year Congress of the week of the automobile.
That strengthening ties with Toyota could bode well for future Bimmer sports cars, or it may not be. Toyota has been adamant for years in wanting to bring back the “three brothers” of its sports car range, which includes the Supra, Celica and MR2. With this news that BMW may be looking to do away with its coupes and convertibles, it is possible that Toyota needs to find further help to bring those vehicles to market.
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