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A few months after the announcement of the end of the partnership with Intel, Apple introduced new computers with its own processors.
The new Macbook Air, Macbook Pro, and Mac Mini use the Apple-designed “M1” chip, which the company claims offers significantly higher performance and greater efficiency.
The new Macbook Air model will run much faster and also save energy, the company promised on Tuesday. The battery can withstand 15 hours of web browsing and 18 hours of video playback, and the laptop can do without a fan. Macbook Air is the most popular Apple computer. There is also a Macbook Pro and a Mac mini desktop calculator with the new Apple processor.
(Screen)New matching Barrier Reverse convertibles
The internal chip with the designation M1 combines a main processor with eight cores and the graphics chip in one system. Apps launched much faster than before, and even the most demanding programs ran more smoothly than before, said Craig Federighi, head of software.
With the move, Apple is moving away from the usual track of the PC industry, which was previously dominated by Intel processors. At the same time, the group has the possibility to use the entire range of models on a single platform. Because the M1 chips are based on the architecture of the ARM chip designer, which iPhone and iPad also work with. Mac programs that have not yet been adapted by their developers for Apple chips need to be “translated” in real time. There are no performance limitations, Apple points out.
The move had long been announced. On iPhones and iPads, Apple has managed to pack a lot of power into a small format thanks to the development of internal chips. With the Mac, however, the company has repeatedly had to wait for new Intel processors.
Mac demand is increasing
The Mac business regained ground in Apple during the pandemic. Demand has increased significantly as more and more people work or study at home and need the appropriate equipment. After years of stagnant revenue, Apple’s computer sales rose 29% to a record $ 9 billion in the last quarter.
Apple CEO Tim Cook announced the separation from Intel in June. From late 2020, the partner’s chips will gradually fly away from Apple computers over two years. The partnership was co-founded by Apple in 2005 Steve Jobs, then CEO, was started to increase the performance of Apple computers. At that time these were still the group’s core product and Cook now relies more and more on internal components.
Laptop-like steps have already been taken with the iPhone, which allows the company to cut costs and provide special features. Software chief Craig Federighi had assured that Apple will continue to provide software updates for Intel-based Macs in the future.
Moor Insights & Strategy analyst Mark Vena assumes Apple can save $ 150 to $ 200 per computer with its own chips. These savings could be used for additional functionality on new computers or to increase profitability.
The new devices can be ordered immediately and will be available from next week. The new “Big Sur” operating system will be available from Thursday.
At NASDAQ, Apple’s share was volatile on Tuesday and fluctuated between profit and loss zones again and again. Eventually, it closed down 0.27% to $ 116.34.
Dow Jones Newswires / awp international
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